22. “Social media is the shift from a
broadcast mechanism, one-to-many, to
a many-to-many model, rooted in
conversations between authors, people
and peers.”
Brian Solis, Altimeter Group
27. “In order to see true business results,
the social brand initiatives and social
business planning need to be aligned.
This requires a shift in thinking
because aligning external and internal
initiatives is not quite the norm for
business today.”
Michael Brito, Edelman Digital
38. “Social media at its core is about
making whatever is you are doing
as shareable and findable as
possible. That is what makes it
social.”
Mitch Joel, Twist Image
49. “The challenge is not how to get ’the
Company’ involved in social media,
but one-at-the-time how can you get
the people who are eager to do it to
engage.”
David Meerman Scott, Freshspot
Marketing LLC