2. WHAT IF YOUR COMPANY WAS A CAR? WHICH CAR WOULD IT BE? To show emotions To control emotions Social integration Social affirmation Spontaneous Lively young Calm serious Simple Small shy Competent Stylish elegant
3. WHAT IF YOUR COMPANY WAS A B2C BRAND? HOW DOES YOUR PRODUCTPORTFOLIO LOOK LIKE? To show emotions To control emotions Social integration Social affirmation Spontaneous Lively young Calm serious Simple Small shy Competent Stylish elegant
4. ALSO MAP YOUR COMPETITORS… To show emotions Rational Low budget Compromise Budget-functional Compromise Status-functional Status Superiority Simple Nice Lively Young Colours Energetic Original Innovative experimental assertive Eerste kwadrant - experimenteler - gedurfder Tweede kwadrant plaats bestendigen zwaartepunt / brand positioning Vierde kwadrant collectie vergroten / omzet merk minder belangrijk Derde kwadrant -hoge kwaliteitsvereisten Social affirmation Social integration To control emotions 1. 2. 3. 4.
