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World Cup 2014
Over 1/3
Haven’t yet but intend on
downloading one
47% plan to watch the World Cup
Over half will watch games at the pub
16%
Will watch on the move via
smartphone or tablet
47%
Will watch with friends
15%
Have already downloaded a World
Cup 2014 app
Over 1 in 5 are more likely to buy a
new football kit during the World
Cup 2014
100%
Say they will spend more money
during the World Cup

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World cup one pagers

  • 1. World Cup 2014 Over 1/3 Haven’t yet but intend on downloading one 47% plan to watch the World Cup Over half will watch games at the pub 16% Will watch on the move via smartphone or tablet 47% Will watch with friends 15% Have already downloaded a World Cup 2014 app Over 1 in 5 are more likely to buy a new football kit during the World Cup 2014 100% Say they will spend more money during the World Cup