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LINK BUILDING
  QUICK & DIRTY
    Razvan Gavrilas
         ionSearch
     Leeds 18th April 2012




                             @cognitiveSEO
WHO AM I ?



Founder @cognitiveSEO
  SEO Tools for Pros




                        @cognitiveSEO
Broken Links
Tip1.1 – Your Site
  •  Find broken links
  •  301 redirect your broken pages to the main page or the best matching page
  Recover Lost Link Juice


Tip 1.2 – Your Competitors
  •  Find broken links
  •  Order the broken links by number of incoming links
  •  Extract Backlinks and sort by Site Type and a PR metric
  •  Make a list of the best sites to outreach (Blogs/etc)
  •  Ask for a link replacement
New Link Juice

Tools
Find Broken Links - Xenu’s Link Sleuth - http://home.snafu.de/tilman/xenulink.html
Backlink Analysis – MajesticSEO / SEOmoz / cognitiveSEO




                                                                                     @cognitiveSEO
Buy Relevant Sites
Tip 2 – Bulk Link Acquisition
  • Search for relevant, not often updated, sites
  • Analyze, Sort and Outreach
  • Buy
  • Redirect 301 the entire bought domain to
  your domain

Link Juice Transfer

Tools
Google Intelligence




                                                    @cognitiveSEO
Citations
Tip 3 - Quicky
  • Advanced Search queries like [intext:"http://domain.com"]
  • Ask for a link!

Tools
Google




                                                                @cognitiveSEO
Controversial PPC ads
Tip 4
  • Be creative with your content
  • Run a Controversial PPC campaign
  • Wait for the links!

Generates a ton of viral content and backlinks.

Tools
Your Brain
Google Adwords




                                                  @cognitiveSEO
THANK YOU
razvan.gavrilas@cognitiveSEO.com

www.cognitiveSEO.com

@cognitiveSEO

facebook.com/cognitiveSEO

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Razvan Gavrilas - cognitiveSEO - ionSearch 2012

  • 1. LINK BUILDING QUICK & DIRTY Razvan Gavrilas ionSearch Leeds 18th April 2012 @cognitiveSEO
  • 2. WHO AM I ? Founder @cognitiveSEO SEO Tools for Pros @cognitiveSEO
  • 3. Broken Links Tip1.1 – Your Site •  Find broken links •  301 redirect your broken pages to the main page or the best matching page Recover Lost Link Juice Tip 1.2 – Your Competitors •  Find broken links •  Order the broken links by number of incoming links •  Extract Backlinks and sort by Site Type and a PR metric •  Make a list of the best sites to outreach (Blogs/etc) •  Ask for a link replacement New Link Juice Tools Find Broken Links - Xenu’s Link Sleuth - http://home.snafu.de/tilman/xenulink.html Backlink Analysis – MajesticSEO / SEOmoz / cognitiveSEO @cognitiveSEO
  • 4. Buy Relevant Sites Tip 2 – Bulk Link Acquisition • Search for relevant, not often updated, sites • Analyze, Sort and Outreach • Buy • Redirect 301 the entire bought domain to your domain Link Juice Transfer Tools Google Intelligence @cognitiveSEO
  • 5. Citations Tip 3 - Quicky • Advanced Search queries like [intext:"http://domain.com"] • Ask for a link! Tools Google @cognitiveSEO
  • 6. Controversial PPC ads Tip 4 • Be creative with your content • Run a Controversial PPC campaign • Wait for the links! Generates a ton of viral content and backlinks. Tools Your Brain Google Adwords @cognitiveSEO