Putting Intelligence in Content Delivery with Ann Rockley

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Too often we publish a lot of really good content to our web site and hope that customers will find it useful. Even if you create a solid campaign to raise awareness and promote click-throughs, the content eventually disappears into the morass of content on your site. SEO is good, strong navigational structures really help, but we can do so much more with intelligent content and dynamic delivery. Dynamic content delivery is now a reality with dynamic delivery engines on the front-end and intelligent content on the back-end. This session can show you how can prepare your content to dynamically configure to your specific customer’s needs based on audience, interest, region, language, product, and more. Presented at Information Development World on October 1, 2015.

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No one tries to create “bad content,” but it’s an unfortunate fact that errors in the field can often be traced back to problems in the content. Errors can be caused by incorrect content, lack of version control, poor claims management, missing or inconsistent content, rekeying errors or manual translation management. Our manual content creation processes are too often letting us down, and they increase both the chance of error and the length of time it takes to create content. We can’t handcraft content anymore; we need to move towards a manufacturing paradigm.

Reducing Errors in Life Sciences Content with Ann Rockley

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Join Scott Abel, The Content Wrangler with special guest Ann Rockley, CEO of The Rockley Group as they talks about how Life Sciences can adopt agile best practices to: rapidly respond to regulatory changes; provide the content that healthcare providers and patients need when they need it and on the device they want it in; ensure that printed content is synchronized with electronic content; and respond to increasing globalization needs.

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Optimizing Customer Engagement in a Healthcare Regulatory World — Paul Rockley

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Content is produced for clinical trials, submissions, labeling, and marketing. The content is created, recreated, and recreated throughout its lifecycle. At best case it is copied and pasted into multiple documents. Often times, the original source of the content is lost within the versions. When content changes, it must be found and updated wherever it occurs. This process is time-consuming and error-prone. Content can be interpreted differently at each stage allowing for "drift" in the message and accuracy. This slide deck shows you how you can: Envision your content as a coherent whole rather than disparate documents; develop methods for reusing content; and optimize the content creation, review, and delivery process.

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The Core Data Sheet (CDS) is a critical component of the effective creation of Labeling content for different regulatory regions and outputs (Prescribing Information/Package Insert, Package Leaflet, etc.). The content is typically managed in email, complex MS Word documents, or Excel spreadsheets. It is difficult to track content relationships and ensure accuracy as the content moves out of the CDS to the desired deliverables. It is a painstaking and error-prone process. Learn how you can use intelligent content best practices to design a structured component-based CDS. You will learn how to identify a reuse strategy to ensure content is correctly reused and tracked wherever it appears; manage the content using a structured content management system; automatically track content relationships; and manage claims and associated references throughout the content lifecycle.

Ann Rockley — Managing the Complexities of the Core Data Sheet (CDS)

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In today's digital world we find that even our laptop computers are too bulky to carry around. We rely more and more on our real personal computers, our phones and tablets. In the future we can expect even smaller and more integrated and wearable technology, such as Google Glass, smart watches and related devices, and even augmented reality contact lenses. Other than the fact that they're all mobile, these devices don't have many capabilities in common. How do we create content that can be used most effectively on each of them? Responsive Design is only a start. We need Adaptive Content and Design to take advantage of the capabilities of all these devices. Join Charles Cooper as he explains what we need to do to make our content adaptive -both to our customers and their devices.

Adaptive Content, Responsive Design and Medical Information

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Adobe InDesign is the most widely used page layout/publishing tool in Healthcare today. It produces attractive layouts that can easily conform to requirements. However, the process of creating InDesign files and changing those files is laborious and manual. If you "marry" intelligent content with InDesign you can automate production, make changes in seconds either to the content or to the layout, and mass produce materials at the touch of a button. This session explains how you can use intelligent content to optimize and automate your InDesign process.

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