Becoming a Social Media Publisher: A Comprehensive Review of Social Media Management Tools
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This document discusses social media management tools for universities. It provides an overview of the University of Groningen's use of social media pages and tools like HootSuite and Facebook Insights to monitor engagement. It outlines common social media tasks like content creation, advertising, and outreach that may be assigned. The document also touches on best practices for different social media pages, types of posts that perform well, potential pitfalls to avoid, and having a social media policy. It analyzes the growth of a university's Facebook, Twitter, and Instagram presence. Finally, it discusses features of social media management tools that can help with listening, engaging, customer service, and analytics.
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Becoming a Social Media Publisher: A Comprehensive Review of Social Media Management Tools
- 1. Becoming a Social Media Publisher: A Comprehensive Review of Social Media Management Tools Jessica Winters, Marketing Coordinator, University of Groningen Paul Hofmann, , Assistant VP for International Affairs, California State University-‐Fresno Michael Waxman-‐Lenz, Co-‐founder and CEO, Intead: International Education Advantage, LLC
- 4. How to monitor, manage & measure? ! • Team or individual ! • Tasks: who does what ! • Use the right tools for you
- 5. Tasks: who does what? Content Advertising Outreach
- 6. Groningen tools Paid ✓ HootSuite Pro (also free version) ! Free ✓ Pages smartphone app ✓ Facebook Insights ✓ SocialMention ✓ SocialBakers (also paid version)
- 10. Content main Page • Pride – University – Students – Local • • • • College-‐humor Student-‐related Famous people Niche: …
- 11. Best posts Prospective Page • • • • Hype: Harlem Shake Groningen city Netherlands Study abroad
- 17. Pitfalls HootSuite ✓ Easy to post with wrong account ✓ Works with Facebook, not advisable though ! Data overflow ✓ What does it all mean? -‐ set goals!
- 18. Social media policy ! • guideline • to protect: – company/organization – staff – users
- 19. Content • goals • general rules of behavior • general rules concerning work/personal matters • responsible staff members • management, monitoring, metrics • crisis protocol: chain of communication
- 22. Facebook
- 23. Facebook Posts
- 24. 31% growth over the past year
- 26. Twitter
- 27. 111% growth over the past year
- 29. Instagram
- 30. What Social Media Management Tools Can Do For You Image: HootSuite
- 31. Listening Tweetdeck Keyword Search o Hu o bsp t M ial S oc g rin o nit
- 33. Providing Customer Service Hubspot Social Inbox
- 34. Additional Considerations SEO Analytics Social Media Management Add-‐on Features Content Creation
- 35. Handout • Social Media Management Tools • Links to social media policies
- 37. whyeducationmatters.org Sign up and get free high quality social media content for your university.