1. 此资料仅供学习使用，版权归属原作者或公司
任何人不得用于商业用途，由此引起的法律责任自负

2. Alipay app for ios
iOS
- UED

3. project brief:

4. Process:

5. competitive comparison

6. competitive comparison
01 paypal

8. 02

9. 02

10. 02

11. 02

12. 02

13. 03

14. 04

15. icon testing
05 card sorting
test low-fidelity icon to distill the identified visual elements

16. 06

17. current problems

18. current problems
01

19. understand user
secondary research|primary research|card sorting

20. secondary research
01

21. 02 primary research
interview + think aloud

22. primary research--
02 insights
2 3

23. card sorting--profile
03 profile, sort, analysis, label, verify

24. card sorting--sort
03 profile, sort, analysis, label, verify

25. card sorting--analysis
03 profile, sort, analysis, label, verify

26. card sorting--label
03 profile, sort, analysis, label, verify

27. card sorting--label
03 profile, sort, analysis, label, verify

28. card sorting--verify
03 profile, sort, analysis, label, verify

29. card sorting--verify
03 profile, sort, analysis, label, verify

30. concept design
SLIP|go to deep|innovation for experience|details

31. integrate+prioritize
01 sort, label, integrate, prioritize

32. integrate+prioritize
01 sort, label, integrate, prioritize

33. 01 Evaluation rules of IA
•
•
•
•

34. go to deep--notification
02 analysis the key features and weigh the cons & pros
pc

35. go to deep--notification
02 analysis the key features and weigh the cons & pros

36. 02 go to deep--
solution

37. go to deep--
02 analysis each key features and weigh the cons & pros

38. go to deep--
02 analysis each key features and weigh the cons & pros

39. Evaluation rules of
03 task flow
•
…
•

•

•

•

•

•

•

•


40. implement
high-fidelity

41. 01

42. 01
@

43. 02 ui guideline

44. 02 ui guideline

45. 03 the rule of text

46. Evaluation rules of
04 control
•
•

•

•

•

•


47. 05 Evaluation rules of text
•
•

•

•

•

•


48. sth we leaned
1 workshop
2 UED
3
4

49. the bottleneck
1. ,
2. 1-2 ,
, ,
Persona pro le

50. next step
1
2 Persona pro le
3 new needs ——Scenario-Based Design
4 Simplicity , task ow
5
6

52. Ued
baxiulin@alipay.com
ying.liuying@alipay.com ( )
@