This document provides an overview of a company that develops content filtering and security solutions. It was founded in 2002 and has experienced 50% annual growth. Its flagship products are Net Nanny for parental controls and ContentProtect Professional for enterprise endpoint security. The company is developing mobile security solutions and seeking to expand into new markets like smartphones, tablets, and routers. It currently has over 750,000 users globally and competes against firms like Symantec and Websense. The document outlines the company's vision, products, leadership team, markets, and secret sauce which is a dynamic content analysis engine.
2. Vision To be a leading provider of content filtering and security solutions that give users a safe, productive, and secure Web experience. Devices could include PC’s, tablets, smartphones, WiFi devices, routers, gaming consoles, etc. 2
3. Tactics Developing a mobile client filtering solution that is scalable, cross-platform, and device-independent. Updating current product lines and accelerating growth thru improved routes to market. Considering complementary adjacencies through acquisition or license agreement. 3
4. Company Overview Founded : 2002 Status : Privately held Headquarters : Salt Lake City, Utah 50% Avg. Annual Growth Rate, 2005-10 Target Markets : SMB, home, govt, educ Penetration : over 750,000 users in 157 countries 4
5. Milestones 2002 Company Founded 2004 ContentProtect Pro launched for SMB’s SVP/COO hired Software-as-a-Service licensing began 2007 Net Nanny brand acquisition, LookSmart Ltd. CP Security Appliance launched 2008 Net Nanny for Mac launched Net Nanny 5.6 launched / PC Mag Editor’s Choice new VP Development hired 2009 Net Nanny for Mobile launched Net Nanny 6.0 launched / PC Mag Editor’s Choice 2010 Net Nanny 6.5 launched / PC Mag Editor’s Choice new CEO and Management Consultants hired NN for Android to be launched 5
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12. $1.2B acquisition of Altiris by Symantec & $1.8B acquisition of Omniture by Adobe.6
13. Value Proposition Safety and appropriate use are primary goals for consumers. Curb cyberslacking - increase productivity by limiting employee web site roaming. Security is improved by reducing malware, commonly found on inappropriate Web sites. Liability is decreased on company-owned assets because inappropriate materials will not be viewed or shared. 7
14. Solutions Net Nanny PC – parental controls Net Nanny Mac – parental controls Net Nanny Mobile – parental controls ContentProtect Professional – endpoint employer controls via SaaS ContentProtect Security Appliance – secure web gateway 8
17. New Architecture (Fish) Security Suites Routers & WiFi Hotspots Gateway Appliances Smart Phones Netbooks & Tablets Personal Computer – Windows, Mac, Linux Web Filter Instant Msg Social Net Data Forensics Blog Mgmt Image Filter DLP App Mgmt Other Software Developer Kit db Policy Management Reporting Engine Management Console CWI Engine Data Capture/Analysis 10
36. There will be 10X as many devices in play by 2015-2020: smartphone, iPad, tablet, computers, Kindle, gaming console, car electronics, HD TV, and more. 13
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38. Online video poses problem for SMB’s and schools with bandwidth constraints.
39. 40 percent of Internet use in the workplace is not business-related. Source: IDC, Secure Content Management Report
40. At home, the average child’s first exposure to porn is 11 yrs. Source: internetfilterreview.com 14
41. Success - Net Nanny PC Magazine Editors’ Choice for the past 3 Years #1 Rated – Top Ten Reviews for 6 years Computer Shopper Editor’s Choice in 2009 Top Ten reviews and 5 other leading rating services #1 rank Featured on Oprah (twice in 2009) Wall Street Journal Online Technology Buyer’s Guide TTNET, a subsidiary of Turk Telecom with 220K in subscribers Languages: English, Spanish, Japanese, and Turkish 15
42. Retail Pricing Net Nanny $39.99 for an Annual License $59.98 for 3-Seat Pack Volume and Education Discounts ContentProtect Pro $39.99 per Annual License 3 Seat Minimum Volume and Education Discounts 16
43. Success Story Profile 9,000 students / 3,000 PC’s Problem 1- Excessive bandwidth consumption by students 2- Slow applications 3- Applications not prioritized Requirements 1- Bandwidth shaping 2- Application control 3- Wireless control for students Solution CP 550, upgrade to CP 1000 Competition St. Bernard, Barracuda, and many others Profile Fortune 500 with HQ in New Jersey Problem 1- Customer-facing demo laptops were exposed to inappropriate web content 2- Employees unproductive due to web surfing 3- Potential liability for inappropriate use Requirements 1- Global, web-based control 2- No dedicated server 3- Did not want appliance Solution 8,500 licenses ContentProtect Pro Competition Symantec, CyberPatrol, Cyber Sitter 17