2. 5 MINUTES WITH ...
DR. CHRISTIAN GELTINGER, BAVARIA’S EXECUTIVE REPRESENTATIVE IN JAPAN
Dr. Christian Geltinger manages the oldest Representative Office of the State of Bavaria in Japan. He is the main contact for 250 Japanese
companies that already have offices in Bavaria and for all the businesses intending to establish a base in the Free State. The Oktoberfest
which starts once again in September is also becoming increasingly popular in Japan. Dr. Geltinger has the pleasure of opening numerous
Japanese-Bavarian Oktoberfest events during the course of a year.
that it arouses interest in Bavarian beer brands beer in suits. Last year, I once opened a festival
which is reflected in rising demand from Japa- as King Ludwig II, after all Neuschwanstein is
nese importers. As the Bavarian representative, well known by virtually all the Japanese.
I am usually the patron of such events so I can
use them to promote Bavaria as a business lo- IS BAVARIAN BEER SERVED AT THE JAPA-
cation as well. NESE OKTOBERFESTS?
Japanese people love German beer. At the Ok-
HOW MANY OKTOBERFESTS HAVE YOU toberfest events there is a large selection of
BEEN OBLIGED TO OPEN IN JAPAN THIS Bavarian beers; sometimes other German and
YEAR? local Japanese beers are also available. Fol-
I don‘t consider it an obligation, I had the pleasure lowing a partnership with Munich Airport, this
of opening three in July. The opening ceremony year the beer brewed at the airport was served
entails a short speech and a first “Prosit der at the Nagoya festival for the first time.
Gemütlichkeit”. A proper barrel tapping ceremo-
HOW MANY OKTOBERFESTS ARE THERE ny is currently only performed at the Oktoberfest HOW DID THE OKTOBERFEST MAKE ITS
IN JAPAN? in Tokyo, which is organized by a German. WAY TO JAPAN IN THE FIRST PLACE?
I know of at least 15 ‘Oktoberfest events’ this It probably began over 10 years ago in Yoko-
year alone, the first in April and a ‘Super Okto- IS THERE A FAIRGROUND WITH TENTS hama. In Tokyo the event at Hibiya Park is the
berfest’ in the large Tokyo Dome Arena in De- AND RIDES LIKE IN MUNICH? OR DO THE most established and is a firm annual social
cember to end the year. In addition, there are JAPANESE CELEBRATE IN LARGE HALLS? event.
probably quite a number of smaller parties or The festivals are often held outdoors in large
private celebrations in hotels under this motto. parks with beer and food stands arranged in a JAPANESE ARE CONSIDERED TO BE VERY
The number of ‘Oktoberfests’ in Japan increas- circle and a smaller tent with a stage for live RESERVED AND ATTACH GREAT IMPOR-
es from year to year. music directly in front. Fortunately, the bands TANCE TO PROPER ETIQUETTE - CAN THAT
are often from Bavaria. There are no amuse- BE CONNECTED WITH THE OKTOBERFEST?
HOW IMPORTANT ARE THE EVENTS AS AN ment rides as currently few places have enough In Japan many things are linked to “nommuni-
ECONOMIC FACTOR FOR BAVARIA? space . That combination therefore remains the cation“, which comes from the Japanese verb
Above all, the Oktoberfest or other beer festi- privilege of the original in Munich. ‘nomu’ (to drink) and ‘communication’. After the
vals in Japan promote tourism and the image of first few sips and accompanying music, the at-
Bavaria as place of living traditions and vitality. DO YOU WEAR TRADITIONAL COSTUMES mosphere is as exuberant as at Munich’s Okto-
As Bavarian beer brewed by the large Munich OR SUITS AND TIES AT THE JAPANESE OK- berfest. In such situations, the Japanese easily
breweries is primarily served at the festivals, TOBERFEST EVENTS? turn into Bavarians.
their export business is promoted to a small Of course I wear a traditional costume, al-
extent as well. What matters most though, is though many guests drink their first after-work
www.invest-in-bavaria.de/en/bavarias-foreign-representations/japan
www.japan-in-bayern.com
446.4 BILLION
NUMBER
OF THE
MONTH
Bavaria is once again setting unique international standards. According manufactured in the Federal State manufactured in a single year. In an
to the latest figures from the Office for Statistics, the state‘s gross domes- international context, this corresponds to the economic strength of Saudi
tic product (GDP) has reached Euro 446.4 billion. This represents the eco- Arabia, although Bavaria has only approximately 12.5 million inhabitants,
nomic value of all goods and services destined for end consumption and compared to the 26.5 million of the desert state.
W W W. I N V E S T- I N - B A V A R I A . C O M PA G E 2