28. Mandel JCC
Fitness Membership
November 6th - January 22, $2,500
137 phone calls, 385 online leads
$5 per lead
Jewish Community Center of Greater Orlando
Preschool & Camp
Decreased average lead from $260 to $59
$20,000 PPC = $200,000 extra revenue
Creating Successful Campaigns
30. 67% of JCC members own smartphones (JCC
Benchmarking 2012)
47% of smartphone users search for local
business info (JPMorgan)
Some JCC websites see 25% of their traffic from
mobile devices w/ bounce rates of over 70%
Why Mobile?
31. Unforgiving
46% of users who had a poor experience with your
website on their mobile device are unlikely ever to
return to website
Ready for Action
70% of all mobile searches result in action within
one hour
Mobile Users
34. What are mobile users looking for?
- Phone number, hours, directions, whats
happening today.
What do our web analytics show us mobile users
want?
Mobile Website Considerations
37. Essential JCC Information
Staff Directory
Schedules
News
Feedback
Facebook & Twitter
Eventbrite Integration
Custom Lists
Photo Albums
Maps
& More
JCCs of North America App Features
38. How do you currently publish schedule on web?
Do you have mobile users in your community?
Have you created a mobile website?
Human resources to care for and grow app?
Mobile App Considerations
