3. Microfinance and Social Franchising: Similar but different concepts Bank Beneficiary Microfinance: Social Franchising: Access to capital Bank Beneficiary/ Franchisee Access to capital Social Enterprise/ Franchisor Access to business concept/ know-how
7. How the CFWshop franchise is set up CFWshops HealthStore Foundation (Franchisor) Nurses, health workers (Franchisee) Families in rural areas CFWshops brand Control mechanisms Concept development Franchise fee (fixed/month) Information Diagnosis Prevention Price Marketing & Image Health sector Treatment
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11. Thank you for your attention. Contact: vhackl@gmail.com
16. How the VisionSpring franchise is set up VisionSpring (Franchisor) Partner or-ganisations, individuals (Franchisee) People with poor eyesight VisionSpring brand Control mechanisms Concept development Franchise fee (per glasses sold) Information Diagnosis Affordable price Health sector Eye-glasses Concept/know-how
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18. Various concepts for replication Dissemination Cooperation (E.g. Social Franchising) Subsidiary/ branches Resource requirement Control Speed of growth Source: Schöning, M. (2007), Multiplikation durch Franchising. In: Achleitner, A.-K. et al. (Hg.), Finanzierung von Sozialunternehmern, Stuttgart: Schäffer-Poeschel Verlag, 192-202.
19. Traditional franchising as starting point… Business concept Franchisor Franchisee Customer Brand Control mechanisms Concept development Franchise fee Information Product Service Price Marketing & Image
20. … for Social Franchising Social concept Franchisor (e.g. social entrepre-neur) Franchisee (e.g. NPO, individual) Customer and/or beneficiary Brand Control mechanisms Concept development Franchise fee Information Product Service Price Marketing & Image Social sector
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