1. Your Personal & Business
Brands

3. The Aims for tonight
• Present an overview of LinkedIn
• Build your profile & Personal branding
• Optimise your profile
• Adding your Company
• Build your network
• Marketing your business
• Collaborate, Befriend and Follow

4. Overview
• LinkedIn has 135,000,000 users – one new member every 7 seconds!
•Over 8 million members in UK
•Its primary audiences are businesses and management professionals – You & US
•This and Twitter are seen as the two greatest on-line business tools
• LinkedIn is FREE to join BUT You will probably need to upgrade
• LinkedIn collects data from you so it’s important to be aware of their Privacy Policy

5. Present the new You..
• What’s your destination? – Set Goals
• Leverage your points of difference? -
Individuality
• Develop you narrative – Publish in Summary
• Reintroduce yourself – Promote your values
• Prove your worth – Get recommendations
http://www.dorieclark.com

6. “You complete me… (Jerry Maguire)”
To be 100 % you need:
• A photo (not obligatory but well worth it!) and
include your full name
• A professional headline – max 120 characters
• Current Position – Explain your current role –
Name companies to enable effective searches
• Past Positions – You can upload your CV
• Education – Include University & Schools
• RECOMMENDATIONS - 3 at least

7. Some Good Advice…
“Don’t say anything online that you wouldn’t
want plastered on a billboard with your face
on it.” – Erin Bury, Sprouter community
manager

8. A LinkedIn Profile
Professional Headline
Vital to
build a
Credible
impression
“One Degree of
Separation”
Education – people do search by
schools
Clicking here takes you to…

10. To Add a Company – Go to..
Click
Here

11. Build your company profile
Admin Tools and select
edit

12. Optimise

13. Start connecting
• Be bold but selective
• Grow your connections organically
• Use as a follow-up to face to face
• Import your email accounts
• Forge partnerships

14. Marketing your business
• Expanded Reach – Create a company page
that stands out
• Multiple Product or Service Awareness –
Company pages allow you to showcase
services
• Company pages can show recommendations
• Products and Services – promote your valued
proposition

15. And the key to this…
"Engaging in an authentic, meaningful
conversation with consumers will be the key
to marketing success and growth, even if that
means acknowledging negative feedback;
transparency is paramount.” – Ron Blake,
president and CEO of Rewards Network

16. Growing your business
Finding suitable Partners
Linked allows you to use the search facilities
to identify possible partners who offer you the
synergies you desire.
• Search companies by product /service
• Identify employees you have a connection to
• Reach out with a personal message

17. Conclusion
• LinkedIn still remains the major business social
media forum
• Set aside 10 minutes a 10 to engage
• Regular updates and modified profiles keeps
you active
• Does anyone know anything about Twitter?