This document outlines the journey of a product from its early days with low budget marketing like door-to-door sales and a pre-product website to building brand awareness through word of mouth, printed ads, and innovation awards. It discusses achieving a first customer base as people realized the product's value and were willing to pay for it, rebranding with a new logo and website, and growing a strong customer base through expo experiences, hundreds of customers by 2013, and differentiated marketing for enterprise customers.

1. Hello.
arispapag

2. Aris Papagrigoriou.
UX / Interaction / Interface Designer
arispapag

4. Know your Audience
Traditional People

5. Low / No budget Marketing
Door-to-door approach
Pre-Product Website
Strong Brand
Smart Taglines
Social Media

6. Tipping Point
People actually want this

7. First Customer
2010

8. First Customer Base
People Realised the Value
Ready to PAY for it
Paying Beta Testers

9. Brand Awareness
Recognition
Word of Mouth
Printed Ads in Small Retail press
Innovation Awards
National / International Press

10. Strong Customer Base

11. Re-branding
New logo

12. Re-branding
New Website
Clear Simple Message
Clear Benefits and Value

13. expo

15. Expo experience
Face to Face Product Demo
New Customers
Covered Costs!

16. Hundreds of Customers
2013

17. Data
Retail selling Points
Valuable data
Enterprise Business Intelligence

18. Brand Differentiation
Different audience. Different Brand
Differentiated Marketing approach.

19. Thank you.
arispapag