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Jack Dhuwalia
             MS, MBA, DTM

President, JD Consulting
Topic




2
© JD Consulting, 2009   3
4
Presentation of Ideas
     • My background
     • Flow-chart
     • From my experience
       – Note areas creating conflicts
       – Set-ups
       – How to prevent
     • Take-aways




5
Background
     •   Technical education
     •   Consumer foods
     •   Medical devices since „79
     •   Problem solving - RA/QA, systems, design and
         manufacturing




6
TYPICAL NEW PRODUCT INTRODUCTION
 PROJECT                DESIGN &           PROTOTYPE
  START                                                  DESIGN
                        DEVELOP-             BUILD &
                                                         FREEZE
                          MENT                TEST
                                       S

VERIFICATION               PILOT            CLINICAL
                                                         SCALE UP
& VALIDATION            PRODUCTION           TEST



 TRANSFER               INITIAL LOTS
                                              FULL      INVENTORY
    TO                   PROCESS V
                                           PRODUCTION      BUILD
PRODUCTION               & DESIGN V

                                       A
 MARKETING
                                              FULL       PROJECT
  SALES &               MARKETING
                                            MARKET      COMPLETION
 LOGISTICS                TESTS
                                            RELEASE
   READY


© JD Consulting, 2009                                                7
Areas Creating Conflict
     • Usually starts before it really starts
        –   Company culture
        –   Reward/bonus system (often significant)
        –   PMOs for the directors/VPs
        –   Market/time pressures
        –   Resources inadequate – more with less
     • Leader is now assigned – let‟s move on




8
Team Leader
     • Usually a good engineer/performer
     • Often lacks experience in leading multi-functional
       teams
     • Often doesn‟t have clinical experience to really
       understand how the product is used
     • Often doesn‟t have access to top management
       when problems develop




9
Project Plan
      •   Often missing
      •   Doesn‟t look at the whole picture
      •   Tends to get bogged down in details too early
      •   Interfaces often missed
      •   Plan not really reviewed, updated
      •   Plan considered merely an “activity” to satisfy
          Design Control Requirements




10
Design Input
      • Probably the second most problem area
      • Not enough understanding of the market needs or
        user needs
      • Typically projects are R&D driven – works fine
        until it meets market
      • Too much detail - thinks in terms of “inside the
        walls” and misses the “market-needs”
      • Not really used as a live document




11
Prototype Build & Test
      • The best opportunity for real R&D (my opinion)
      • Often rushed into design freeze
      • This is where “maturity” and “integrity” meets
        “reality”
      • Prefer to see QE involvement at this stage even if
        no test protocols are required – relationships




12
Design Freeze
      • Good place to be, often premature
      • It will come back to haunt you – corollary of
        Murphy‟s Law




13
Design Verification
      • Goes through routine verification tests
      • Problems usually ignored – hoping they‟ll go away
        – they seldom do!
      • Tendency is to pass “questionable” test results

              FACT:
              It costs less to fix it now than later.
                                          —Jack Dhuwalia




14
Design Validation
      • Not really “official” since the product doesn‟t
        simulate real production
      • I suggest performing some degree of validation
        testing as a “sanity check” of the design (I
        suppose I‟m getting into prevention, huh?)




15
Pilot Build
      • First “taste” of manufacturing
      • Usually built by R&D technicians (prefer trained
        manufacturing technicians)
      • Usually for developing test batches for data
        collection resulting in submissions and or clinical
        trials
      • Relationships – between R&D and manufacturing




16
Scale-up
      • Third most significant area of concern
      • Depends upon who is in-charge at this stage and
        the experience level
      • Often manufacturing is not really interested until
        they perceive that the product is “real” (most
        products don‟t make it to manufacturing) –
        companies often don‟t wait for clinical trials to be
        complete




17
Production Transfer
      • Documentation is usually lacking – rush may
        cause incompleteness or inaccuracies
      • Labeling and artwork fall behind
      • Project leadership must transfer smoothly or
        problems arise




18
Process and Design Validation
      • Pressure mounts – confusion starts
      • Process validations might be performed by people
        unfamiliar with processes and equipment – big
        problem, mistakes
      • Opportunity for a thorough design validation often
        missed. DV must look at user needs and
        intended use and often it gets lost in translation.
        Fourth significant concern.




19
Take-away
      • Design Input is a live document – use it!
      • Really understand market, user and regulatory
        requirements
      • Prototype build & testing is the best R&D
      • Fix problems before scale-up
      • Perform an in-depth design validation




20
Market Release
      • Of all design reviews, I believe that this is the
        most significant since the company has one more
        chance to take a look.
      • Having said that, it is usually too late to stop the
        train.
      • Keep your fingers crossed.
      • Hope that you won‟t have to say “I‟m sorry!”




21
Other information
      • Contact Jack Dhuwalia
         – Email: jdhuwalia@jdconsultingsite.com
         – Phone: 949-854-4534
         – www.jdconsultingsite.com
      • FDA
         – www.fda.gov/cber biologics
         – www.fda.gov/cder drugs
         – www.fda.gov/cdrh devices
      • OCRA website - www.ocra-dg.org




22
© JD Consulting, 2009   23

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FDA OCRA Product Safety 09

  • 1. Jack Dhuwalia MS, MBA, DTM President, JD Consulting
  • 4. 4
  • 5. Presentation of Ideas • My background • Flow-chart • From my experience – Note areas creating conflicts – Set-ups – How to prevent • Take-aways 5
  • 6. Background • Technical education • Consumer foods • Medical devices since „79 • Problem solving - RA/QA, systems, design and manufacturing 6
  • 7. TYPICAL NEW PRODUCT INTRODUCTION PROJECT DESIGN & PROTOTYPE START DESIGN DEVELOP- BUILD & FREEZE MENT TEST S VERIFICATION PILOT CLINICAL SCALE UP & VALIDATION PRODUCTION TEST TRANSFER INITIAL LOTS FULL INVENTORY TO PROCESS V PRODUCTION BUILD PRODUCTION & DESIGN V A MARKETING FULL PROJECT SALES & MARKETING MARKET COMPLETION LOGISTICS TESTS RELEASE READY © JD Consulting, 2009 7
  • 8. Areas Creating Conflict • Usually starts before it really starts – Company culture – Reward/bonus system (often significant) – PMOs for the directors/VPs – Market/time pressures – Resources inadequate – more with less • Leader is now assigned – let‟s move on 8
  • 9. Team Leader • Usually a good engineer/performer • Often lacks experience in leading multi-functional teams • Often doesn‟t have clinical experience to really understand how the product is used • Often doesn‟t have access to top management when problems develop 9
  • 10. Project Plan • Often missing • Doesn‟t look at the whole picture • Tends to get bogged down in details too early • Interfaces often missed • Plan not really reviewed, updated • Plan considered merely an “activity” to satisfy Design Control Requirements 10
  • 11. Design Input • Probably the second most problem area • Not enough understanding of the market needs or user needs • Typically projects are R&D driven – works fine until it meets market • Too much detail - thinks in terms of “inside the walls” and misses the “market-needs” • Not really used as a live document 11
  • 12. Prototype Build & Test • The best opportunity for real R&D (my opinion) • Often rushed into design freeze • This is where “maturity” and “integrity” meets “reality” • Prefer to see QE involvement at this stage even if no test protocols are required – relationships 12
  • 13. Design Freeze • Good place to be, often premature • It will come back to haunt you – corollary of Murphy‟s Law 13
  • 14. Design Verification • Goes through routine verification tests • Problems usually ignored – hoping they‟ll go away – they seldom do! • Tendency is to pass “questionable” test results FACT: It costs less to fix it now than later. —Jack Dhuwalia 14
  • 15. Design Validation • Not really “official” since the product doesn‟t simulate real production • I suggest performing some degree of validation testing as a “sanity check” of the design (I suppose I‟m getting into prevention, huh?) 15
  • 16. Pilot Build • First “taste” of manufacturing • Usually built by R&D technicians (prefer trained manufacturing technicians) • Usually for developing test batches for data collection resulting in submissions and or clinical trials • Relationships – between R&D and manufacturing 16
  • 17. Scale-up • Third most significant area of concern • Depends upon who is in-charge at this stage and the experience level • Often manufacturing is not really interested until they perceive that the product is “real” (most products don‟t make it to manufacturing) – companies often don‟t wait for clinical trials to be complete 17
  • 18. Production Transfer • Documentation is usually lacking – rush may cause incompleteness or inaccuracies • Labeling and artwork fall behind • Project leadership must transfer smoothly or problems arise 18
  • 19. Process and Design Validation • Pressure mounts – confusion starts • Process validations might be performed by people unfamiliar with processes and equipment – big problem, mistakes • Opportunity for a thorough design validation often missed. DV must look at user needs and intended use and often it gets lost in translation. Fourth significant concern. 19
  • 20. Take-away • Design Input is a live document – use it! • Really understand market, user and regulatory requirements • Prototype build & testing is the best R&D • Fix problems before scale-up • Perform an in-depth design validation 20
  • 21. Market Release • Of all design reviews, I believe that this is the most significant since the company has one more chance to take a look. • Having said that, it is usually too late to stop the train. • Keep your fingers crossed. • Hope that you won‟t have to say “I‟m sorry!” 21
  • 22. Other information • Contact Jack Dhuwalia – Email: jdhuwalia@jdconsultingsite.com – Phone: 949-854-4534 – www.jdconsultingsite.com • FDA – www.fda.gov/cber biologics – www.fda.gov/cder drugs – www.fda.gov/cdrh devices • OCRA website - www.ocra-dg.org 22
  • 23. © JD Consulting, 2009 23