Augmented Reality

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IvanVukovic

Santé & Médecine Business

Find where you parked your car, how far away your house is, or how to get to a point where you plan to meet someone.,[object Object]

The second iPhone application to utilize augmented reality after Metro Paris

Presents information about restaurants/commercial locations,[object Object]

Has over 230 layers, only 26 of which are aimed at tourists.,[object Object]

Because of some of the challenges on mobile, it has allowed advertisers to keep messages fairly simple, with a single frame, and that tends to resonate well with the audience. In fact, mobile advertising is 3X-to-5X more effective compared to online advertising. Bruce Braun, CEO of Agent-M, moderated the “Measuring Mobile—Exploring the Metrics” panel at ad:tech New York

What are businesses doing with this? Examples: Nike ‘T90’ football boot launch in Hong Kong, Q3 2008, McCann Erickson Hong Kong and The Hyperfactory. Fanta‘Play’ tennis game in Europe, Q1 2009, Ogilvy UK and The Hyperfactory. The Ford Ka launch in Europe, Q1 2009, Wunderman. WWF China, Q2 2009, BBH China and Qdero.

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Augmented Reality

1. Augmented Reality Ivan Vukovic 11/23/09 COM 495

2. What is AR?

3. How does it work?

6. Geo-tagging the world

8. The second iPhone application to utilize augmented reality after Metro Paris

10.

11.

12. Because of some of the challenges on mobile, it has allowed advertisers to keep messages fairly simple, with a single frame, and that tends to resonate well with the audience. In fact, mobile advertising is 3X-to-5X more effective compared to online advertising. Bruce Braun, CEO of Agent-M, moderated the “Measuring Mobile—Exploring the Metrics” panel at ad:tech New York

13. What are businesses doing with this? Examples: Nike ‘T90’ football boot launch in Hong Kong, Q3 2008, McCann Erickson Hong Kong and The Hyperfactory. Fanta‘Play’ tennis game in Europe, Q1 2009, Ogilvy UK and The Hyperfactory. The Ford Ka launch in Europe, Q1 2009, Wunderman. WWF China, Q2 2009, BBH China and Qdero.

14. Bringing objects to life

15. Discussion Questions 1. When it comes to searching for restauraunts/places to go, do you prefer traditional third-person search perspectives (i.e. Google Maps, UrbanSpoon) or AR? 2. How practical/worthwhile is it for businesses to start putting physical markets on products/places? 3. Would you pay for a universal marker readers that can scan all brands of AR markers?

Augmented Reality

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