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Word-of-Mouth Marketing – Light-Loyals represent the key Social Media/WOM sources

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BSI Word-of-Mouth Marketing – Light-LoyalsrepresentthekeySocial Media/WOM sources Hamburg, 14th September 2010
BSI Light LoyalsrepresentthemostimportantsourcesforSocial Media and Word-of-Mouth Marketing Strategies – Heavy L. withnosignificantinfluence Recently Automotive Telecommunication Light-Loyals Light-Loyals Packaged Consumer Goods Consumer Electronics Light-Loyals Light-Loyals Source: Brand Science Institute

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Word-of-Mouth Marketing – Light-Loyals represent the key Social Media/WOM sources

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  • 2. BSI Light LoyalsrepresentthemostimportantsourcesforSocial Media and Word-of-Mouth Marketing Strategies – Heavy L. withnosignificantinfluence Recently Automotive Telecommunication Light-Loyals Light-Loyals Packaged Consumer Goods Consumer Electronics Light-Loyals Light-Loyals Source: Brand Science Institute