Why Games? Inmotion and Oray Studios

Why Games?
presented by Iqbal Aribaskara
twitter: @iqbalbaskara

Chris Crawford Game Designer:

fun + interactive
play thing
no goals / objective

have goals / objective

toy

challenge
no other people / agents

there are other people / agents

puzzle

conflict
may not interfere or interact with
other participants

may interact and interfere with other
participants

competition

GAME

http://oraystudios.com http://inmotion.web.id | twitter: @oraystudios @inmotionlabs

goals /
objectives

GAME

FUN

interference
from
one another

interactive

other people /
agents


"the voluntary attempt to overcome
unnecessary obstacles".
Bernard Suits author, The Grasshopper: Games, Life and Utopia


playing state of mind
the lusory attitude


experiment with two group of mice
• One group is deprived of playful behavior.
• Both groups placed in a test area with a collar doused with scent of cats.
• Both groups hides to safety.
•
examine its surroundings.
• The other group stayed in hiding and died out.


"To play a game is to attempt to achieve a specific state of affairs
[prelusory goal], using only means permitted by rules [lusory
means], where the rules prohibit use of more efficient in favour of
less efficient means [constitutive rules], and where the rules are
accepted just because they make possible such activity [lusory
attitude]
Bernard Suits author, The Grasshopper: Games, Life and Utopia


art?!
time
waster

media

GAME?
design
entertainment
escapism

GAME
as media

• Act as archives that reflects
the conditions of society.
• Is used to transfer
information and/or ideas.
• Can sway or form opinions
/ behaviors.
• Is an instrument.


Act as archives that reflects the conditions
of society.

GAME
as media

MoMA (Museum of Modern Art) acquired 14
video games in 2012.

Is used to transfer information and/or ideas

GAME

One of the first media used to
spread the news about the
Benghazi bombing in 2012. One
of the player (Sean Smith a.k.a
Vile Rat ) is a real life diplomat
killed in the bombing.

as media

Jonathan Blow created Braid to
communicate with the players by trying
to put his deepest flaw and vulnerability
into it.

Is used to transfer information and/or ideas

GAME
as media

Free download:
http://angkotgame.com


Can sway or form opinions / behaviors

GAME

40 million active users per
month 8 million per day (per
January 2013), some of them
dedicate hours per day to the
game.

as media
MMO games force people to
work together to reach their
know each other otherwise.


about Charles Whitman, The Texas Tower Murderer

GAME
as media

of play, and a progressive
suppression of developmentally normal
play lead him to be more vulnerable to the
tragedy that he
Dr. Stuart Brown
founder, National Institute Of Play


video games have a number of
ingredients that are really powerful for

GAME
as media

Prof. Daphne Bavelier
Université de Genève
she and her labs currently investigating how new media, such as video games, can
be leveraged to foster learning and brain plasticity.


Is an instrument

GAME
as media

altruistic use

Is an instrument

GAME
as media

militaristic use

Is an instrument

GAME
as media

commercial use

Is an instrument

GAME
as media

educational use

Is an instrument

GAME
as media

therapeutic and medical use

9 of the top 10 grossing
apps are games

distribution channels
availability

for both Android and iOS

Direct to international users:
Steam, app store, Google Play

55 mils internet users in
Indonesia***

US$ 112 b.

48% of which accessing from mobile
phones + 13% from handheld
multimedia devices

Estimated game-related global
spending by 2015

major players are
opening in indonesia

IDR 3 billion / mo.

Gameloft, Square Enix has offices in Indonesia,
several other Japanese based companies like Taito
started scouting in 2012

voucher sales in Indonesia


challenges
perception of gaming as a useless time wasting activity
(or worse, having a negative impact towards people)
which is not, as this presentation discussed earlier

lack of enforcement on intellectual property laws
making conventional trade practices not feasible

practical payment method is very limited
digital spending is relatively low as a result


Oray Studios

inmotion

http://oraystudios.com
@oraystudios

http://inmotion.web.id
@inmotionlabs

5
number of
team
members

years

of operation
(Oray Studios, 2 years inmotion)

24

around

5

Minigames / mo.
production capacity

clients from
based in

10+

Indonesia

different

Bandung

countries

..and from

Including: USA, UK, France,
Germany, Hong Kong,
Singapore, Thailand,
Switzerland, The Netherlands,
and of course Indonesia

15+

local and international brands

ORAY STUDIOS
Founded in February 2008 by Iqbal Aribaskara and
Gifny Richata.
Provides illustration and graphical design services.

We are a guild of artists with experience in handling
international projects. We provide these services:
Illustration, Concept art (for books, movies, games, etc.),
Interface design, Comic (sequential) art, multimedia
and website design.

http://oraystudios.com | twitter: @oraystudios

NOTABLE CLIENTS
• ISO international - licensee for several very well known brands like Spongebob
Squarepants, Dora The Explorer, various Disney brands, MTV, etc.
Projects: creating merchandise ideas and designs.
• ecoATM - a startup in the US providing easy to access recycling solution for the
masses in the form of an ATM machine where people can put in the gadgets they
want to recycle and get money in return.
Projects: creating visual identity for the brand, including website design, animations,
interfaces.
• Gamer Grub - a snack producer in the US, targeted to gamers.
Projects: creating visual identity for the brand, including packaging, store display,
website, posters.
• Various brands (Vaseline, Kraft, Guinness, Wall's, Acer).
Projects: visual assets (sprites, interfaces) for games.

•Maurice Malone USA Well known fashion designer from NY, USA. Projects:
Illustrations for street/casual clothing prints.
• Webs.com One of the world's largest do-it-yourself website-creation provider.
Projects: Creating cartoon avatars of employees and customers.
• Weda Bay Nickel Cobalt and Nickel Mining Company. Projects: Creating character
illustrations for project campaigns.


SERVICES

Illustration for t-shirts

Graphic Design for packagings

SERVICES

Product Design

Character Design

SERVICES

Visual Assets and UIs

inmotion
Founded in 2011 by Antorio Bergasdito and Iqbal
Aribaskara.
A digital creative company that concentrates on
building games and apps that help brands strategically
communicate their messages better.
We believe games are works of art as well as effective
mediums on which we can communicate with the
players in ways not possible on other mediums.
We build for desktop PCs as well as mobile gadgets. We
are platform agnostics, we will use any platform (or any
combination of them) best for a particular project.

http://inmotion.web.id | twitter: @inmotionlabs

NOTABLE CLIENTS
We have handled several projects from various brands
such as:
• Vaseline and Vaseline Men Beauty products for
women and men
• Acer Computer and electronic device manufacturer
• Kraft Cheese manufacturer
• Magnum Ice cream
•
Ice Cream
• Djarum Cigarette

http://inmotion.web.id | twitter: @inmotionlabs

Intellectual properties

Hutan Pakar
Adventure Game
(with muffin graphics and pixel effkt )
available on Google Play

Angkot: The Game
( http://angkotgame.com )
around 65.000 registered users


programmer, 3D artist,
designer or illustrator who is passionate
about games and happy to work in teams
we want to meet you.
send in your CV AND portfolio (important!) to:

info@oraystudios.com or info@inmotion.web.id

Thank you,
http://oraystudios.com http://inmotion.web.id
twitter: @oraystudios @inmotionlabs

Why Games? Inmotion and Oray Studios

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