On page optimization techniques.

1. ON PAGE OPTIMIZATION www.iwebtra.com

2. Getting a good ranking in a search engine hasn’t been the easiest thing for many. Search engines are getting more smarter & intelligent every day, so now it takes more than just good content to top your competitors. On page optimization is one of the very first step of SEO which every webmaster should look into. If you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors. Some of the on page optimization techniques are; ON PAGE OPTIMIZATION

3. A site’s title tag is the most important website optimization element. A title tag should be short but descriptive enough for your visitors to identify you and your business. Title tag is the first thing that is shown & indexed by the search engines. So naturally it is given a very high importance – out of thousands results that a searcher sees, your site’s title has to be appealing enough for him to want to find out more information. On the other hand, your title has to be appealing enough to the search engine in order to rank you above thousands of other similar websites like yours. Title Optimization

4. These are lines of HTML code embedded into web pages that are used by search engines to share information about your web sites. A site’s Meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in. This small piece of text can be considered as a selling snippet, if a searcher finds it appealing he is likely to click and go inside your page to find out more information. But if your Meta Description is too generic and isn’t written too well then there is a good chance that your site will simply be ignored. Meta tag optimization

5. It is necessary for you to highlight certain parts of your website that you want your readers to look at. There are several tags in html which allows you to do so. For instance – the header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc. The text inside your header tags (e.g. [h1]) is given very high importance by the search engine. Usually you can use them to define the page/post titles or the important sections of your website. HTML Tags

6. Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords & your content. Keyword Optimization & Synonyms

7. It is important to optimize your internal and external outbound links for search engines as well as to give your visitors a better navigation. Link Optimization

8. If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning. Image Optimization

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