Digital Marketing Theatre - June 19th, 15:00-15:30 With an ever increasing volume of transactions occurring online, it's vital that you're converting your prospects before your competitors do. Lisa will discuss the benefits of optimising your web visitor intelligence, and how small, practical applications can make a significant difference to your online performance.

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‘Missing Link’ Marketing
Are you connecting your online and offline strategies
well?
www.leadforensics.com
0207 206 7293

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A bit about me…and us
• Global Marketing Director at Lead Forensics
• Established in 2009
• Offices in UK and USA
• Endorsed by CIM and IDM
• EMEA’s No. 1 website intelligence software
o B2B Marketer with particular focus on SaaS and
subscription-based models
o Stanford-trained Innovation Catalyst
o Passionate about commercials and measurability!

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Offline Marketing – the ‘Human
Touch’ Exhibitions generated
£11 billion in 2013
After a F2F experience,
28% visitors indicated
‘I would like to buy it’
37% visitors believe
‘experiencing a brand makes
it more memorable’
Sources: FaceTime Experiential Research 2013, Forbes Insights Survey 2013, Lead Forensics Poll, IW 2014
62% Snr marketers believe
event marketing ‘best for
accelerating and deepening
relationships’

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Exhibitions generated
£11 billion in 2013
After a F2F experience,
28% visitors indicated
‘I would like to buy it’
37% visitors believe
‘experiencing a brand makes
it more memorable’
Sources: FaceTime Experiential Research 2013, Forbes Insights Survey 2013, Lead Forensics Poll, IW 2014
62% Snr marketers believe
event marketing ‘best for
accelerating and deepening
relationships’ 72% of you have already looked at an
Internet World exhibitors’ website!
By 2015, 50% of all online
searches will be via a mobile
device40% of shoppers consult 3
or more providers before
making decision
We are never truly ‘Offline’ anymore

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Your website plays many
roles for your prospects
Authenticator
• Lends credibility to
your brand and offering
• Provides confidence in
your offering
Educator
• Educates on your service
• Educates on your
category
Engager
• Provides a great
experience for your
prospects
• Presents multi-media
information
Converter
• Provides easy, ‘when
I’m ready’ ways to
subscribe or buy
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15% 3% 5% 10%
So what is Missing Link
Marketing?

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Challenge: how do you connect
your offline and online worlds?
Source: Lead Forensics Independent Study, 2014

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The final piece of the puzzle……

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Questions?