Winning new clients is never easy, and we all know the very best source of new business is referrals. Referrals can be inexpensive to get and are often far easier to sell to because they come to you, recommended by a trusted source. They are then in many ways the perfect lead, but obtaining a regular flow of referrals can actually be a difficult process for accountancy firms. This workshop will explore proven, easy to implement ways your accountancy firm can win more referrals, including: *How to gather more referrals *Overcoming the hardest obstacle of all *Using social media to make referral generating 'easy' *How to outsource the process and get great client feedback *Why having an App can really help

1. ReferralsMADEEASY
Starts at 1 pm

2. ReferralswhoAMI

3. whattodowhenIfinsih?
Including application of some of these referral techniques
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

4. ICAS CPAA ACCA Accountancy Age
Accountex IFP ICPA CIMA
Supporters
PromotersAffiliates
McInerney Saunders
Irish Tax Institute
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

5. abalancedapproach
Referrals
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

6. nevermarketYourselfAgain?
Referrals
1. Never ask for one!!! Always ask for..
2. Testimonials and commendations
3. Ask when you’re turned down
4. The affinity group
5. Use satisfaction surveys
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

7. nevermarketYourselfAgain?
Referrals
1. Never ask for one!!! Always ask for..
2. Testimonials and commendations
3. Ask when you’re turned down
50 appts p.a. @ conversion of 1:5
leaves 40 prospects who said No!
if just half gave 2 referrals = 40 referrals
4. The affinity group
5. Use satisfaction surveys
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

8. nevermarketYourselfAgain?
Referrals
1. Never ask for one!!! Always ask for..
2. Testimonials and commendations
3. Ask when you’re turned down
50 appts p.a. @ conversion of 1:5
leaves 40 prospects who said No!
if just half gave 2 referrals = 40 referrals
4. The affinity group
5. Use satisfaction surveys
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

9. nevermarketYourselfAgain?
Referrals
6. Systematic networking
7. Negotiating for referrals
8. Networking lunches or client
seminar referrals
9. Referral certificates
10. Ask past customers
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

10. nevermarketYourselfAgain?
Referrals
9. Referral certificates
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

11. nevermarketYourselfAgain?
Referrals
6. Systematic networking
7. Negotiating for referrals
8. Networking lunches or client
seminar referrals
9. Referral certificates
10. Ask past customers
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

12. apps&Referrals
faster.
further.
cheaper.
better.
}An App does a referral job
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

13. nevermarketYourselfAgain?
Referrals
11. Ask staff members
12. Ask vendors & suppliers
13. Ask referrals for referrals
14. Network through charities
15. Referrals from bad debt!!!
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

14. nevermarketYourselfAgain?
Referrals
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

15. nevermarketYourselfAgain?
Referrals
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

16. nevermarketYourselfAgain?
Referrals
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

17. nevermarketYourselfAgain?
Referrals
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

18. nevermarketYourselfAgain?
Referrals
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

19. nevermarketYourselfAgain?
Referrals
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

20. nevermarketYourselfAgain?
Referrals
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

21. nevermarketYourselfAgain?
Referrals
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

22. nevermarketYourselfAgain?
Referrals
www.rework.com rework@mail.com (987) 124-5678 98 East Street, New York, NY 12345www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

23. apps&Referrals
faster.
further.
cheaper.
better.
}An App does a referral job
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

24. Apps&Referrals
Referrals
1.Unique design
2.Powerful calculators
3.Great tax tables and dates
4.Blog integration
5.Arrange to meet
6.Mileage tracker
7.Photo receipt manager tool
8.Push notifications
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

25. apps&Referrals
Communicate to all your App
users in seconds
‘Push Notifications’
In a blog you could simply say,
“Could you think of three friends or colleagues
you could recommend this App to?”
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

26. apps&Referrals
Or email all your clients and say,
“If you have found this App useful maybe your friends or
customers might too. Maybe they’d like the mileage
calculator and receipts tool that you use helpful. It would
be great if you could consider recommending that they
might like to try the App for themselves.
All they have to do is visit www.myfirmsapp.co.uk/demo”
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

27. biggesthurdleIswasprice...
The most power App available at
the very best price!
From just £599 + VAT or
Your own Gold App at £899 + VAT
How many clients would you need
to win to get a return on this small
investment?
X
www.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

28. he ‘discovery’ we made with
Accounting Practice ICAS Tayabli
& many others

29. Registerforyourfreedemo
onstandatAccountexor...
Register for your free App demo including LinkedIn & App referrals:
www.myfirmsapp.co.uk/free-demo
From the comfort of your own desk
Totally free, with no obligation
Discover how other firms are using it
Uncover the value for your firm and your clients
Explore ‘Effective Mobility’ for your firm
Which App is best for you
Or call us on +44 (0) 1325 469603
Or email me danielr@insight-marketing.comwww.myfirmsapp.co.uk danielr@insight-marketing.com +44 (0) 1325 469603

30. goodluck!
www.myfirmsapp.co.uk danielr@insight-marketing.com
+44 (0) 1325 469603