3. hômejames
driven by performance
Outline
ˆ Top Level Process - what’s changed and what hasn’t?
ˆ What got broke? How did we sort it?
ˆ Strategy Pre-Planning
ˆ Content Creation & Distribution
6. hômejames
driven by performance
What got broke? How did we sort it?
ˆ Site distributes and copies content
ˆ Sites writes content for contents sake
ˆ Lots of useless pages – affects crawl rate
Get rid of it now!!
7. hômejames
driven by performance
Strategy Pre-Planning
How much will
How can we
Is anything What do we it cost? How
reach our
stopping us? need to do? long will it
audience?
take?
