The Briefing Room with Richard Winter and Teradata Aster Live Webcast Sept. 10, 2013 Watch the archive: https://bloorgroup.webex.com/bloorgroup/lsr.php?AT=pb&SP=EC&rID=7422012&rKey=0aa310c30639970a The art of analytical discovery hinges on having the right conditions for success. You need the data, tools and the proper perspective. You need the ability to apply various filters at a range of angles in order to shine light on the flecks of gold that live in your data. This is where a combination of algorithms and creative data visualization come in handy. Register for this episode of The Briefing Room to hear veteran Analyst Richard Winter explain how a robust foundation for analytics is critical for finding insights. He'll be briefed by Chris Twogood of Teradata who will discuss the Aster Discovery Platform, including Aster Lens which has been designed specifically for business users to help facilitate the navigation of big data.

1. Focal Point – How to Adjust Your Analytical Lens
The Briefing Room

2. Welcome
Host:
Eric Kavanagh
eric.kavanagh@bloorgroup.com
Twitter Tag: #briefr
The Briefing Room

3. Mission
! Reveal the essential characteristics of enterprise software,
good and bad
! Provide a forum for detailed analysis of today s innovative
technologies
! Give vendors a chance to explain their product to savvy
analysts
! Allow audience members to pose serious questions... and get
answers!
Twitter Tag: #briefr
The Briefing Room

4. Topics
This Month: ANALYTICS
October: DATA PROCESSING
November: DATA DISCOVERY &
VISUALIZATION
Twitter Tag: #briefr
The Briefing Room

5. Analytics
Data
TOOLS
Visualization
DISCOVERY
YREVOCSID
Twitter Tag: #briefr
PERSPECTIVE
The Briefing Room

6. Analyst: Richard Winter
Richard Winter is an industry expert in large scale data
management and big data, architecture and
implementation with over 25 years of experience. As
President of WinterCorp, he advises executives on their
strategies and critical projects, focusing on scalability,
performance and availability in big data, data analytics
and data warehousing. Mr. Winter is a frequent author
and speaker, and leads seminars and structured
workshops on scalability management, including the
architecture and selection of big data, analytic data and
data warehouse platforms, and on the development of
big data solutions. Mr. Winter also has extensive
experience in the creation, direction and evaluation of
pilot systems; proofs-of-concept; benchmarks; and,
other performance measurement and systems
engineering projects relating to analytic data platforms
and solutions.
Twitter Tag: #briefr
The Briefing Room

7. Teradata
! Teradata is known for its analytics data solutions with a
focus on integrated data warehousing, big data analytics
and business applications
! It offers a broad suite of technology platforms and solutions
and a wide range of data management applications
! The Teradata Aster Discovery Platform was designed
specifically to help business users navigate big data
Twitter Tag: #briefr
The Briefing Room

8. Guest: Chris Twogood
Chris Twogood is Vice President of Product and Services
Marketing for Teradata Corporation. He is responsible for
marketing Teradata products (database, utilities and
platform), Teradata services (professional and customer
services), plus technical field sales support teams. Chris has 25
years of experience in the computer industry specializing in
data warehousing, decision support, customer management,
and appliance platforms. He started his career with NCR in
retail Point of Sale solutions (POS), and then moved to AT&T to
manage channel development and strategic partners. At
Teradata, Chris has had roles that span Strategy, Application
Definition, Marketing, Product Requirements/Management,
Platform Solutions, and Product Marketing.
Twitter Tag: #briefr
The Briefing Room

9. ADJUST YOUR ANALYTICAL LENS
WITH ASTER DISCOVERY PLATFORM
Chris Twogood
VP, Product & Services Marketing, Teradata

10. Seeing Your Business in High-Definition
Ø DATA enables INSIGHTS which drive ACTIONS to
provide BUSINESS ADVANTAGE thru BETTER
DECISIONS
Ø Big Data is DATA. It “adds to” the depth and types of
INSIGHTS ... But the rest of the story is the SAME
Ø However,
• the economics have changed, increasing the amount of
data you can capture
• the tools have been enhanced, expanding the data types
you can analyze
• The architecture framework has evolved so you can
use the right tool for the right job
10
9/10/13

11. UNIFIED DATA ARCHITECTURE
ERP
MANAGE
MOVE
ACCESS
Marketing
Marketing
Executives
Applications
Operational
Systems
SCM
INTEGRATED DATA WAREHOUSE
CRM
Images
DATA
PLATFORM
Business
Intelligence
Audio
and Video
Data
Mining
Frontline
Workers
Customers
Partners
Engineers
Machine
Logs
DISCOVERY PLATFORM
Math
and Stats
Data
Scientists
Text
Languages
Business
Analysts'
Web and
Social
USERS
SOURCES
APPLICATIONS

12. UNIFIED DATA ARCHITECTURE
ERP
MANAGE
MOVE
ACCESS
Marketing
Marketing
Executives
Applications
Operational
Systems
SCM
INTEGRATED DATA WAREHOUSE
CRM
Images
DATA
PLATFORM
Business Intelligence
Predictive Analytics
Business
Intelligence
Operational Intelligence
Audio
and Video
Machine
Logs
Text
Fast Loading
Data
Mining
Filtering and
Processing
Online Archival
Customers
Partners
Engineers
DISCOVERY PLATFORM
Math
and Stats
Data
Scientists
Data Discovery
Path, graph, time-series analysis
Web and
Social
Frontline
Workers
Languages
Business
Analysts'
Pattern Detection
USERS
SOURCES
APPLICATIONS

13. TERADATA UNIFIED DATA ARCHITECTURE
ERP
VIEWPOINT
TVI
MDM
CONNECTORS
UNITY
SQL-H, UNITY,
SMART LOADER
Marketing
Marketing
Executives
Applications
Operational
Systems
SCM
INTEGRATED DATA WAREHOUSE
CRM
Images
Audio
and Video
DATA
PLATFORM
TERADATA
DATABASE
TERADATA
PORTFOLIO FOR
HADOOP
Business
Intelligence
Data
Mining
Frontline
Workers
Customers
Partners
Engineers
Machine
Logs
DISCOVERY PLATFORM
Math
and Stats
Data
Scientists
Text
Web and
Social
TERADATA ASTER
DATABASE
Languages
Business
Analysts'
USERS
SOURCES
APPLICATIONS

14. Teradata Aster Discovery Platform
DATA SOURCES
NonRelational
Data
MultiStructured
Data
Structured
Data
OLTP
DBMS’s
14
9/10/13
DISCOVERY
Discovery
Platform
• Structured and
multi-structured
data
• Doesn’t require
extensive data
modeling
• Doesn’t balance the
books
• Data quality can be
good enough
• No stringent SLAs
DISCOVERY TOOLS
SQL, MapReduce, Graph,
Stats, ML
USERS
Data
Scientist
Custom Development
Analytic Applications
• Fraud patterns
• Customer behavior
• Digital marketing
optimization
Business
Analyst
Business
Users

15. Discovery Process Requirements
Business
Users
Data
Acquisition
Data
Preparation
Analysis
Visualization
Data
Scientist
Rapid Exploration
Fail Fast and Discovery More
15
9/10/13

16. Teradata Aster Discovery Platform 5.10
16
9/10/13

17. What’s New – Aster Discovery Platform 5.10
Aster Lens
Interactive Web Application that enables:
Ø Enterprise consumers to
find, view and share
insights generated by Data
Analysts
Ø Data Analysts to publish
results of analytics
performed on Teradata
Aster Discovery Platform
Ø Organizations to move
from big data science
experiments to increasing
business impact
17
9/10/13

18. ASTER LENS DEMO

19. Coming Soon…Aster Discovery Platform 6
Next Generation Discovery Platform
Architecture
”Industry’s First Purpose-Built Platform for Big Data Analytics & Discovery”
Ø New Processing & Storage Architecture for Discovery
Ø New Integrated Analytic Engines
Ø New Data Store
19
9/10/13

20. What’s New – Teradata Portfolio For Hadoop
TERADATA PORTFOLIO FOR HADOOP
”Taking Hadoop from Silicon Valley to Main Street”
• Most Trusted and Flexible Hadoop Platforms for Your
Next-Generation Unified Data Architecture™
1. Teradata Aster Big Analytics Appliance
2. Teradata Appliance for Hadoop
3. Teradata Commodity Offering with Dell
4. Hortonworks Data Platform software-only support resell
• Complete consulting and training capability
> Big Analytics Services—across the UDA
> Data Integration Optimization—ETL, ELT across the UDA
> Hadoop deployment and mentoring
> Teradata delivering Hortonworks training
> Hadoop Managed Services—operations and administration
• Customer Support for Hadoop
> World-class Teradata customer support, backed by Hortonworks
20
9/10/13

21. TERADATA ASTER WINS STEVIE PEOPLE'S CHOICE
AWARD FOR FAVORITE NEW PRODUCT OF 2013
FAVORITE BUSINESS INTELLIGENCE SOFTWARE TERADATA ASTER DISCOVERY PLATFORM 5.10
21
9/10/13

22. Q&A
22
9/10/13

23. Perceptions & Questions
Analyst:
Richard Winter
Twitter Tag: #briefr
The Briefing Room

24. W
I
N
T
E
R
C
O
R
P
Data Discovery
The Path to Value from Data
Richard Winter
WinterCorp
September 10, 2013
V1
THE LARGE SCALE DATA MANAGEMENT EXPERTS

25. How Do We Get
Significant Additional Value from Data?
1. New Insights
2. New Analytics or Tools
3. New Data
WINTERCORP: THE LARGE SCALE DATA MANAGEMENT EXPERTS
© 2010, 2011, 2012 WINTER CORPORATION, CAMBRIDGE MA. ALL RIGHTS RESERVED.
©2010 Winter Corporation. All AMBRIDGEReserved.
© 2012, 2013 WINTER CORPORATION, C Rights MA. ALL RIGHTS RESERVED.
25!

26. What is Data Discovery?
New
Insights
New
Algorithms
Discover
Imple-­‐‑
ment
Business
Results
New Tools
New Data
• Improved Business Process
• New product or strategy
• More effective decisions
WINTERCORP: THE LARGE SCALE DATA MANAGEMENT EXPERTS
© 2010, 2011, 2012 WINTER CORPORATION, CAMBRIDGE MA. ALL RIGHTS RESERVED.
©2010 Winter Corporation. All AMBRIDGEReserved.
© 2012, 2013 WINTER CORPORATION, C Rights MA. ALL RIGHTS RESERVED.
26!

27. What is Different Lately?
1. Many new sources & types of data
2. New economics
3. New analytical tools
4. New visualization tools
5. Huge volumes
WINTERCORP: THE LARGE SCALE DATA MANAGEMENT EXPERTS
© 2010, 2011, 2012 WINTER CORPORATION, CAMBRIDGE MA. ALL RIGHTS RESERVED.
©2010 Winter Corporation. All AMBRIDGEReserved.
© 2012, 2013 WINTER CORPORATION, C Rights MA. ALL RIGHTS RESERVED.
27!

28. Where Does Discovery Occur?
Hadoop
Storage
Processing/Refining
Archiving
Analytics
Discovery
Platform
Data
Warehouse
Analytics
Repeatable Use
Query
Reporting
Decisioning
Analytics
WINTERCORP: THE LARGE SCALE DATA MANAGEMENT EXPERTS
© 2010, 2011, 2012 WINTER CORPORATION, CAMBRIDGE MA. ALL RIGHTS RESERVED.
©2010 Winter Corporation. All AMBRIDGEReserved.
© 2012, 2013 WINTER CORPORATION, C Rights MA. ALL RIGHTS RESERVED.
28!

29. Questions
1. You have defined a role for a discovery platform, separate from
Hadoop and also separate from the data warehouse. But both
Hadoop and the data warehouse provide data analytics. What
does the customer get from the separate discovery platform that is
not readily available elsewhere? In other words, what is the
benefit of having a separate platform for discovery?
2. What types of data is the Aster platform able to store and analyze
efficiently? For example, does it have any special capabilities for
text analytics? Image?
3. A central idea in discovery is that new sources of data are readily
explored. How does the Aster platform make that especially
easy? And how do customers govern their discovery environment
to keep it from becoming difficult?
WINTERCORP: THE LARGE SCALE DATA MANAGEMENT EXPERTS
© 2010, 2011, 2012 WINTER CORPORATION, CAMBRIDGE MA. ALL RIGHTS RESERVED.
©2010 Winter Corporation. All AMBRIDGEReserved.
© 2012, 2013 WINTER CORPORATION, C Rights MA. ALL RIGHTS RESERVED.
29!

30. Questions
4. In data discovery, it is important to fail fast and go on to the next
possibility. How does the Aster platform help with this problem?
5. Data visualization is an important aspect of data discovery:
sometimes when the investigator sees the visualization, the key
insight follows. Can you speak to some of the new and distinct
visualizations?
6. Aster features SQL/MR, a unique integration of SQL and
MapReduce. Several other platforms offer one or both of these,
but not integrated. Can you give an example where the
integration of the two adds really significant value for the
customer?
WINTERCORP: THE LARGE SCALE DATA MANAGEMENT EXPERTS
© 2010, 2011, 2012 WINTER CORPORATION, CAMBRIDGE MA. ALL RIGHTS RESERVED.
©2010 Winter Corporation. All AMBRIDGEReserved.
© 2012, 2013 WINTER CORPORATION, C Rights MA. ALL RIGHTS RESERVED.
30!

31. Twitter Tag: #briefr
The Briefing Room

32. Upcoming Topics
September: ANALYTICS
October: DATA PROCESSING
November: DATA DISCOVERY &
VISUALIZATION
www.insideanalysis.com
Twitter Tag: #briefr
The Briefing Room

33. Thank You
for Your
Attention
Twitter Tag: #briefr
The Briefing Room