11. ARE YOU
SOLVING THE RIGHT
PROBLEM?
“If I were given one hour to save the planet, I would
spend 59 minutes defining the problem and one
minute resolving it,” Albert Einstein
Most firms are not and that undermines their
innovation efforts…
Indeed, when developing new products, processes, or even businesses, most
companies aren’t sufficiently rigorous in defining the problems they’re attempting
to solve and articulating why those issues are important. Without that rigor,
organizations miss opportunities, waste resources, and end up pursuing innovation
initiatives that aren’t aligned with their strategies.
19. Business Model Determines Value
of the Product or Service.
Business Model Innovation
Transforms Technology into
Money
Business Model Functions:
1.Value Creation
2.Value Capture
Business Model
20. Focus in Business Model
A business model is a conceptual tool that contains a big set of elements and their
relationships and allows expressing the business logic of a specific firm. It is a
description of the value a company offers to one or several segments of customers and of
the architecture of the firm and its network of partners for creating, marketing, and
delivering this value and relationship capital, to generate profitable and sustainable
revenue streams.
Osterwalder, Pigneur and Tucci (2005)
38. The business model system
TARGETED
CUSTOMER
SEGMENTS
PARTNERSHIP
NETWORK
OFFER – VALUE
PROPOSITION
Nespresso coffee
machines
households
distribution
channels
marketing
machine
sales
capsule sales
REVENUE MODEL
espresso
capsules
retail outlets
Nespresso.com
DISTRIBUTION
CHANNELS
call center
Nespresso stores
retail logistics
machine manufacturer
production
CAPABILITIES
distribution
KEY
RESOURCES
marketing
Nespresso club
CUSTOMER
RELATIONSHIPS
COST STRUCTURE
business
production facilities
patents
production
51. Customer Discovery, Phase Two:
"Get Out of the Building" to Test the
Problem: "Do Customers Care?"
Get your team "out of the building" to test the problem and
to answer three key questions:
•Do we really understand the customer's problem?
•Do enough people really care enough about the problem
for this to become a huge business?
•And will they care enough to tell their friends?
67. Who?
Which new customer segments will emerge in
the next 5 years?
YUPPIES
YUFFIES
MOBY/DOBY
WOOFS
SKIPPIES
SANDWICHERS Adults caught between caring their children
and their older parents
School Kids with Income + Purchaing
Power
Well Off Older Folks
Mom/Dad Older – Baby Younger
Young Urban Failures
Youg Urban Professionals
Notes de l'éditeur
Nespresso
http://www.flickr.com/photos/joeshlabotnik/2294656527/ Joe Shlabotnik
http://www.flickr.com/photos/timtom/2478359433/ Thomas Guignard