1. Mobile Entertainment
• High awareness levels of mobile
entertainment platforms with 4 in 5
aware of multiple paid for platforms
• 75% of non-users would consider
using mobile entertainment platforms
on the move
• Around 1 in 4 commuters have been
motivated to upgrade or switch as a
result of mobile content
• Content is a stronger influence than
cost for commuters when choosing
provider
• Almost 9 in 10 commuters see a need
for mobile entertainment
• Key reasons include making
programming more accessible –
allowing them to view content they
would previously have missed
• 1 in 10 actually prefer content on the
move to watching at home