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Similaire à Word of Mouth Creationists and Word of Mouth Evolutionists
Similaire à Word of Mouth Creationists and Word of Mouth Evolutionists (20)
Word of Mouth Creationists and Word of Mouth Evolutionists
- 1. BSI Word of Mouth Creationists and Word of Mouth Evolutionists
Marketing 2.0 Conference, Barcelona 2006
- 8. Creationist WOM
CORE BELIEF
WOM can be an
“artificially amplified”
marketing occurrence
Creationist
WOM
- 9. Creationist WOM
CORE BELIEF
WOM can be an
“artificially amplified”
marketing occurrence
CAPTURE
Creationist ATTENTION
WOM
- 26. GARNER
INTENTION
method
Evolutionist
WOM
- 32. A matter of what a
business did versus what a
business does
Creationist Evolutionist
WOM WOM
- 33. Making the WOM activity
remarkable versus making
the product remarkable
Creationist Evolutionist
WOM WOM
- 34. Making up a story
versus telling the story
Creationist Evolutionist
WOM WOM
- 35. WOM is just a marketing
issue versus always being
a business issue
Creationist Evolutionist
WOM WOM
- 38. DOT THE LINE
Creationist Evolutionist
WOM WOM