1. ionSearch 2012
Tony Wood
Eden Luxury Group

2. Content Strategy
Tony Wood

3. Very Interesting Times Indeed...
March
50 Pack

4. {Great | Excellent |Fantastic |Wonderful
|Terrific| Superb| Amazing| Awesome|
Perfect| Remarkable |Beneficial
|Tremendous }{ content| articles| written
content| information | subject material|
subject matter| articles and other content|
article content| website content |posts|
article} {is |is actually |is definitely |is
certainly| is without a doubt| is undoubtedly
} {no longer |will no longer be} an option
|choice |alternative | solution| method|
preference | decision| opportunity |
substitute| approach| plan}.

6. “Tony, there are too many words on
the page...”

7. WITH HALF A MILLION PLUS SEASONAL
SKU’S, ACROSS 18 SITES, ON
CONTIGUOUS IP’S

8. Product descriptions ARE content

10. Curation – Real time dashboards

11. Engagement Metrics
A DECADES WORTH OF PPC DATA
SEARCH DATA
ANALYTICS (ENGAGEMENT. CONVERSION
ATTRIBUTION)
eCRM ANALYSIS (RETENTION MODELS)
CONVERSION ANALYSIS

14. rel=author
product
rich snippets
GOES WITHOUT SAYING…

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Lane Bryant
One Stop Plus

17. KNOWING WHEN TO SAY “NO!”

19. THANK YOU