The basics of getting started with LinkedIn.

1. Getting LinkedIn –
Basics, Getting Started, and Tips
October 2014

2. BASICS

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Social Business IS Big…
“A World Gone Social” (Amazon Link)
http://bit.ly/1sgOz5Z
http://bit.ly/1rjr0V2
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How Important Is Social Business?
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How Important Is Social Business?
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Thoughts
 Shows you are relevant
"Prove Your Worth. Because many people assume older
professionals aren’t conversant with the Internet, you can shake
up those misconceptions by proving yourself an adept online
communicator. Of course, you should have a robust LinkedIn
profile. But you’ll turn even more heads if you show a real
familiarity with other tools, such as Twitter or Instagram, or if
you’re an avid blogger.“
Tips For Seasoned Professionals: How To Reinvent Yourself For A Second Career
http://www.forbes.com/sites/dorieclark/2014/05/20/tips-for-seasoned-professionals-how-to-reinvent-yourself-for-a-second-career/
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7. GETTING STARTED

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7 Reasons Every Prof S/B on LinkedIn
Tap here (or
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7 Reasons…cont.
 Reconnect with your past
 Gain expertise
 Career management
– a network should be your insurance for your
future career growth
 Business development, sales and marketing
 Your “trusted network of advisors”
 Network and connect with your peers
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Why A LinkedIn Profile?
 Manage your professional brand
 Organize professional relationships
 Gather and display recommendations
 Become an expert
 Attract recruiters: recruiters use LinkedIn
Why You Should Have a LinkedIn Profile
http://www.foxbusiness.com/personal-finance/2011/10/31/why-should-have-linkedin-profile/
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Mistakes On LinkedIn
 Not using a picture
 Putting up the wrong picture
 Skipping the status
 Using the default connection request
 Neglecting the privacy settings
 Skipping the summary
 Eliminating past jobs or volunteer work
 Lurking
8 Mistakes You Should Never Make On LinkedIn
http://www.forbes.com/sites/learnvest/2013/03/04/8-mistakes-you-should-never-make-on-linkedin/
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Resource Magazine - FlipBoard
Check out Getting LinkedIn by Don Tomoff http://flip.it/fzSqY
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13. LINKEDIN TIPS

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Introductory Videos – 43 min!
1. Introduction / What is LinkedIn? (09:58)
2. Creating a Profile (11:00)
3. User Interface and Navigation Tour (11:54)
4. Adding Connections (05:46)
5. Interacting with Connections (04:41)
Source: Ansonalex.com YouTube Channel
https://www.youtube.com/watch?v=D_aXKxRPvE8&list=PLs7zxED4oCepq88a1BX6m_Qh86u76-Z6o

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Beginner’s Guide
Mashable - The Beginner’s Guide to
LinkedIn
Source: http://mashable.com/2012/05/23/linkedin-beginners/
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Benefits of LinkedIn
20 Benefits To Using LinkedIn Even If You
Don’t Sell To Other Businesses
Source: http://socialmediafuze.com/need-linkedin-business/
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Benefits of LinkedIn
 Show people who you are, where you’ve
come from
 Get traffic to your website
 Share posts your followers will enjoy
 Access to experts in other areas
 It isn’t just for finding jobs, it’s for growing
your business relationships.
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Profile Tips
Professional LinkedIn Profile Tips: A Checklist of
Must-Have Items
4/11/2015
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Source: http://maximizesocialbusiness.com/professional-linkedin-profile-tips-checklist-9648/
The LinkedIn Recruiter homepage, where recruiters hunt for future employees.
Photo: Alex Washburn/Wired

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Profile Tips…cont.
 Get serious about your photo
 Customize your profile URL
 Your Activity will show your latest status
update – do you have one?
 Your Professional Summary: Expand upon
your Professional Headline – and support it
 Make yourself contactable
 Join relevant LinkedIn groups
 Are you connected enough?
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LinkedIn Questions
Answers to 17 LinkedIn Questions You Were Too
Ashamed to Ask
Source: http://blog.hubspot.com/marketing/linkedin-faqs-answered-list
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LinkedIn Questions…cont.
 Is a LinkedIn company page free?
 What's the difference between a LinkedIn Company Page and
a LinkedIn Group?
 How many company page updates should you post in a day?
 Is a company page a business account on LinkedIn?
 Can you post to a group as a company?
 Can you separate your personal account from your company
page when posting things on LinkedIn?
 Do the people who you personally connect with
automatically become followers of your company page?
 How do you get more followers to your company page?
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LinkedIn User Trends
2014 LinkedIn User Trends (And 10 Top
Surprises)
Source: http://www.forbes.com/sites/cherylsnappconner/2014/05/04/new-research-2014-linkedin-user-trends-and-10-top-surprises/
Photo: LinkedIn Blog
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LinkedIn User Trends…cont.
 Company page usage
jumped from 24% to 57%. “It
is crazy to not create and use
a LinkedIn company page,”
Breitbarth maintains,
particularly since Google
generally reports LinkedIn
company pages within the
top 1-2 pages of results. This
is “free money” for small- to
mid-size companies.
 Perceived importance of
LinkedIn continues to grow.
A full 70% of users give the
site a 4 or 5 rating (out of 5)
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Last Tip
 MAKE IT PART OF YOUR ROUTINE!!
 Managing a social media presence is just part
of managing your professional life.
– You will be searched online; is the story it tells
the story you want?
– PROFESSIONAL IS PARAMOUNT. Whatever you
post on social media can be found. Be warned.
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