This document discusses how authorship and Google+ may impact link building in the future. It suggests that author rank will originate from an author's social graph and influence the strength of the links they publish. Trusted authors will enhance the power of their links more than lesser known authors. The document also recommends focusing on becoming a trusted author and targeting other trusted authors for links.
14. @TomAnthonySEO
(Koala?)
When is the Link Panda
update coming?
15. @TomAnthonySEO
What SEO Techniques Should We Stop Using In 2012?
http://edgyseo.com/seo/seo-tips-2012/
16. @TomAnthonySEO
“We have changed the way in which we evaluate links; in particular, we
are turning off a method of link analysis that we used for
several years.”
- Google Search Blog
http://insidesearch.blogspot.co.uk/2012/02/search-quality-highlights-40-changes.html
17. @TomAnthonySEO
“We don’t normally pre-announce changes but there is something we are working in
the last few months and hope to release it in the next months or few
weeks... ...too many keywords on a page, or exchange way too many links or go well
beyond what you normally expect. We have several engineers on my team working on
this right now.”
- Matt Cutts