Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
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Dave Snyder - Content Marketing in the Post-Panda World - ionSearch
- 1. ionSearch 2012 Dave Snyder CEO - Steelcast
- 2. Content Marketing in a Post Panda World …
- 5. Me
- 7. Curation Platforms Can Help with ORM and Work Safely as Brand Sounding Boards
- 8. Curation Platforms Can Help with ORM and Work Safely as Brand Sounding Boards
- 9. Let’s Breakdown the Timeline
- 10. February 24, 2011: The Panda is Unleashed
- 11. 12% of search results
- 12. April 11, 2011: Panda 2.0
- 13. The Panda Goes Global in English
- 14. August 12, 2011: Panda Goes Multilingual
- 15. January 10, 2012: Search + Your World
- 16. March 2012: Matt Cutts Gives a Glimpse at LinkPocolypse
- 17. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO - versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect.
- 18. April 3, 2012: March 50 Pack
- 19. Change to Anchor Text Scoring
- 23. What Clues Has G Given Us?
- 24. Google is Looking at Authorship
- 28. Since Anchor Text is Changing, they want to see more natural mixes
- 29. If Google is Watching what Authors Do, Then They Are Watching Who Shares What and How Often
- 31. Panda is All About Content Quality … Google Wants Quality
- 32. Quality Signals Beyond Author Tag
- 33. Links to a Page
- 34. Semantic Relationship of Words on a Page
- 35. Words to Ads on a Page
- 36. Reading Level of Page
- 38. But It Goes Beyond Words…
- 39. … Social Media and Search Both Love Images
- 40. Put Simply… … Content Marketing Today is about Creating highly sharable copy and media with depth
- 41. … And Then Finding it a Home
- 42. Two Huge Opportunities are Open for the Creative
- 43. #1 : Photos and Illustrations
- 48. What You Can Do With a Camera Phone
- 50. You Can Go Viral Just Using PhotoShop
- 56. #2 : Curation is Powerful
- 58. Don’t Drink One Platforms Kool-Aid
- 59. Learn What Each Platform has to Offer and What Content Will Work
- 60. Play within the Rules: Buy Ads!
- 64. Outcomes from These Two Opportunities
- 65. Lots of Link and Traffic Possibilities
- 66. Content and Platforms Optimized for Linking
- 67. Data Integration into Social Ads can Help You Get Deeper Insight into Customers
- 68. Curation Platforms Can Help with ORM and Work Safely as Brand Sounding Boards
- 69. Dave Snyder @davesnyder dsnyder@steelcast.com