Intuit's Alissa Briggs, senior user experience manager and principal designer, and Raman Hansi, principal experience design researcher and innovation catalyst, shared this presentation at SXSW Interactive 2014, detailing how they brewed a “UX love potion” to transform teammates and stakeholders into advocates to create the 5-star Intuit Snap Payroll app. Also follow Alissa (@alissadesigns), Raman (@rums813) and Intuit (@IntuitInc) on Twitter.