Trading Target Stock after the Data Breach

Trading Target
Stock after the
Data Breach
By
www.ProfitableTradingTips.com

As many as 110 million credit and
debit cards were compromised last
year when hackers breached security
of Target Corporation, TGT.

http://profitabletradingtips.com/stocktrading/trading-target-stock-after-thedata-breach

If you are a Target customer you can
use cash and you probably want to
talk to Target services, change your
pin, etc.


But, if you are a stock trader, how
about trading Target stock after the
data breach?


There are trading opportunities related
to every such fiasco.


Not only was Target targeted by
hackers but Niemen Marcus also was
hacked.


In trading Target stock after the data
breach the Target Corporation market
cap has fallen from $42.1 Billion to
$34.9 Billion since the news of the
breach.


That is a lot of room for profit if the
stock starts to recover and there is lot
of room for profit in shorting the stock
if things continue to get worse.


Trading opportunities may also lie in
the companies that will profit from
switching the USA over to a different
type of credit card, the EMV card.


These cards use a tiny chip instead of
a magnetic strip to hold data and they
are substantially harder to hack and
get personal data.


The estimated cost of switching over
ever card in the USA is $8 Billion.


In each case market sentiment will
play a large factor as this story plays
out and timely technical analysis can
often lead to tidy profits.


Trust, Sales and
Class Action Suits
at Target

To a degree Target is adopting a
touchy-feely approach to the issue of
losing the personal information of
more than 100 million people.


They are offering free credit checking
services for a year but these services
will only be offered if people agree not
to sue.


You can well believe that there will be
at least one large class action law suit
related to this fiasco and the effects on
Target stock may well be long term.


Anyone who is buying Target stock
now hoping for an early rebound may
be sadly mistaken.


Fixing the Credit
Card Situation with
EMV Cards

VISA plans to change all of its cards to
EMV. After October 1, 2015 merchants
who do not use EMV technology will
be individually liable for fraud if the
fraud could have been prevented with
EMV technology.

To make money from this mess one
might just forget about trading Target
stock after the data breach and look at
who will prosper from reprograming all
of those ATM machines and issuing
new EMV cards.

By the way, EMV stands for Europay,
MasterCard and Visa. EMV is the
global standard for inter-operation of
integrated circuit cards, also called IC
cards or chip cards.


EMV uses a computer chip to hold
information instead of a magnetic
strip.


The data in these cards is
substantially more difficult to breach.


When Europe adopted this
standard, credit card fraud fell by fifty
percent over the next two years.


In the USA there are 400,000 ATMs,
2,000,000 payment card terminals and
600,000,000 credit and debit cards in
use.


To upgrade the credit and debit card
system to reduce fraud they will need
to create new cards and modify ATMs,
which can be done on site with a
replacement package.


Here is a very short list of companies
whose stock may well rise based on
the need to fix all of those ATMs, write
all of those new programs, and issue
all of those new credit and debit cards:


ATMGurus
Better ATM Services, Inc.
Burroughs, Inc.
Diebold, Incorporated
Elan Financial Services
Gremaldo
NCR Financial Solutions
Triton Systems


As always when trading stocks online
in this regard, do your homework and
watch the market carefully.


The fundamentals are pretty clear but
this matter will continue to get a lot of
hype which may drive all related
stocks up or down.


Trading Target Stock after the Data Breach

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