The third monthly wave of the Halifax Housing Market Confidence Tracker in 2015 shows that two thirds of Britons (67%) expect the average UK property price to rise this year, up slightly from 64% who said this in February 2015.

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Ipsos MORI SlideShare summary of findings & trends
09/04/2015
Q1 2015
Q3 2014

2. © Ipsos MORI
House Price Outlook (HPO)
* benchmark given = £192,372 (source: Halifax HPI February 2015)
% mentioning
Q. …Do you think the average property price in the UK will be higher or lower in 12
months time or will it be the same? [respondents given average UK house price*]
2
33
25
6
3
21
Lower by
15% or
more
Lower
by 10%-
15%
Lower
by 5%-
10%
Lower
but less
than 5%
lower
The
same
Higher
but less
than 5%
higher
Higher
by 5%-
10%
Higher
by 10%-
15%
Higher
by 15%
or more
9
Don’t
know
Lower Higher
* * 1
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: 2000 GB adults 16+, 13 March – 01 April 2015

3. © Ipsos MORI
+9
-2
+7
+19
+15 +15
+20
+33
+40
+64 +66 +65 +66
+62
+57
+62
+52
+60
+64
-20
0
20
40
60
80
HPO – balance of % higher minus % lower (+)
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? [respondents given average UK house price sourced from Halifax HPI]
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: 1,000-2,000 British adults 16+
House Price Outlook trend

4. © Ipsos MORI
+9
-2
+7
+19 +15 +15
+20
+33
+40
+64 +66 +65 +66 +62
+57
+62
+52
+60 +64
-28
-32
-48
-14
-32
-9 -6
-19
0
+23
+15
+23
+29
+24
+19 +19
+12 +11
+21
-60
-40
-20
0
20
40
60
80
HPO
EOI
HPO – balance of % higher minus % lower
EOI – balance of % improve minus % get worse
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Q. Do you think the general economic condition of the country will improve, stay the same, or
get worse over the next 12 months? (EOI)
Source: EOI – Ipsos MORI
(measures in advance of HMCT fieldwork)
HPO and EOI trends
Source: HPO – Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: 1,000-2,000 British adults 16+

5. © Ipsos MORI
+9
-2
+7
+19
+15 +15
+20
+33
+40
+64 +66 +65 +66
+62
+57
+62
+52
+60
+64
18
13
10
24
15
11 13
21
30
41
51
56 57 53 51
55
52
56
59
-20
0
20
40
60
80
HPO
Selling
sentiment
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for
people in general to sell a property?
HPO and selling sentiment
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Selling sentiment –
% agree good time
to sell
HPO – + balance
of % higher
minus % lower
Base: 1,000-2,000 British adults 16+

6. © Ipsos MORI
‘Higher’ trends
3%
6%
25%
33%
0
5
10
15
20
25
30
35
40
21%
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
% the same
% < 5% higher
% 5 - 10% higher
% > 15% higher
% 10 - 15% higher
Base: 1,000-2,000 British adults 16+

7. © Ipsos MORI
‘Lower’ trends
0%
1%
2%
21%
0
5
10
15
20
25
30
35
40
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
% the same
% < 5% lower
% 5 - 10% lower
% > 15% lower
% 10 - 15% lower
Base: 1,000-2,000 British adults 16+

8. © Ipsos MORI
-80
-60
-40
-20
0
20
40
60
80
Net (±)
Net good time sell
Net good time buy
-43
-63
+18+17
Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for
people in general to buy/sell a property?
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
-64
+15
-38
+24
-55
+23
-62
+27
Base: 1,000-2,000 British adults 16+
Apr
2011
Oct
2011
Jan
2012
Mar
2012
June
2012
Oct
2012
Dec
2012
+20
-58
+25
-42
Mar
2013
+27
-26
June
2013
Sept
2013
+12
+35
-6
Dec
2013
Buying and selling sentiment
Mar
2014
+24
+25
+34
+25
+5
Jul
2014
+11
+19
Sept
2014
+26
+24
+14
+25
Nov
2014
Dec
2014
+27
+21
Jan
2015
+35
+27
Feb
2015
Mar
2015
+21
+33

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Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to buy/sell a property?
Good time buy/
good time sell
12% 17%
41%
14%
Buying/selling sentiment combined
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: 2,000 GB adults 16+, 13 March – 01 April 2015
Good time buy/
bad time sell
Bad time buy/
good time sell
Bad time buy/
bad time sell
-2 -5 +5 +2
+ change vs Feb 2015

10. © Ipsos MORI
63%
higher
Regional dimension: house prices
Q. Do you think the average property price in the UK will be higher or lower in 12
months time or will it be the same?
Source: Ipsos MORI for Halifax
67%
higher
GB London
South
England
73%
higher
North
England
74%
higher
Base: 2,000 GB adults 13 March- 01 April 2015, including 314 in London, 268 South England (SE, SW), 594 North England (NW, NE,
Y&H) and 331 in the Midlands.
58%
higher
Midlands
5%
lower
4%
lower
3%
lower
4%
lower
1%
lower

11. © Ipsos MORI
57%
bad time
Regional buying sentiment
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to buy a property?
Source: Ipsos MORI for Halifax
GB London
South
England
North
England Midlands
28%
bad time
53%
good time
48%
good time
29%
bad time24%
bad time
32%
bad time
Base: 2,000 GB adults 13 March- 01 April 2015, including 314 in London, 268 South England (SE, SW), 594 North England (NW, NE,
Y&H) and 331 in the Midlands.
61%
good time
57%
good time
31%
good time

12. © Ipsos MORI
69%
good time
Regional selling sentiment
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to sell a property?
Source: Ipsos MORI for Halifax
26%
bad time
GB London
South
England
North
England
Midlands
59%
good time
49%
good time
19%
bad time
32%
bad time
Base: 2,000 GB adults 13 March- 01 April 2015, including 314 in London, 268 South England (SE, SW), 594 North England (NW, NE,
Y&H) and 331 in the Midlands.
62%
good time
50%
good time
25%
bad time
26%
bad time

13. © Ipsos MORI
61%
44%
37%
34%
19%
12%
12%
10%
9%
3%
2%
1%
Raise deposit
Job security
Household finances
Rising property prices
Availability of mortgages
Concerns - interest rate rises
Fees and costs of buying a house
Shortage of the right type of property
Shortage of property for sale
Falling property prices
Level of stamp duty / taxation
Don't know
Q. Now thinking about the current situation, which 2 or 3 of these, if any, do you
think are the main barriers to people in general being able to buy a property?
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Barriers to buying
Change + vs Dec 2014
0
-6
+1
-1
-5
-1
+3
+2
+1
-2
+5
-1
Base: 2,000 GB adults 16+, 13 March – April 2015

14. © Ipsos MORI
0
10
20
30
40
50
60
70
% job security % finances % rises in interest rates % rising property prices
% raise enough deposit % mortages % shortage want to live % shortage want to buy
% falling property prices % fees and costs % stamp duty/taxation
10%
Q5. Now thinking about the current situation, which 2 or 3 of these, if any, do you think
are the main barriers to people in general being able to buy a property?
Barriers to buying – trend data
61%
44%
37%
34%
19%
12%
9%
2%
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: c.2,000 British adults 16+
3%

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09/04/2015© Ipsos MORI
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