Intelligent.ly class slides from Patrick Campbell's, AdWords 101: Lessons from A Former Googler class. Learn the fundamentals of search engine marketing including how to form a strategy, set up and manage Google AdWords ads.
14. Where are they? (Geography)
How will they find you through search? (Keywords)
What am I selling? (Campaign Organization)
What’s our existing brand? (ad text)
What do my customers respond to? (ad text)
How much can we spend per day? (budget)
15. Review
One must know thyself and thy customer to
run campaigns that are relevant, reach the
right customer, and have the best ROI.
19. Simple and Enticing
Include Prices/Promotions
A Strong Call to Action
Include keywords in Ad Text
Best Landing Page URL
Test, test, and test some more
20.
21. Review
One must channel Google’s Chi to
correctly structure the account, write
ad text, and bid effectively.
22. Google Display Network (GDN)
Mobile
Conversion Tracking and Analytics
YouTube
Adwords Editor
Placement Targeting
Remarketing
Ad Extensions
My Client Center
The Opportunities Tab
Advanced Targeting
There’s More Out
There…