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Masterfoods transforms Sheba, Cesar into luxury pet brands

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Ivanyi
Ivanyi

Masterfoods is transforming their Sheba and Cesar pet food brands into luxury brands. Famous photographer Mario Testino was hired to help with the rebranding effort. The document provides no other details on Masterfoods' plans to position Sheba and Cesar as luxury pet food brands.

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Masterfoods transforms Sheba and Cesar into luxury pet brands. Photographer : Mario Testino.
Masterfoods transforms Sheba, Cesar into luxury pet brands

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Masterfoods transforms Sheba, Cesar into luxury pet brands