Zyb – Mobile Social Network

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BSI

Business Technologie

BSI Zyb – Mobile Social Network

Marketing 2.0 Conference, Paris 2008

Join the conversation
MARKETING 2.0 CONFERENCE
www.marketing2conference.com

“A social network is
not something you create. It’s
something you already have ”

….and it has been stored on
the phone for a decade

“The phone book on the
mobile is the mobile
killer app…”
…someone’s got to do something!

ZYB:
.store & manage contacts
.connect to friends
.get live updates

How to ZYB your phone:
.online application
.configured over-the-air
.3 x clicks on your phone

Who can use ZYB:
.any phone (almost)
.any operator
.anywhere

1 Connect the phone 2 Spin the data 3 Change the experience

Online social
communities

Phone book =
real life social
graph
Online
services
Mobile
content
and data

Answering these questions:
.where are you right now?
.what are you up to?
.are you available to talk?

What our users get:
.next generation phonebook
.plug and play experience
.information at hand

Thank you for listening!

Runar Reistrup
zyb.com/runar

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Zyb – Mobile Social Network

1. BSI Zyb – Mobile Social Network Marketing 2.0 Conference, Paris 2008

2. Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com

4. “A social network is not something you create. It’s something you already have ” ….and it has been stored on the phone for a decade

9. CONFIDENTIAL 7

10. “The phone book on the mobile is the mobile killer app…” …someone’s got to do something!

11. ZYB: .store & manage contacts .connect to friends .get live updates

12. How to ZYB your phone: .online application .configured over-the-air .3 x clicks on your phone

13. Who can use ZYB: .any phone (almost) .any operator .anywhere

14.

15.

16.

17.

18. 1 Connect the phone 2 Spin the data 3 Change the experience Online social communities Phone book = real life social graph Online services Mobile content and data

19. CONFIDENTIAL 17

20. CONFIDENTIAL 18

21. The ZYB Phonebook

22. Answering these questions: .where are you right now? .what are you up to? .are you available to talk?

23. CONFIDENTIAL 21

24. CONFIDENTIAL 22

25. CONFIDENTIAL 23

26. CONFIDENTIAL 24

27. CONFIDENTIAL 25

28. CONFIDENTIAL 26

29. What our users get: .next generation phonebook .plug and play experience .information at hand

30. And now to the numbers…

31. 2

32. 25

33. 528

34. 2 5 4,0 2 2

35. 1 6,3 6 7,9 6 3

36. Thank you for listening! Runar Reistrup zyb.com/runar