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PROJECT TOPIC     Advertising  &  Account Planning     PREPARE BY Chetan -8 Ishita Saraiya -10 Saurin Tana -14
ADVERTISING ,[object Object],[object Object]
WHY ADVERTISING ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Account   Planner ,[object Object],[object Object],[object Object]
Advertising Agency Organization ,[object Object],[object Object],Creative Services Account Management Media Services Research Services
WHAT IS ACCOUNT PLANNING? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Agency Organization ,[object Object],[object Object],[object Object],Creative Services Account Management Media Services Research Services
[object Object],[object Object],[object Object],[object Object],[object Object]
Major Types Of Advertising Media Alternative Media Newspapers Magazines Radio Television Outdoor Media Internet Alternative Media Ads in  Movies and Videos Interactive Kiosks Computer  Screen Savers Video Shopping Carts Fax Machines CD-ROMs Advertainments
ADVERTISING AGENCY ORGANIZATION ,[object Object],[object Object],Creative Services Account Management Media Services Research Services
[object Object],[object Object],[object Object],[object Object]
Advertising Agency Organization ,[object Object],[object Object],Creative Services Account Management Media Services Research Services
 
 
Client Brief ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Brief ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
CONCLUSION ,[object Object],[object Object],[object Object]

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Account Planning345

  • 1. PROJECT TOPIC Advertising & Account Planning PREPARE BY Chetan -8 Ishita Saraiya -10 Saurin Tana -14
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  • 9. Major Types Of Advertising Media Alternative Media Newspapers Magazines Radio Television Outdoor Media Internet Alternative Media Ads in Movies and Videos Interactive Kiosks Computer Screen Savers Video Shopping Carts Fax Machines CD-ROMs Advertainments
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