The Leader in Gamification
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Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners. As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data – we are all “walking data generators.” Loyalty 3.0 reveals how to combine this “big data” with the latest understanding of human motivation to power gamification – the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. With this potent combination, businesses now have a powerful engine for creating true loyalty among their customers and for generating a sustainable competitive advantage in their markets.
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The Leader in Gamification
- 1. @rajatrocks @bunchball #gamification The Leader in Gamification • Founded: 2005 • Customers: 320+ • Employees: 60+ • CreatedGamificationIndustryin2007 • Constantinnovatorinthefield “For anticipating the gamification explosion before anyone knew what gamification was.”
- 2. @rajatrocks @bunchball #gamification What is Gamification? • Measure&Motivate • Reward&Recognition • Reputation • Loyalty • Guiding&AmplifyingHighValueActivity > Motivating People Through Data
- 3. @rajatrocks @bunchball #gamification Motivation+ Big Data + Gamification= --------------------------- Loyalty 3.0 http://loyalty30.com
- 4. @rajatrocks @bunchball #gamification The 10 GamificationMechanics • Fast Feedback • Transparency • Goals • Badges • Leveling Up • Onboarding • Competition • Collaboration • Community • Points 5
- 5. @rajatrocks @bunchball #gamification Employee Motivation
- 7. @rajatrocks @bunchball #gamification HARNESSING 360 DATA FOR COMPETITIVE ADVANTAGE WarnerBros.InsiderRewards
- 9. @rajatrocks @bunchball #gamification Benefits • Trackandrewardonlineactivityandengagement • Measurewhichactivities&contentonsitesmostcompellingand mostviral • “Warm”audiencefornewmarketingcampaigns • Currencythatcouldbeusedtodirectaudience • Currencythatcouldcouldbetradedfordata • 360degreeviewofthecustomer: • DVDspurchased • Moviesrated • Trailersshared • Moviesitesvisited…
- 10. @rajatrocks @bunchball #gamification INCREASING PATIENT COMPLIANCE HopeLab-Zamzee
- 13. @rajatrocks @bunchball #gamification Results! • 59%increaseinphysicalactivity • Doingpush-upsnon-stopfor45 min/week • Scrubbingfloorsfor3hrs/month • Chasingwildpigsfor6min/day • Impactpersistedforatleast6mos • Slowedgainin“bad”cholesterol • Helpedcontrolbloodsugarlevels
- 14. @rajatrocks @bunchball #gamification USING COMMUNITIES & CROWDSOURCING FOR DISRUPTIVE INNOVATION KraftCanada–FirstTaste
- 20. @rajatrocks @bunchball #gamification CUSTOMER COMMUNITIES Eloqua
- 25. @rajatrocks @bunchball #gamification Results! • More users answering questions instead of employees • Customers engaged in the community more likely to renew • Vibrant community attracts customers • 40% increase in support call deflection
Editor's Notes
- In the chart you’ll see that from January through July 2012 we had a fairly steady number of active users per week on the site, despite the fact that our number of registered users grows by about 30% per month. You’ll even notice the summer lull that started in June and continued through mid-July that we experience each year. But check out the 55% spike in average active users in mid-July: that was the week that we launched the gamification changes on our community. Since then we’ve seen continued excellent growth in activity and engagement on our site.http://topliners.eloqua.com/community/see_it/blog/2012/10/05/eloquas-chart-of-the-week-are-community-members-motivated-by-gamification