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APAC CLOUD SUMMIT 2012
Jason Fedder
APAC & PRC General Manager, Datacenter & Connected Systems Gro
Datacenter Overview
   Billions of Devices and Data Explosion Drives Growth

       We Have an Unmatched Set of Capabilities

nvesting to Address Broad Range of Customer Requirement

    Servers               Storage               Networking




         Software, Services & System Building Blocks
Datacenter Processor Growth
                       2X Volume Growth*
                                                Cloud
                                                     *
ork                                             Growth
                                               >25%
Storage

station                                         HPC
                                                         *
                                                Growth
                                               >20%
c Cloud                                        Network
                                                         *
                                                Growth
& Enterprise                                   >30%
                     2011            2016

                 Doubling Volume and Revenue
Datacenter Trends
         More Purchase Drivers                                    Emerging Market Growth


                             Efficiency
                                                                                60%
 Efficiency                     +
                               New                                             Total
                                                                              Market
                                                                              Growth
                            Capabilities                       2006                           201
                                                           APAC     ASMO      China    EMEA    Jap

Data Growth Exceeds Cost Improvement                     Xeon® in Servers, Storage, and N
  Mobile Network                         Storage         500
                               35                                                Xeon E5
                               30   Storage              400
  Data Traffic
                               25
                                                                                              the
  GB/$                              Bytes/$              300
                               20
                               15                        200       Xeon
                               10
                                                         100       5400
                                5
                                0
                                                                                              Non-
                                                           0
                                                                   Q4'07           Q1'12
                                                                                                 S
                 Forecast                     Forecast            Server   Storage  Network
Market Growth Attracting New Entrants
        Others:
       Growing at
                                                      ~20
         2X                  Channel             Intel® Xeon®
       the rate            Combined: #3 OEM       Partners W




                           China OEMs
                           3X Volume (‘08-’11)



                               ODMs
                           Moving to Solutions
2009                2011
  Top 3 OEMs      Others
Breadth of Products

 Segment                     New in 2012
Mission Critical    Density Optimized 4-Socket Xeon® E5
  Enterprise
                     Many Integrated Core™ Architecture
     SMB
     HPC               ONP Optimized Xeon Platform
    Cloud           Microserver/Workload Optimized Xeon
   Network
   Storage          Ultra Low Power CPU Based on Atom®



   Over 100 SKUs Covering Full Range of Customer Needs
Building On Our Unmatched Capabilities


Manufacturing    Systems       Software
 Leadership     Architecture



  Energy
  Efficient                     Global
                Security
Performance                    Ecosystem
Evolution of Enterprise Computing

T CENTRE                                                        BUSINESS VALUE            PROFIT CE

erver Energy Challenges
              Energy                                     Performance
                                                                                     BMW IT Departmen
on          Consumption                                   Capability


2%       35%                                                         4%       2010               201
                                                                          Managing ~95K         Manag
                          65%                                  96%        Employee PCs         1M  1
                                                                                             Connecte
rs Old   Source: Intel analysis of a Fortune 100 datacenter , 2012



rs Old
                                  New Applications Driving DATA Growth
Big Data Transforms Storage
         Data Explosion …                       … Driving Big Xeon® Opportuni

             690%                                                     Distributed
                                                                       Storage
Growth in storage capacity 2010-2015*

                                                                      Traditional
                         Unstructured Data                             Storage

       Big Sensed Data

                                                … To Meet Computation Demand
     Big Corp Data
                                                                  •    Deduplica
 Big Web Data                                                     •    Thin prov
                              Structured Data                     •    Erasure c
                                                                  •    Map redu
 Corporate Data
                                                                  •    Encryptio
                                         Time                     •    Lustre
Network Transformation
Consolidation of 4 Workloads onto 1 Architecture
                      Workload     2010          2012   F

                     Application



                       Control


                       Packet
                     Processing
                                   Proprietary
                       Signal
                     Processing



 Software Driven Networking >30% CAGR Opportunity
Putting It All together: Cloud Computing
Cloud: Rapid Growth & Diversifying             Private Cloud Accelerating
ud TAM           2012 Cloud TAM*

                                              Private            Today: 1
             3X+                              Cloud              2014: 4
                                                                 >40% of IT o
 Top 4        Next 20       Rest

         Virtuous Cycle                        Demanding Intel Technology
                          …and so on
vices
                        New Services
                                        3 of Top 5: Deployed Xeon® E5
                                                          Launch

Buildout            More Devices       2X:   Attach Rate of non-CPU techn
                                                  public cloud (vs average)
                    Cloud Opportunity > 25% CAGR
Intel’s Cloud
                               2015 Vision

  FEDERATED                                                            AUTOMATED
are data securely across                                         IT can focus more on innovatio
ublic and private clouds                                             and less on management




                                  CLIENT AWARE
                           Optimizing services based on device
                                        capability
Microservers: Opportunity & Intel Advantage
ging Workloads        Intel Server-class Features     10+ Industry Desi

Market Forecast             NEW for 2012

                               Ivy Bridge 17W
 90%
         Small Core
           33%                 Atom™ SOC 6W
   Performance Core
         66%
                          Intel Advantage:
                       Broad Software Compatibility
                       Complete Server Feature Set
                             Product Breadth
er 10%
                            Energy Efficiency
High Performance Computing
         ~
m in ’13 = 1% of 2011 Xeon® Volume          HPC Going Mainstream
                Top500.org                      Football                  Fe
    Projected Performance Development          Concussio                 Phy
0                                                  n                    Proto
0                                               Studies
0
0                               Top 500    Intel’s Unmatched Assets
0                               FLOPS
0                                            Energy Efficiency & Integration
0
                              MOORE’S     System Ingredients – Fabrics, Storag
0
                                LAW
1                                              Software Tools/Middleware
0


                             Forecast
     Average top500 flops   Moores Law


                Insatiable Demand Driving > 20% Growth
Evolution of HPC: Many Integrated Cores

                                                  Single Source
                                    Compilers
                                  and Runtimes
                                              Intel® Xeon®         Int
                                                Processor         Arc
                                                                  Co-




              “Unparalleled productivity…
     most of this software does not run on a GPU”.
                 — Oak Ridge National Labs
Summary

Datacenter Processor Growth                       Tremendous Datacenter G
rk
                                                                  2011-2016
orage                                                          2X CPU Volume*
ation                                                           $20B Revenue*

                                                                     Intel
Cloud                                                          Unmatched Assets
                                                          Investing to Address Dema
rise                                                    Bringing New Value to Custo
          2011         2016                                Staying Ahead of the Curv
                              Source: Intel forecasts
Risk Factors

atements and any others in this document that refer to plans and expectations for the second quarter, the year and the future are forward-l
 at involve a number of risks and uncertainties. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” “
 heir variations identify forward-looking statements. Statements that refer to or are based on projections, uncertain events or assumptions
ng statements. Many factors could affect Intel’s actual results, and variances from Intel’s current expectations regarding such factors could
  r materially from those expressed in these forward-looking statements. Intel presently considers the following to be the important factors t
results to differ materially from the company’s expectations. Demand could be different from Intel's expectations due to factors including ch
  economic conditions, including supply constraints and other disruptions affecting customers; customer acceptance of Intel’s and competit
  stomer order patterns including order cancellations; and changes in the level of inventory at customers. Uncertainty in global economic an
ses a risk that consumers and businesses may defer purchases in response to negative financial events, which could negatively affect pro
  ted matters. Intel operates in intensely competitive industries that are characterized by a high percentage of costs that are fixed or difficult
   and product demand that is highly variable and difficult to forecast. Revenue and the gross margin percentage are affected by the timing
 uctions and the demand for and market acceptance of Intel's products; actions taken by Intel's competitors, including product offerings an
  marketing programs and pricing pressures and Intel’s response to such actions; and Intel’s ability to respond quickly to technological deve
orate new features into its products. Intel is in the process of transitioning to its next generation of products on 22nm process technology, a
  ution and timing issues associated with these changes, including products defects and errata and lower than anticipated manufacturing yi
 percentage could vary significantly from expectations based on capacity utilization; variations in inventory valuation, including variations re
  fying products for sale; changes in revenue levels; segment product mix; the timing and execution of the manufacturing ramp and associa
 ; excess or obsolete inventory; changes in unit costs; defects or disruptions in the supply of materials or resources; product manufacturing
   and impairments of long-lived assets, including manufacturing, assembly/test and intangible assets. The tax rate expectation is based on
 nt expected income. The tax rate may be affected by the jurisdictions in which profits are determined to be earned and taxed; changes in
nefits and deductions; the resolution of issues arising from tax audits with various tax authorities, including payment of interest and penaltie
ze deferred tax assets. Gains or losses from equity securities and interest and other could vary from expectations depending on gains or lo
  e, change in the fair value or impairments of debt and equity investments; interest rates; cash balances; and changes in fair value of deriv
The majority of Intel’s non-marketable equity investment portfolio balance is concentrated in companies in the flash memory market segme
 s market segment or changes in management’s plans with respect to Intel’s investments in this market segment could result in significant
acting restructuring charges as well as gains/losses on equity investments and interest and other. Intel's results could be affected by adver
  l and physical/infrastructure conditions in countries where Intel, its customers or its suppliers operate, including military conflict and other
ers, infrastructure disruptions, health concerns and fluctuations in currency exchange rates. Expenses, particularly certain marketing and c
  well as restructuring and asset impairment charges, vary depending on the level of demand for Intel's products and the level of revenue a
 could be affected by the timing of closing of acquisitions and divestitures. Intel's results could be affected by adverse effects associated w
 rrata (deviations from published specifications), and by litigation or regulatory matters involving intellectual property, stockholder, consume
d other issues, such as the litigation and regulatory matters described in Intel's SEC reports. An unfavorable ruling could include monetary
prohibiting Intel from manufacturing or selling one or more products, precluding particular business practices, impacting Intel’s ability to de
equiring other remedies such as compulsory licensing of intellectual property. A detailed discussion of these and other factors that could a
uded in Intel’s SEC filings, including the company’s most recent Form 10-Q, Form 10-K and earnings release.

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Intel Cloud Summit: Welcome Address - Jason Fedder

  • 2. Jason Fedder APAC & PRC General Manager, Datacenter & Connected Systems Gro
  • 3. Datacenter Overview Billions of Devices and Data Explosion Drives Growth We Have an Unmatched Set of Capabilities nvesting to Address Broad Range of Customer Requirement Servers Storage Networking Software, Services & System Building Blocks
  • 4. Datacenter Processor Growth 2X Volume Growth* Cloud * ork Growth >25% Storage station HPC * Growth >20% c Cloud Network * Growth & Enterprise >30% 2011 2016 Doubling Volume and Revenue
  • 5. Datacenter Trends More Purchase Drivers Emerging Market Growth Efficiency 60% Efficiency + New Total Market Growth Capabilities 2006 201 APAC ASMO China EMEA Jap Data Growth Exceeds Cost Improvement Xeon® in Servers, Storage, and N Mobile Network Storage 500 35 Xeon E5 30 Storage 400 Data Traffic 25 the GB/$ Bytes/$ 300 20 15 200 Xeon 10 100 5400 5 0 Non- 0 Q4'07 Q1'12 S Forecast Forecast Server Storage Network
  • 6. Market Growth Attracting New Entrants Others: Growing at ~20 2X Channel Intel® Xeon® the rate Combined: #3 OEM Partners W China OEMs 3X Volume (‘08-’11) ODMs Moving to Solutions 2009 2011 Top 3 OEMs Others
  • 7. Breadth of Products Segment New in 2012 Mission Critical Density Optimized 4-Socket Xeon® E5 Enterprise Many Integrated Core™ Architecture SMB HPC ONP Optimized Xeon Platform Cloud Microserver/Workload Optimized Xeon Network Storage Ultra Low Power CPU Based on Atom® Over 100 SKUs Covering Full Range of Customer Needs
  • 8. Building On Our Unmatched Capabilities Manufacturing Systems Software Leadership Architecture Energy Efficient Global Security Performance Ecosystem
  • 9. Evolution of Enterprise Computing T CENTRE BUSINESS VALUE PROFIT CE erver Energy Challenges Energy Performance BMW IT Departmen on Consumption Capability 2% 35% 4% 2010 201 Managing ~95K Manag 65% 96% Employee PCs 1M  1 Connecte rs Old Source: Intel analysis of a Fortune 100 datacenter , 2012 rs Old New Applications Driving DATA Growth
  • 10. Big Data Transforms Storage Data Explosion … … Driving Big Xeon® Opportuni 690% Distributed Storage Growth in storage capacity 2010-2015* Traditional Unstructured Data Storage Big Sensed Data … To Meet Computation Demand Big Corp Data • Deduplica Big Web Data • Thin prov Structured Data • Erasure c • Map redu Corporate Data • Encryptio Time • Lustre
  • 11. Network Transformation Consolidation of 4 Workloads onto 1 Architecture Workload 2010 2012 F Application Control Packet Processing Proprietary Signal Processing Software Driven Networking >30% CAGR Opportunity
  • 12. Putting It All together: Cloud Computing Cloud: Rapid Growth & Diversifying Private Cloud Accelerating ud TAM 2012 Cloud TAM* Private Today: 1 3X+ Cloud 2014: 4 >40% of IT o Top 4 Next 20 Rest Virtuous Cycle Demanding Intel Technology …and so on vices New Services 3 of Top 5: Deployed Xeon® E5 Launch Buildout More Devices 2X: Attach Rate of non-CPU techn public cloud (vs average) Cloud Opportunity > 25% CAGR
  • 13. Intel’s Cloud 2015 Vision FEDERATED AUTOMATED are data securely across IT can focus more on innovatio ublic and private clouds and less on management CLIENT AWARE Optimizing services based on device capability
  • 14. Microservers: Opportunity & Intel Advantage ging Workloads Intel Server-class Features 10+ Industry Desi Market Forecast NEW for 2012 Ivy Bridge 17W 90% Small Core 33% Atom™ SOC 6W Performance Core 66% Intel Advantage: Broad Software Compatibility Complete Server Feature Set Product Breadth er 10% Energy Efficiency
  • 15. High Performance Computing ~ m in ’13 = 1% of 2011 Xeon® Volume HPC Going Mainstream Top500.org Football Fe Projected Performance Development Concussio Phy 0 n Proto 0 Studies 0 0 Top 500 Intel’s Unmatched Assets 0 FLOPS 0 Energy Efficiency & Integration 0 MOORE’S System Ingredients – Fabrics, Storag 0 LAW 1 Software Tools/Middleware 0 Forecast Average top500 flops Moores Law Insatiable Demand Driving > 20% Growth
  • 16. Evolution of HPC: Many Integrated Cores Single Source Compilers and Runtimes Intel® Xeon® Int Processor Arc Co- “Unparalleled productivity… most of this software does not run on a GPU”. — Oak Ridge National Labs
  • 17. Summary Datacenter Processor Growth Tremendous Datacenter G rk 2011-2016 orage 2X CPU Volume* ation $20B Revenue* Intel Cloud Unmatched Assets Investing to Address Dema rise Bringing New Value to Custo 2011 2016 Staying Ahead of the Curv Source: Intel forecasts
  • 18.
  • 19. Risk Factors atements and any others in this document that refer to plans and expectations for the second quarter, the year and the future are forward-l at involve a number of risks and uncertainties. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” “ heir variations identify forward-looking statements. Statements that refer to or are based on projections, uncertain events or assumptions ng statements. Many factors could affect Intel’s actual results, and variances from Intel’s current expectations regarding such factors could r materially from those expressed in these forward-looking statements. Intel presently considers the following to be the important factors t results to differ materially from the company’s expectations. Demand could be different from Intel's expectations due to factors including ch economic conditions, including supply constraints and other disruptions affecting customers; customer acceptance of Intel’s and competit stomer order patterns including order cancellations; and changes in the level of inventory at customers. Uncertainty in global economic an ses a risk that consumers and businesses may defer purchases in response to negative financial events, which could negatively affect pro ted matters. Intel operates in intensely competitive industries that are characterized by a high percentage of costs that are fixed or difficult and product demand that is highly variable and difficult to forecast. Revenue and the gross margin percentage are affected by the timing uctions and the demand for and market acceptance of Intel's products; actions taken by Intel's competitors, including product offerings an marketing programs and pricing pressures and Intel’s response to such actions; and Intel’s ability to respond quickly to technological deve orate new features into its products. Intel is in the process of transitioning to its next generation of products on 22nm process technology, a ution and timing issues associated with these changes, including products defects and errata and lower than anticipated manufacturing yi percentage could vary significantly from expectations based on capacity utilization; variations in inventory valuation, including variations re fying products for sale; changes in revenue levels; segment product mix; the timing and execution of the manufacturing ramp and associa ; excess or obsolete inventory; changes in unit costs; defects or disruptions in the supply of materials or resources; product manufacturing and impairments of long-lived assets, including manufacturing, assembly/test and intangible assets. The tax rate expectation is based on nt expected income. The tax rate may be affected by the jurisdictions in which profits are determined to be earned and taxed; changes in nefits and deductions; the resolution of issues arising from tax audits with various tax authorities, including payment of interest and penaltie ze deferred tax assets. Gains or losses from equity securities and interest and other could vary from expectations depending on gains or lo e, change in the fair value or impairments of debt and equity investments; interest rates; cash balances; and changes in fair value of deriv The majority of Intel’s non-marketable equity investment portfolio balance is concentrated in companies in the flash memory market segme s market segment or changes in management’s plans with respect to Intel’s investments in this market segment could result in significant acting restructuring charges as well as gains/losses on equity investments and interest and other. Intel's results could be affected by adver l and physical/infrastructure conditions in countries where Intel, its customers or its suppliers operate, including military conflict and other ers, infrastructure disruptions, health concerns and fluctuations in currency exchange rates. Expenses, particularly certain marketing and c well as restructuring and asset impairment charges, vary depending on the level of demand for Intel's products and the level of revenue a could be affected by the timing of closing of acquisitions and divestitures. Intel's results could be affected by adverse effects associated w rrata (deviations from published specifications), and by litigation or regulatory matters involving intellectual property, stockholder, consume d other issues, such as the litigation and regulatory matters described in Intel's SEC reports. An unfavorable ruling could include monetary prohibiting Intel from manufacturing or selling one or more products, precluding particular business practices, impacting Intel’s ability to de equiring other remedies such as compulsory licensing of intellectual property. A detailed discussion of these and other factors that could a uded in Intel’s SEC filings, including the company’s most recent Form 10-Q, Form 10-K and earnings release.