Accountex 2013 the power of integrated blogs and how every firm can use them

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Saving Time, Becoming more efficient and communicating through Blogs Do any accountants really have time to blog? That's the common question we are asked when presenting the topic of blogs. With this presentation, we will show you how using a blog not only saves time and helps your business become more efficient but will also help win you new clients. First delivered at Accountex 2013, you will discover what other accountants are doing with integrated blogs that enables them to: *Save enormous amounts of time *Replace expensive and boring newsletters *Use 'one click' technology to update all 'online' channels *Become far more efficient using 'one source' content *Manage your website, social media, mobile web and App with ease

Business News & Politics

savingtime,becomingmore
efficientandcommunicating
throughblogs
Starts with David Oliver at 4 p.m.

whoamI?
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

WHATTODOWHENIFINISH?
FREE DEMO
LET US SHOW YOU HOW SIMPLY THIS IS.
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ICAS CPAA ACCA Accountancy Age
Accountex IFP ICPA CIMA
Supporters
PromotersAffiliates
McInerney Saunders
Irish Tax Institute
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abalancedapproach
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whatISABLOG?
IT’S INFORMATION OR A
DISCUSSION PUBLISHED OR
‘POSTED’ ON THE WEB.
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objectionstoblogging
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commonObjections
1. We don’t have the time to write that stuff!
2. I hate writing content!
3. Nobody will read our blog!
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Theroleofablog?
1. To save time
2. Automatically update ‘everything’ including social media, your
website, and your App
3. A communication channel
4.To win new business
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pdateonce,distributetoallInrealtim
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oneexample
Integrated
Blog or I-Blog
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blogupdatingeverythingforyou
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whatissearchengineoptimisation?
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anoterexampleburgis&Bullock
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gaindifficultwebrankings:easily
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creasedtraffic-oftenby50%ormor
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What about an even harder term?
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blogscanhelpyouwinclients
1. B2B companies that blog only once or twice a month
generate 70% more leads than those who don’t blog.
2. An average company sees a 45% growth in traffic when
increasing total blog articles from 11-20 to 21-50 articles.
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soablogwill.....
1. Save you time
2. Update all, in real time at the click of a button
3. Add new, relevant content to your website
4. Increase your SEO
5. Win new clients
6. Encourage repeat visitors to your site
7. Future proof your digital marketing
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notallblogsarethesame!
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itwontworklikethis!
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howtogetanintegratedblog
1. If you have an existing blog that’s not integrated, we can
integrate it for you.
2. If you don’t have a blog we can build one for you, train you, and
provide content that helps you make it work, from as little as £65
per month.
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blogginsmadesimeple!
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It’sateamgame
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Designate1co-Ordinator!
1. Play to your strengths
2. Use the resources you have at hand
1. Their role?
1. Co-ordinate blog articles
2. Keep to a schedule
3. Post blog articles
4. Share on key LinkedIn groups
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sourceofcontent
1. Us - use our blog marketing pack and get 2 blog articles each month.
2. Guest bloggers - clients providing 1 blog article per month
3. Accountancy profession - share a relevant news article through
your blog, 1 per month
4. From you - one team member per month
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guestbloggerswelcome
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who?
1.Invite clients
2. Clients feel valued
3. Increases trust
4. Locks clients in
5. Helps you
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directaccess V Co-Ordinator
1. Give them their own account
2. Send the blog in via your co-ordindator
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sourceofcontent
3. Accountancy profession -
share a relevant news article
through your blog, 1 per month
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1articlefrom1teammember
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1fromyou
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contentfromus
1. 2 blog articles every month
2. Complete with SEO
3. Includes images, video or audio files
4. Ready to use
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Your i-Blog...
Your blog fully designed & integrate into your website
Integrated into all your social media platforms
30 minutes training
A unique ‘How to’ guide
SEO advice for blogs
All this and more for just £750 or £65 per month
Best idea is a free exploratory demo – see stand A 536 or leave your card
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

Yourdemo...
Register for your free demo today!
Your blog and how you can integrate it
Monthly content you can use
Examples of great blogs
The I-Blog solution and what it includes
SEO for blogs
Blog training
Leave your card or visit stand A 356
Or call us on +44 (0) 1325 469603
Or email me danielr@insight-marketing.com
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goodluck!
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+44 (0) 1325 469603

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1. savingtime,becomingmore efficientandcommunicating throughblogs Starts with David Oliver at 4 p.m.

2. whoamI? www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

3. WHATTODOWHENIFINISH? FREE DEMO LET US SHOW YOU HOW SIMPLY THIS IS. www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

4. ICAS CPAA ACCA Accountancy Age Accountex IFP ICPA CIMA Supporters PromotersAffiliates McInerney Saunders Irish Tax Institute www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

5. abalancedapproach www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

6. whatISABLOG? IT’S INFORMATION OR A DISCUSSION PUBLISHED OR ‘POSTED’ ON THE WEB. www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

7. objectionstoblogging www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

8. commonObjections 1. We don’t have the time to write that stuff! 2. I hate writing content! 3. Nobody will read our blog! www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

9. Theroleofablog? 1. To save time 2. Automatically update ‘everything’ including social media, your website, and your App 3. A communication channel 4.To win new business www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

10. pdateonce,distributetoallInrealtim www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

11. www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

12. oneexample Integrated Blog or I-Blog www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

13. blogupdatingeverythingforyou www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

14. blogupdatingeverythingforyou www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

15. Willitreallyhelpwinclients? 1. Increase and improve your SEO 2. Increase visitors 3. Help convert visitors into clients 4. Expand your brand and reach www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

16. whatissearchengineoptimisation? www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

17. anoterexampleburgis&Bullock www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

18. gaindifficultwebrankings:easily www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

19. creasedtraffic-oftenby50%ormor www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

20. What about an even harder term? www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

21. blogscanhelpyouwinclients 1. B2B companies that blog only once or twice a month generate 70% more leads than those who don’t blog. 2. An average company sees a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 articles. www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

22. soablogwill..... 1. Save you time 2. Update all, in real time at the click of a button 3. Add new, relevant content to your website 4. Increase your SEO 5. Win new clients 6. Encourage repeat visitors to your site 7. Future proof your digital marketing www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

23. notallblogsarethesame! www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

24. itwontworklikethis! www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

25. howtogetanintegratedblog 1. If you have an existing blog that’s not integrated, we can integrate it for you. 2. If you don’t have a blog we can build one for you, train you, and provide content that helps you make it work, from as little as £65 per month. www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

26. blogginsmadesimeple! www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

27. It’sateamgame www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

28. Designate1co-Ordinator! 1. Play to your strengths 2. Use the resources you have at hand 1. Their role? 1. Co-ordinate blog articles 2. Keep to a schedule 3. Post blog articles 4. Share on key LinkedIn groups www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

29. www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

30. sourceofcontent 1. Us - use our blog marketing pack and get 2 blog articles each month. 2. Guest bloggers - clients providing 1 blog article per month 3. Accountancy profession - share a relevant news article through your blog, 1 per month 4. From you - one team member per month www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

31. guestbloggerswelcome www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

32. who? 1.Invite clients 2. Clients feel valued 3. Increases trust 4. Locks clients in 5. Helps you www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

33. directaccess V Co-Ordinator 1. Give them their own account 2. Send the blog in via your co-ordindator www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

34. sourceofcontent 3. Accountancy profession - share a relevant news article through your blog, 1 per month www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

35. sourceofcontent 1. Us - use our blog marketing pack and get 2 blog articles each month. 2. Guest bloggers - clients providing 1 blog article per month 3. Accountancy profession - share a relevant news article through your blog, 1 per month 4. From you - one team member per month www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

36. 1articlefrom1teammember www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

37. 1fromyou www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

38. contentfromus 1. 2 blog articles every month 2. Complete with SEO 3. Includes images, video or audio files 4. Ready to use www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

39. Your i-Blog... Your blog fully designed & integrate into your website Integrated into all your social media platforms 30 minutes training A unique ‘How to’ guide SEO advice for blogs All this and more for just £750 or £65 per month Best idea is a free exploratory demo – see stand A 536 or leave your card www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

40. Yourdemo... Register for your free demo today! Your blog and how you can integrate it Monthly content you can use Examples of great blogs The I-Blog solution and what it includes SEO for blogs Blog training Leave your card or visit stand A 356 Or call us on +44 (0) 1325 469603 Or email me danielr@insight-marketing.com www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

41. goodluck! www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603

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Accountex 2013 the power of integrated blogs and how every firm can use them