A brief for today's le

1. Personas, scenarios, user stories
Valeria Gasik, Zahhar Kirillov, Daria Tokranova

2. Topics
• Personas
• Scenarios
• User stories

3. Personas
One of the user-centered design approaches
• Based on interviews, observation, research
• Primary, secondary (+ supplementary)
• Serve as a guide to the design process
• Does not substitute involving real users in the process

4. Personas
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John Smith Robert

5. Irene, 28 Example
Background: real estate agent, dance instructor
Description: Irene has a hectic life. Dance competitions are approaching and as
an instructor, she needs to schedule extra trainings for 15 people, which should
also fit into her own busy calendar. Irene is mostly connected through mobile.
Goals:
• Irene needs a easy way to schedule
training events for 15 people
• She wants to quickly see which days are
suitable for others on the go, since she
mostly uses internet on her mobile

6. Example

7. Scenarios
Scenarios describe likely goal-driven
interactions between types of users
(personas) and the system.

8. Example
It’s morning and Irene stops at a gas station on her way to a
meeting. While filling the tank she decides to quickly check whether
her dance group has agreed upon the next training day.
Irene takes her phone. She logs in to a service
and sees and overview of proposed dates. Irene
notices that only 11 people of 15 has replied.
She also sees that for most next Monday and
Saturday suited best. Irene needs the final
answer soon, so she send a reminder to those
who have not yet replied. Then she closes the
phone and continues her journey.

9. Scenarios
• Consists of goals, expectations, motivations, actions
and reactions
• Aims to mirror the real context and usage
• Does not yet include system-specific solutions
E.g.: “Robert clicks on a green button...”
Better: “Robert proceeds to...”

10. User Stories
Written sequences of actions and events that
lead to an outcome
• Good stories are standalone, short and testable
• Bridge between users, designers and developers
• A quick way to process new requirements

11. User Stories
“As a <role>, I want to <do what >
so that I could <benefit how>.”

12. User Stories
Example
“As an organizer, I want to easily
schedule an event for several people
so that I could teach a dance class.”

13. User Stories
Example
“As an organizer, I want to sent a
reminder to those who have not yet
replied so I will know which day
suites best for all.”

14. User Story
• Describes one specific need
• Not too detailed
• Testable
“As an organizer
I want to click on various days in calendar
I want to provide several meeting day options.”

15. “As an organizer, I want to easily
schedule an event for several people
so that I could teach a dance class.”
“As an organizer, I want to provide few
options for upcoming meeting day”
“As an organizer, I want to invite people
to choose the best day for them”
“As an organizer, I want check what days
others have proposed.”