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Scottish Public Opinion Monitor
March 2012
1.3.12

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Technical details brand logo
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• This presents the topline results from Scotland
• Results are based on a survey of 1,005 respondents
conducted by telephone
• Fieldwork dates: 27th January – 29th January 2012
• Data are weight by: age, sex and working status using
census data; tenure using SHS 2007-2008 data; and
public-private sector employment using Scottish
Government Quarterly Public Sector Employment series
data
• Where results do not sum to 100%, this may be due to
computer rounding, multiple responses, or the exclusion of
“don‟t know” categories
• Results are based on all respondents (1,005) unless
otherwise stated
© Ipsos MORI Version 1 | Public (DELETE CLASSIFICATION) Version 1 | Internal Use Only Version 1 | Confidential Version 1 | Strictly Confidential

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Two thirds of Scots have heard of devolution max here
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Q: Have you heard of devolution max?
Men
All Women
18-24
Yes 25-34
No 35-54
55+
35%
Yes
Most deprived No
Least deprived
65%
SNP
Labour
Conservatives
Lib Dems
0% 50% 100%
Base: All (1,005). Data collected among 1,005 Scottish adults 18+, 27-29 January 2012
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Majority of Scots think their should be a devolution brand logo
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max question on the ballot paper 4
Q: Which of the following comes closest to your view?
All All who are certain to vote
Referendum
Referendum
should only
should only
Undecided
include Undecided – 3% include question
question on
on independence
4% independence
37%
41%
55%
59%
Referendum should include Referendum should include
question on independence & question on independence &
separate question on „Devo. separate question on „Devo.
Max‟ Max‟
Base: All (1,005); All certain to vote (780). Data collected among 1,005 Scottish adults 18+, 27-29 January 2012
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Majority of Scots support devolution max proposal here
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Q: Do you agree or disagree with a proposal to extend the powers of the Scottish Parliament to include more
laws and duties and control most of taxation, while Scotland remains part of the UK?
All All who are certain to vote
Undecided Undecided
5% Agree 5% Agree
24% 25%
71% 71%
Disagree Disagree
Base: All (1,005); All certain to vote (780). Data collected among 1,005 Scottish adults 18+, 27-29 January 2012
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Almost nine in ten independence supporters also support brand logo
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devolution max, compared to just over half of opponents 6
Q: Do you agree or disagree with a proposal to extend the powers of the Scottish Parliament to include more
laws and duties and control most of taxation, while Scotland remains part of the UK?
Support Oppose
independence independence
Undecided – 2% Undecided
9% Agree 5% Agree
41% 53%
88%
Disagree Disagree
Base: All (1,005); All certain to vote (780). Data collected among 1,005 Scottish adults 18+, 27-29 January 2012
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The vast majority of SNP supporters agree with the proposal for brand logo
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devolution max 7
Q: Do you agree or disagree with a proposal to extend the powers of the Scottish Parliament to include more
laws and duties and control most of taxation, while Scotland remains part of the UK?
100%
80%
60%
Agree
Disagree
40%
Undecided
20%
0%
SNP Labour Conservatives Lib Dems
Base: SNP (334), Labour (190), Conservatives (105), Lib Dems (74). Data collected among 1,005 Scottish adults 18+, 27-29 January 2012
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Thank you
mark.diffley@ipsos.com | 0131 240 3269 1.3.12
@IpsosMORIScot
© Ipsos MORI This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252:2006.