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SOCIAL TV STRATEGIES & The 3 SCREEN EXPERIENCE

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The document discusses strategies for integrating social media and television across multiple screens. It notes that the media industry must adapt to changing audience behaviors and embrace social networks. Examples are given of MTV shows that had successful social media executions, driving engagement and ratings. The rest of the document focuses on tools and strategies for facilitating social interactions around content, participating in online conversations, and monitoring metrics and conversations across social media platforms.

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Marketing 2.0 Conference, Paris 2010 SOCIAL TV STRATEGIES & The 3 SCREEN EXPERIENCE BSI
Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Everybody Up!
Media Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
How do you watch TV? Before
What’s different now? Now
Revenue On Television vs. Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Three screens…
Internet, the TV’s best friend ,[object Object],[object Object],[object Object]
The Buried Life - Live Tweets & Facebook updates during premier & finale - RSVP - Custom Tabs - Daily/Weekly updates show’s in cycle - Tune-in reminders - Giveaways Results - Trended in twitter every premier night. - Ratings for the show were solid week over week.
Strategies – Generate Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facilitating social activity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VMA Buzz
Gigya Widget
Innovid
Cover It Live
Twitter Tracker
Participate In The Conversation ,[object Object],[object Object],[object Object],[object Object]
Participate In The Conversation ,[object Object],[object Object],[object Object],Be where the users are…. I’m here… now what?
 
Participate In The Conversation ,[object Object],[object Object],[object Object],[object Object],Be where the users are…. I’m here… now what?
 
Lets talk tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lets talk tactics
Lets talk tools ,[object Object],[object Object],[object Object],[object Object]
Merci Julie Sun [email_address] Follow on Twitter @MTV Facebook.com/mtv

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