One of the best ways to build your network is through introductions and referrals. Introductions are a craft in their own right and should be embraced throughout every organization. If you’re uncomfortable making introductions or would like to master the craft, here’s a guide on how to make the perfect introduction:
5. Four simple tips turn those
potentially awkward introduction
requests into golden opportunities.
1 2 3 4
6. 4 Easy Steps to
Powerful Introductions
1
Evaluate Your Connections
2
Start with a Powerful Subject Line
3
Explain Who is Who and Why You’re Writing
4
Have a Value Focused Closing
7. 1
Evaluate Your Connections
Value
If you don’t know either party very well, don’t
believe that their introduction will be mutually
beneficial, or don’t think that either party is
ready for the introduction, politely decline the
request to make an introduction or ask a few
more questions.
8. 1
Evaluate Your Connections
Method
Be honest with the person who has asked for
the introduction. If your reason is that you don’t
think they are ready, simply ask them about
their inquiry.
Example
“What do you want to discuss with them?
I know they’re quite busy.”
9. Start with a Personalized
2
Subject Line
Value
Once you’ve personally recognized the mutual
benefits of the introduction, grab the person of
interest’s attention before something else does.
The email’s subject line is the first thing someone
will see when an email lands in their inbox.
10. Start with a Personalized
2
Subject Line
Method
A great approach to writing a subject line is
simply using the names of the two parties who
you’re introducing.
Action
“You Should Chat: Person X Meet Person Y”
11. 3
Explain Who is Who &
Why You’re Writing
Value
It’s important to educate Person One on Person
Two and Person Two on Person One. Show
them the mutual benefits of the potential
relationship. If one person is benefiting more
than the other, highlight why you still think it’s a
quality introduction.
12. 3
Explain Who is Who &
Why You’re Writing
Method
Describe each person’s talents, what they do
and exactly why you’re introducing them to one
another. Show why you feel these two people
should connect and why there’s a benefit for
each of these parties to meet each other.
13. 3
Explain Who is Who &
Why You’re Writing
Action
The first paragraph should be something along
the lines of “Person X, I’d like to introduce you
to Person Y. Person Y is….”
14. 4
Value Focused Conclusion
Value
Once you’ve explained your reason for writing,
the final part of your email should be short,
quick and to the point. You don’t need to drive
home a hard sales pitch – keep it light.
15. 4
Value Focused Conclusion
Method
Use a few sentences to quickly summarize the
reason for making this intro and what you hope
they can get out of it. Be sure to close with well
wishes for the future as well.
16. 4
Value Focused Conclusion
Action
“I hope you guys can connect as I really think
you both could benefit from the conversation.
I’ll leave it to you guys to connect.”
17. An introduction can be the
difference between closing a deal or
failing to land a meeting entirely.
18. It could also be the difference
between meeting your quota
and missing it.
20. Because at the end of the day,
relationships are what allow
businesses to thrive.
21. If you can help great people
connect with other great people,
there’s an increased chance that
great things happen.
22. Interested in Learning More?
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23. Introhive makes social selling real.
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of relationships, companies improve
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Introhive improves how companies
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