Expert Predictions: What the future holds for mobile marketing
1.
2. Our Panel of Experts
Dave Rigotti
Director of Marketing
3. Today’s Discussion
How has mobile impacted our
digital marketing strategy?
What tools and data are most
relevant to marketers today?
How can we truly measure
omnichannel ROI?
4. 58%
76%
of people consider themselves
addicted to their phones.
of millennials consider themselves
addicted to their phones
5. 36% of people make purchases using their phone
at least a few times a month
52% of millennials make purchases on their phone
at least a few times per month
6.
7. Mobile is not a channel. It’s the new home for
omnichannel marketing.
SEARCH
Mobile search
has overtaken
desktop search
in 2015
EMAIL
65% of emails
are opened on
mobile
devices
DISPLAY
Mobile
spend growing
at 3x vs. desktop
display
SOCIAL
100% of
Facebook’s
revenue growth
is from
mobile
$Billions
Desktop Marketing Spend
Mobile Marketing Spend
Source: eMarketer
23. Want to learn more?
855-980-4867
sales@invoca.com
www.invoca.com/demo
Notes de l'éditeur
Everyone is addicted
Mobile is key to the new customer journey.
Kyle: Consumers are okay that you collect their data so be sure to use it for good.
Mobile is no longer an isolated marketing channel. It’s the way in which consumers interact with our businesses.
From search to social, mobile is making a huge impact in how we as marketers do our jobs.
Mobile search has overtaken desktop this year. Looking at display advertising, spending is growing at 3 times the rate of desktop. 65% of emails are now opened on mobile devices, and social platforms ar seeing the majority of their revenue growth from mobile – in the case of Facebook, it’s 100%
So where does this leave us, when it comes to optimizing for calls, and making sure we have the right tools in place for attribution? That’s what we’re here today to discuss!
Dave – VR
Kyle – Invoca: RTP
Heidi
Zack
Dave
Dave
Zack
Heidi
Zack
Dave
Dave - VR
Kyle – running web optimization split tests specifically for our mobile visitors, to create a better and more customized experience for that traffic segment.