How deeply do you understand your customers? Hear hyper-personalisation and attribute modelling case studies from the travel industry - Nick Evans, Jaywing
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Big Data Meets Big Analytics Theatre - June 19th, 11:30-12:00 Applying analytical and modelling techniques to your customer data helps you to understand the individual's needs. Armed with this knowledge, you can provide offers and content according to what you know about them. Jaywing presents hyper-personalisation and attribute modelling case studies, demonstrating how to deliver meaningful conversations and better results.
