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Let’s Play! How Blizzard Entertainment Harnesses Gamification by Jason Anderson of Insights Meta - Presented at Insight Innovation eXchange North America 2013
16. 35% 35% 33%
22% 19% 19%
18-24 25-34 35-44 45-54 55-64 65+
Have you played a PC or video game in the past 30 days?
16Source: Insights Meta poll, US Internet population, n=7,977.
17. 35% 35% 33%
22% 19% 19%
not born 0-2 2-11 12-21 22-31 32+
Have you played a PC or video game in the past 30 days?
17Source: Insights Meta poll, US Internet population, n=7,977.
18. 35% 35% 33%
22% 19% 19%
not born 0-5 6-15 16-25 26-35 36+
Have you played a PC or video game in the past 30 days?
18Source: Insights Meta poll, US Internet population, n=7,977.
19. 35% 35% 33%
22% 19% 19%
0-2 3-12 13-22 23-32 33-42 43+
Have you played a PC or video game in the past 30 days?
19Source: Insights Meta poll, US Internet population, n=7,977.