SlideShare une entreprise Scribd logo
1  sur  10
Télécharger pour lire hors ligne
Página 1

Kolbi
Multimedia Postbuy
Set-Oct 2011

Top            Medios          Cobertura % Frecuencia   Grx's     Afinidad      Cobertura # C. Acumulado      CPP     CPM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22                                                            23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39 40+
  1 Total                                98       67      6,553          100           1,751   610,652,586    93,185   5,236 98 98 98 98 98 97 97 97 97 96 96 96 95 95 94 94 93 93 92 91 91 90                                                89   88   87   87   86   85   84   83   82   81   80   79   78   77   76   75    74 73
  2 Períodicos Diarios                   79       14      1,134          104           1,401   211,193,765 186,228 10,464 79 75 71 66 62 58 54 50 47 44 41 37 34 32 29 27 25 23 21 20 19 18                                                   17   16   15   14   13   12   11   10    9    8    7    6    6    5    4    4     4  3
  3    Al Dia                            26         5       119          106             456    11,313,000    95,415   5,362 26 21 17 13 11 9 7 6 4 3 1 0 0 0 0 0 0 0 0 0 0 0                                                                  0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
  4    Diario Extra                      37       11        402          108             661    45,437,500 112,932     6,346 37 36 34 31 28 26 24 22 21 19 18 16 15 13 11 10 9 8 7 5 4 3                                                       2    1    1    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
  5    La Nación                         29       16        465          106             520   124,297,500 267,452 15,028 29 29 29 29 28 27 26 24 22 19 17 15 13 12 11 10 10 9 9 9 8 8                                                         8    8    8    7    7    7    6    5    5    4    3    2    1    1    0    0     0  0
  6    La Prensa Libre                    1         1         1          115              15        62,500    74,414   4,181 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                                                       0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
  7    La República                       2         0                    115              27    19,961,265 5,443,081 305,853 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                                                       0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
  8    La Teja                           38         0                    103             675    10,122,000    70,342   3,953 38 31 24 18 14 10 6 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0                                                                 0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
  9 Radio                                31         0                    105             546     7,057,088    34,831   1,957 31 23 17 14 11 9 8 7 6 5 5 4 4 4 3 3 3 3 3 3 3 3                                                                  2    2    2    2    2    2    2    2    2    2    1    1    1    1    1    1     1  1
 10    Radio Azul 99.9                    1         0                    107              21       132,000    86,250   4,846 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                                                       0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
 11    Radio Columbia                     7         0                    111             127     1,271,679    11,498     646 7 7 6 6 6 5 5 5 4 4 3 3 3 3 3 2 2 2 2 2 2 2                                                                       2    2    2    2    2    2    2    2    2    1    1    1    1    1    1    1     0  0
 12    Radio Dos                          2         1         3          113              36       304,000 110,688     6,220 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                                                       0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
 13    Radio Besame - Juntos              2         2         4           99              35       412,000    97,752   5,493 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                                                       0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
 14    Radio 100.7 - Mil                  2         8        13          107              28       529,666    41,598   2,337 2 2 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                                                       0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
 15    Radio Monumental                   2         5        11          113              41     1,200,379 108,474     6,095 2 2 2 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                                                       0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
 16    Radio Musical                      5         3        15          109              89       630,000    40,937   2,300 5 4 3 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                                                       0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
 17    Radio Omega Stereo                 3         4        13          110              61       856,943    67,372   3,786 3 2 2 2 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                                                       0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
 18    Radio Reloj                        4         2         7          111              74       180,000    24,548   1,379 4 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                                                       0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
 19    Radio Sinfonola                    6         2        12          114              99       242,000    20,416   1,147 6 3 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                                                       0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
 20    Radio Best FM                      1         2         2          105              21       290,000 128,834     7,239 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                                                       0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
 21    Radio Disney                       2         4        10           72              43       884,100    88,609   4,979 2 2 2 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                                                       0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
 22    Radio IQ                           0         1         0          108               3       124,320 625,792 35,164 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                                                          0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
 23 Televisión                           97       54      5,216          100           1,730   392,401,734    75,224   4,227 97 97 96 96 95 95 94 93 93 92 91 91 90 89 88 87 86 85 84 83 81 80                                                79   78   77   75   74   72   71   70   69   68   67   66   65   64   63   61    60 59
 24    Canal 4 Repretel                   5         2         9           99              82     2,731,688 320,424 18,005 5 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                                                          0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
 25    Canal 6 Repretel                  79       12        919           99           1,409   111,472,192 121,323     6,817 79 77 74 67 61 57 51 48 44 41 38 33 29 25 22 19 17 15 13 11 10 10                                                 9    7    7    6    5    5    4    4    3    2    2    2    2    2    1    1     1  1
 26    Canal 7 Teletica                  92       44      4,075          101           1,637   189,387,694    46,478   2,612 92 92 90 89 87 87 86 85 84 82 82 81 79 78 77 75 74 73 71 70 69 69                                                67   66   65   63   62   62   60   59   58   57   55   53   52   52   51   50    48 47
 27    Canal 11 Repretel                 26         2        55           98             465    18,140,000 329,547 18,518 26 17 7 3 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                                                        0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
 28    Canal 13 Sinart                   13         9       110          107             224    66,800,356 609,205 34,232 13 11 9 7 6 6 5 5 5 3 2 2 2 1 1 1 1 0 0 0 0 0                                                                        0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
 29    Canal 33 Expert TV                 0 #¡DIV/0!          0          n.d.              0        50,000       n.d.    n.d. 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                                                      0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0
 30    Otro Canal de Cable                7         7        50          108             129     3,819,803    76,872   4,320 7 7 6 5 4 4 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1                                                                       1    1    1    0    0    0    0    0    0    0    0    0    0    0    0    0     0  0


Top          Medios            Cobertura % Frecuencia   Grx's     Afinidad      Cobertura # C. Acumulado      CPP      CPM      1    2    3    4    5    6    7    8    9    10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38 39 40+
  1 Total                                98       67      6,553          100           1,751   610,652,586    93,185    5,236   98   98   98   98   98   97   97   97   97   96   96   96   95   95   94   94   93   93   92   91   91   90   89   88   87   87   86   85   84   83   82   81   80   79   78   77   76   75 74 73
  2 Períodicos Diarios                   79       14      1,134          104           1,401   211,193,765   186,228   10,464   79   75   71   66   62   58   54   50   47   44   41   37   34   32   29   27   25   23   21   20   19   18   17   16   15   14   13   12   11   10    9    8    7    6    6    5    4    4 4    3
  9 Radio                                31         7       203          105             546     7,057,088    34,831    1,957   31   23   17   14   11    9    8    7    6    5    5    4    4    4    3    3    3    3    3    3    3    3    2    2    2    2    2    2    2    2    2    2    1    1    1    1    1    1 1    1
 23 Televisión                           97       54      5,216          100           1,730   392,401,734    75,224    4,227   97   97   96   96   95   95   94   93   93   92   91   91   90   89   88   87   86   85   84   83   81   80   79   78   77   75   74   72   71   70   69   68   67   66   65   64   63   61 60 59
Kolbi
Multimedia Postbuy
Set-Oct 2011

 Top   Medio                  Cobertura %     Frecuencia       Grx's Afinidad Cobertura #    C. Acumulado      CPP        CPM       1     2 3 4      5   6   7   8   9 10   11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40+
  1    Total                            60                 2     139       105       1,061       25,687,822     184,762    10,382   60    42 22 10   4   1   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  2     Períodicos Diarios              47                 2      78       107         831        5,876,979      75,150     4,223   47    19 8 3     1   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  3       Al Dia                        20                 2      32       106         356        2,217,500      69,027     3,879   20     9 3 0     0   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  4       Diario Extra                  16                 1      19       109         283          637,875      33,797     1,899   16     3 0 0     0   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  5       La Nación                     10                 1      10       111         177          536,667      54,044     3,037   10     0 0 0     0   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  6       La Prensa Libre                 1                2        2      115          15          684,938     455,682    25,605     1    0 0 0     0   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  7       La República                    0                0               115           8        1,569,000   2,835,718   159,342     0    0 0 0     0   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  8       La Teja                       15                 0               106         271          231,000      15,180       853   15     0 0 0     0   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  9     Radio                             3                0               110          51          790,833     241,435    13,567     3    0 0 0     0   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  10      Radio Columbia                  0                0               112           5           32,500     120,834     6,790    0     0 0 0     0   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  11      Radio Monumental                1                0               111          14          262,500     302,427    16,994     1    0 0 0     0   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  12      Radio Reloj                     2                1        2      109          33          495,833     231,848    13,028     2    0 0 0     0   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  13    Televisión                      45                 1      58       105         796       19,020,010     330,476    18,570   45    11 2 0     0   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  14      Canal 6 Repretel              21                 1      25       104         377        8,507,233     339,527    19,078   21     4 0 0     0   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  15      Canal 7 Teletica              26                 1      27       107         460          970,667      36,257     2,037   26     1 0 0     0   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  16      Canal 11 Repretel               3                1        3      101          52        5,683,333   1,929,920   108,444     3    0 0 0     0   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  17      Canal 13 Sinart                 2                1        3      112          43        3,858,777   1,387,925    77,989     2    0 0 0     0   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0


 Top   Medio                  Cobertura %     Frecuencia       Grx's Afinidad Cobertura #    C. Acumulado     CPP         CPM       1     2 3 4      5   6   7   8   9 10   11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40+
  1    Total                            60                 2     139       105       1,061       25,687,822    184,762     10,382   60    42 22 10   4   1   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  2     Períodicos Diarios              47                 2      78       107         831        5,876,979     75,150      4,223   47    19 8 3     1   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  9     Radio                             3                1        3      110          51          790,833    241,435     13,567     3    0 0 0     0   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
  13    Televisión                      45                 1      58       105         796       19,020,010    330,476     18,570   45    11 2 0     0   0   0   0   0 0     0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0                                0
Página 3

    Población de CR                         4,301,712


                                           Fanpage X    Kolbi            Movistar Claro Fuente / Fórmula      Acceso
a   Fans                                       17,784           94,881                  Fanpage               Público
b   Usuarios de Facebook (Edades de 13+)    1,717,400     1,717,400                     FB                    Público
c   Población de CR                         3,666,914     3,666,914                     INEC                  Público
d   Propoción FB / CR                           46.8%            39.9%                   b/c                  Público
e   Universo del Multimedios                1,779,640     1,779,640                     IBOPE                 Público
f   Reach o Cobertura en FB -MM                  0.5%             5.3%                  a/e*d                 Público


g   Friends of Fans                         2,212,508    11,860,125                     Analitycs FB | a* h   Privado | Estimado
h   Promedio de amigos por fan                   124                                    g/a
i   28 Days Page Engaged Users                  5,758                                                         Privado
j   Talking about This (week)                   2,621            9,727                  Fanpage               Público
k   Talking about This (week %)                  15%               10%                  a/j                   Público
l   28 Days Total Reach                      280,477      1,040,900                                           Privado | Estimado
m   Propagación (Talking 7 / Reach 28)           107                                    j/l                   Público
ñ   28 Days Total Impressions               2,542,217      Incierta                                           Privado
o   Frecuencia                                    9.1       N.D.                        l/ñ
p   Reach o Cobertura ajustada                     7%              23%                  l/e*d                 Privado | Estimado
Página 4

           Cuadro Resumen

           Medio                             Total

                                             Valores
           Herramienta                               GRP's                    Reach %      Reach # Frecuencia    Logaritmo
           Noticias                                  1003                        90.8        1.615             -2.3859667
           Publicidad                                2293                        97.1        1.727            -3.54045945
           Facebook                                   135                         0.2           15               -0.002002
           Total                                     3431                        99.7        1.774             0.99733734



           Fórmula del Reach total 1- exp ( suma( LN(1-D9/100) ))




                                                                                                       3431
             120                                                                                                      4,000




                                                                                                      99.7
                                                        97.1
                       90.8




                                                                                                                      3,500
             100
                                                                                                                      3,000
                                                               2293




              80
                                                                                                                      2,500




                                                                                                                              GRPS
              60                                                                                                      2,000
                              1003




                                                                                                                      1,500
              40
                                                                                                                      1,000
                                                                                        15




                                                                                                              1.774
                                                                      1.727
                                     1.615




              20
                                                                                     135




                                                                                                                      500
                                                                                    0.2




               0                                                                                                      0
                      Noticias                         Publicidad                  Facebook            Total

                                                               Reach %           Reach #      GRP's
Página 5

Movistar
Multimedia Postbuy
Set-Oct 2011

 Top           Medios          Cobertura % Frecuencia Grx's Afinidad Cobertura # C. Acumulado       CPP         CPM      1 2 3 4 5 6 7 8 9 10 11 12            13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39 40+
  1 Total                             95.85        13 1,246.08 100.76   1,705.79 154,599,213.88    124,068.50   6,971.55 96 94 92 88 85 81 76 71 66 60 55 50   44   39   35   30   27   23   20   17   14   12   10    9    7    6    5    4    3    3    2    2    1    1    1    1    0    0    0 0
  2  Períodicos Diarios               70.17         5 324.32   105.02   1,248.85 70,031,286.22     215,929.65 12,133.33 70 58 46 36 28 21 16 13 9 6 5 4         3    2    2    1    1    1    1    1    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  3    Al Dia                         23.20         3    67.39 105.61     412.95 10,253,499.98     152,161.86   8,550.15 23 16 11 8 5 3 1 0 0 0 0 0             0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  4    Diario Extra                   25.00         2    52.75 109.11     444.93   8,352,500.00    158,328.85   8,896.68 25 16 8 3 1 0 0 0 0 0 0 0              0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  5    La Nación                      25.67         4 105.78   106.53     456.91 27,538,125.24     260,331.52 14,628.32 26 21 15 11 9 8 7 5 3 1 0 0             0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  6    La República                    1.48         2     3.08 115.18      26.37 16,340,161.00 5,312,597.69 298,520.91 1 1 1 0 0 0 0 0 0 0 0 0                  0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  7    La Teja                        32.81         0          104.67     583.91   7,547,000.00     79,168.58   4,448.57 33 25 18 12 6 2 0 0 0 0 0 0            0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  8  Revistas                          0.13         0          115.18       2.38   1,823,885.00 13,617,669.87 765,192.38 0 0 0 0 0 0 0 0 0 0 0 0                0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  9    Estrategia y Negocios           0.13         0          115.18       2.38   1,823,885.00 13,617,669.87 765,192.38 0 0 0 0 0 0 0 0 0 0 0 0                0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  10 Radio                            13.64         0          100.51     242.70   2,452,028.39     34,741.40   1,952.16 14 10 7 6 5 5 4 4 3 3 3 2              2    1    1    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  11   Radio Columbia                  3.70         0          111.67      65.90     120,905.92     18,785.57   1,055.58 4 2 1 0 0 0 0 0 0 0 0 0                0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  12   Radio Besame - Juntos           0.93         2     1.51 100.82      16.50     174,000.00    115,194.43   6,472.91 1 0 0 0 0 0 0 0 0 0 0 0                0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  13   Radio 94.7                      2.05         6    12.70  99.97      36.43     844,166.47     66,469.08   3,734.97 2 2 1 1 1 1 1 1 1 1 0 0                0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  14   Radio Disney                    2.23         3     7.05  73.34      39.73     416,000.00     59,017.23   3,316.25 2 2 1 1 1 0 0 0 0 0 0 0                0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  15   Radio IQ                        1.01         3     2.92 106.80      18.01     391,556.00    133,906.27   7,524.35 1 1 1 0 0 0 0 0 0 0 0 0                0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  16   Radio La Mejor 99.1             4.92         8    39.96 111.07      87.60     505,400.00     12,647.71     710.69 5 4 3 3 3 3 3 3 3 2 2 2                1    1    1    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  17 Televisión                       93.42         9 851.04   101.04   1,662.56 80,292,014.27      94,345.58   5,301.39 93 87 83 76 71 65 58 52 45 38 33 28   24   19   15   12   11    8    6    5    4    4    3    2    2    1    1    1    1    0    0    0    0    0    0    0    0    0    0 0
  18   Canal 6 Repretel               52.45         3 139.89    98.55     933.35 16,320,014.29     116,659.16   6,555.21 52 36 24 12 7 4 2 2 1 0 0 0            0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  19   Canal 7 Teletica               85.38         7 636.70   104.15   1,519.50 46,724,999.99      73,386.71   4,123.68 85 79 70 62 57 50 42 36 31 25 21 17   14   11    8    6    6    4    4    2    2    2    1    1    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  20   Canal 11 Repretel              26.18         3    73.56  98.75     465.89 17,046,999.99     231,744.40 13,021.98 26 20 12 8 4 2 1 0 0 0 0 0              0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  21   Canal 29 VM Latino              0.45         2     0.89  72.77       7.93     200,000.00    224,312.30 12,604.36 0 0 0 0 0 0 0 0 0 0 0 0                 0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
Página 6

Claro
Multimedia Postbuy
Set-Oct 2011

 Top Medio                     Cobertura % Frecuencia Grx's Afinidad Cobertura # C. Acumulado      CPP     CPM 1 2 3 4 5 6 7 8            9    10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39 40+
  1 Total                              94.8        15 1,416       101      1,687     72,232,596    51,023 2,867 95 93 89 83 78 72 67 63   58   53   49   45   42   39   37   35   33   31   30   28   26   25   23   21   20   18   17   16   15   13   12   11   10    8    8    7    6    5    4 4
  2   Períodicos Diarios               54.2         2 106         106        965     23,629,350 223,279 12,546 54 30 13 5 2 1 0 0          0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  3    Al Dia                           9.2         1     9       107        163      1,261,500 137,386 7,720 9 0 0 0 0 0 0 0              0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  4    Diario Extra                    19.7         2    30       109        351      5,011,500 168,007 9,441 20 8 2 0 0 0 0 0             0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  5    La Nación                       20.4         2    32       107        363     10,415,000 322,850 18,141 20 9 3 0 0 0 0 0            0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  6    La República                     0.5         2     1       115          8      4,186,350 4,549,222 255,626 0 0 0 0 0 0 0 0          0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  7    La Teja                         23.5         0             106        418      2,755,000    81,901 4,602 24 10 0 0 0 0 0 0          0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  8   Radio                            19.3         0             104        344      3,669,800    69,248 3,891 19 12 7 5 3 2 1 1          1    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  9    Radio Azul 99.9                  2.5         0             108         45        594,000    69,062 3,881 3 2 2 1 1 0 0 0            0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  10   Radio Columbia Stereo            3.0         0             113         54        472,500    43,941 2,469 3 2 2 1 1 1 0 0            0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  11   Radio Dos                        1.4         0             113         24        181,000    83,575 4,696 1 1 0 0 0 0 0 0            0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  12   Radio Besame - Juntos            1.7         2     4        99         31        382,000 100,988 5,675 2 1 1 0 0 0 0 0              0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  13   Radio Monumental                 1.0         2     2       115         18        100,000    51,637 2,902 1 1 0 0 0 0 0 0            0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  14   Radio Musical                    4.3         2     8       109         76        375,000    44,898 2,523 4 2 1 0 0 0 0 0            0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  15   Radio Reloj                      3.6         1     5       110         65        180,000    34,078 1,915 4 1 0 0 0 0 0 0            0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  16   Radio 94.7                       1.8         4     8       100         32        700,000    92,550 5,200 2 2 1 1 1 1 0 0            0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  17   Radio 95 Cinco Jazz              0.3         2     1        99          6        122,500 205,739 11,561 0 0 0 0 0 0 0 0             0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  18   Radio Disney                     1.7         2     3        74         31        252,000    80,544 4,526 2 1 0 0 0 0 0 0            0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  19   Radio IQ                         0.6         1     1       107         11        310,800 372,462 20,929 1 0 0 0 0 0 0 0             0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  20  Televisión                       92.5        14 1,257       101      1,645     44,933,446    35,750 2,009 92 89 81 75 70 63 59 55   50   46   42   39   37   35   33   32   30   28   27   25   23   22   20   19   17   16   15   14   13   11   10    9    7    7    6    5    4    4    3 3
  21   Canal 6 Repretel                44.9         3 132         101        800      9,766,500    73,892 4,152 45 33 22 15 10 4 2 1       0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  22   Canal 7 Teletica                85.0        12 1,015       104      1,512     23,474,767    23,128 1,300 85 78 68 62 57 52 48 46   42   40   37   35   33   31   29   28   26   24   23   20   17   16   14   12   12   11   11    9    8    7    5    4    3    3    3    3    2    2    2 2
  23   Canal 11 Repretel               11.2         2    25       105        199      4,400,000 177,143 9,954 11 6 5 2 0 0 0 0             0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  24   Canal 29 VM Latino               3.0         2     5        66         54      1,600,000 324,050 18,209 3 2 0 0 0 0 0 0             0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0    0 0
  25   Otro Canal de Cable              8.7         9    80       109        154      5,692,179    71,197 4,001 9 8 8 7 6 4 3 3            3    3    2    2    2    2    1    1    1    1    1    1    1    1    1    1    1    1    1    1    1    1    1    0    0    0    0    0    0    0    0 0
Página 7

           Escoja una variable para comparar                                           100.0

           Medios                              Kolbi           Claro        Movistar
                                                                                         90.0
           Total
            Períodicos Diarios
                                                                                         80.0
            Radio
            Televisión                                                         100.0
                                                                                         70.0

                                                                                         60.0

                                                                                                                                                         Kolbi
                                                                                         50.0
                                                                                                                                                         Claro
                                                                                         40.0                                                            Movistar

                                                                                         30.0

                                                                                         20.0

                                                                                         10.0

                                                                                          0.0
                                                                                                  Total    Períodicos Diarios     Radio    Televisión




           Escoja una variable para comparar                                           100.0

           Herramientas                                Kolbi     Movistar      Claro    90.0
           Noticias
           Publicidad
                                                                                        80.0
           Facebook
           Total                                                               100.0
                                                                                        70.0

                                                                                        60.0

                                                                                                                                                        Kolbi
                                                                                        50.0
                                                                                                                                                        Movistar
                                                                                        40.0                                                            Claro

                                                                                        30.0

                                                                                        20.0

                                                                                        10.0

                                                                                         0.0
                                                                                                Noticias     Publicidad         Facebook    Total
Página 8

Movistar
Multimedia Postbuy
Set-Oct 2011

 Top Medio                 Cobertura % Frecuencia Grx's Afinidad Cobertura # C. Acumulado       CPP          CPM          1       2       3       4       5     6     7     8     9    10    11    12    13 14 15 16 17 18               19     20     21     22     23     24     25     26     27     28     29     30     31     32     33     34     35     36 37 38 39 40+
  1 Total                          83.1         7 546.62  103.50    1,477.99 101,556,549.88 185,790.74      10,439.79   83.07   76.57   67.02   56.51   46.83 38.70 32.17 26.78 22.23 18.29 14.86 11.92 9.51 7.61 6.15 5.03 4.15 3.44   2.86   2.39   2.02   1.71   1.45   1.22   1.00   0.80   0.62   0.46   0.33   0.23   0.16   0.11   0.08   0.06   0.05   0.04 0.03 0.02 0.01 0.00
  2   Períodicos Diarios           72.8         6 403.55  104.83    1,294.89 63,472,639.16 157,286.28        8,838.10   72.74   60.61   49.12   39.63   32.54 27.28 22.79 18.88 15.39 12.28 9.64 7.57 6.05 4.95 4.12 3.44 2.87 2.40     2.03   1.73   1.49   1.27   1.06   0.85   0.65   0.47   0.33   0.22   0.14   0.09   0.06   0.04   0.03   0.02   0.01   0.00 0.00 0.00 0.00 0.00
  3    Al Dia                      25.8         4 94.37   105.15      458.25   4,218,358.98    44,698.28     2,511.65   25.74   18.88   13.04    9.85    8.22 7.03 5.59 3.66 1.72 0.49 0.06           0    0    0    0    0    0    0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0    0    0    0    0
  4    Diario Extra                31.4         4 110.75  108.71      558.35   3,208,500.00    28,971.71     1,627.95   31.37   24.04   18.61   14.44   10.65 6.83 3.36 1.13 0.23 0.02          0     0    0    0    0    0    0    0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0    0    0    0    0
  5    La Nación                   25.8         5 125.52  107.03      458.88 16,513,292.80 131,563.36        7,392.70   25.79   20.54   15.87   12.60   10.59 9.35 8.41 7.39 6.04 4.37 2.67 1.30 0.46 0.10 0.01           0    0    0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0    0    0    0    0
  6    La Prensa Libre              0.9         5   4.28  114.63       15.30   3,130,937.48 730,959.82      41,073.46    0.86    0.86    0.76    0.67    0.46 0.39 0.21 0.05 0.00 0.00 0.00 0.00           0    0    0    0    0    0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0    0    0    0    0
  7    La República                 1.5         0         115.18       26.69 35,772,549.90 3,047,124.66    171,221.40    1.49    1.48    1.42    1.35    1.26 1.06 0.83 0.65 0.51 0.42 0.36 0.30 0.23 0.16 0.10 0.05 0.02 0.01          0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00    0    0    0    0
  8    La Teja                     30.2         0         104.59      537.63     629,000.00    11,056.53       621.28   30.21   17.01    7.80    1.86       0     0     0     0     0     0     0     0    0    0    0    0    0    0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0    0    0    0    0
  9   Radio                         5.8         0         110.53      102.41   3,834,666.56 362,373.21      20,362.16    5.76    3.04    1.25    0.39    0.11 0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00          0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00      0      0      0      0      0      0    0    0    0    0
  10   Radio Columbia               0.3         0         111.65        4.79     170,000.00 632,055.42      35,515.91    0.27       0       0       0       0     0     0     0     0     0     0     0    0    0    0    0    0    0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0    0    0    0    0
  11   Radio Monumental             1.6         0         111.99       28.73   2,573,833.27 727,615.30      40,885.53    1.61    1.13    0.54    0.18    0.05 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00           0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0    0    0    0    0
  12   Radio Reloj                  4.0         2   6.78  110.02       71.30   1,090,833.29 160,990.22       9,046.22    4.01    1.91    0.67    0.17    0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00           0    0    0    0    0    0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0    0    0    0    0
  13  Televisión                   69.8         2 132.49  106.03    1,242.32 34,249,244.16 258,509.52       14,525.94   69.81   36.54   15.51    5.90    2.95 1.19 0.60 0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00          0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00   0.00      0      0    0    0    0    0
  14   Canal 6 Repretel            33.5         1 45.24   106.20      596.36   8,097,399.99 178,993.84      10,057.87   33.51    8.89    2.18    0.44    0.12 0.11 0.00 0.00 0.00 0.00 0.00           0    0    0    0    0    0    0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0    0    0    0    0
  15   Canal 7 Teletica            47.5         1 69.38   108.57      846.04 10,961,150.00 157,998.42        8,878.11   47.54   15.00    4.52    1.37    0.78 0.19 0.00 0.00        0     0     0     0    0    0    0    0    0    0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0    0    0    0    0
  16   Canal 11 Repretel           12.0         1 16.50   102.74      213.57 11,024,666.66 668,347.96       37,555.23   12.00    3.00    1.50    0.00    0.00 0.00 0.00 0.00        0     0     0     0    0    0    0    0    0    0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0    0    0    0    0
  17   Canal 13 Sinart              1.1         1   1.38  109.46       19.51   4,166,027.51 3,022,204.26   169,821.10    1.09    0.28    0.00    0.00    0.00 0.00 0.00       0     0     0     0     0    0    0    0    0    0    0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0      0    0    0    0    0
Página 9

Claro
Multimedia Postbuy
Set-Oct 2011

 Top Medio                 Cobertura % Frecuencia Grx's Afinidad Cobertura # C. Acumulado       CPP        CPM        1     2       3       4       5       6       7     8     9    10    11    12      13      14      15      16      17      18    19    20    21    22      23      24      25      26      27      28      29      30      31      32      33      34      35      36      37      38      39     40+
  1 Total                        84.15           9 762.29 103.19    1,497.59 145,755,790.06 191,207.69 10,744.18 84.15 78.50      70.92   63.01   55.59   48.83   42.93 37.56 32.88 28.79 25.18 21.97   19.17   16.79   14.82   13.21   11.90   10.82 9.90 9.09 8.34 7.61        6.88    6.14    5.41    4.71    4.06    3.49    2.99    2.57    2.21    1.91    1.66    1.45    1.26    1.09    0.94    0.80    0.66    0.54
  2   Períodicos Diarios         70.42           8 547.99 105.25    1,253.23 89,702,187.15 163,693.64      9,198.13 70.42 58.49   50.32   44.30   38.64   33.67   29.45 25.88 22.65 19.66 16.99 14.76   13.02   11.69   10.66    9.82    9.09    8.43 7.80 7.16 6.47 5.74        4.98    4.25    3.59    3.03    2.58    2.22    1.93    1.69    1.49    1.31    1.15    1.00    0.86    0.72    0.59    0.46    0.35    0.26
  3    Al Dia                    20.37           2 49.82  106.06      362.56   1,820,499.98    36,543.01   2,053.39 20.37 12.12    7.92    5.42    2.94    0.94    0.12 0.01 0.01 0.01 0.01 0.01         0.01    0.01    0.01    0.01    0.01    0.01 0.01 0.01 0.01 0.01        0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01
  4    Diario Extra              33.96           5 171.98 108.53      604.34   8,668,937.46    50,405.93   2,832.37 33.96 28.23   23.21   19.50   16.51   13.97   11.72 9.44 6.95 4.45 2.38 1.02         0.32    0.05   -0.02   -0.03   -0.03   -0.03 -0.03 -0.03 -0.03 -0.03   -0.03   -0.03   -0.03   -0.03   -0.03   -0.03   -0.03   -0.03   -0.03   -0.03   -0.03   -0.03   -0.03   -0.03   -0.03   -0.03   -0.03   -0.03
  5    La Nación                 28.91          10 282.06 106.48      514.46 40,117,099.88 142,229.23      7,992.02 28.91 27.75   25.36   22.09   18.89   16.32   14.38 12.90 11.75 10.84 10.12 9.54     9.05    8.59    8.12    7.63    7.13    6.61 6.05 5.39 4.59 3.66        2.68    1.77    1.03    0.52    0.22    0.07    0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01
  6    La Prensa Libre             0.86          5   4.51 114.63       15.30   3,656,499.97 809,880.37 45,508.10 0.86 0.86         0.76    0.67    0.46    0.42    0.29 0.12 0.01 -0.02 -0.02 -0.02     -0.02   -0.02   -0.02   -0.02   -0.02   -0.02 -0.02 -0.02 -0.02 -0.02   -0.02   -0.02   -0.02   -0.02   -0.02   -0.02   -0.02   -0.02   -0.02   -0.02   -0.02   -0.02   -0.02   -0.02   -0.02   -0.02   -0.02   -0.02
  7    La República                1.49          0        115.18       26.59 35,304,149.86 2,768,359.10 155,557.25 1.49 1.43       1.40    1.33    1.25    1.19    1.11 0.89 0.61 0.43 0.35 0.31         0.27    0.22    0.16    0.10    0.05    0.02 0.00 -0.01 -0.01 -0.01    -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01
  8    La Teja                   21.97           0        104.89      390.93     135,000.00     5,025.94     282.41 21.97 4.90     0.01    0.01    0.01    0.01    0.01 0.01 0.01 0.01 0.01 0.01         0.01    0.01    0.01    0.01    0.01    0.01 0.01 0.01 0.01 0.01        0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01
  9   Radio                        6.62          0        110.37      117.76   4,817,833.17 332,635.67 18,691.18 6.62 3.85         2.16    1.10    0.50    0.18    0.05 0.01 0.00 0.00 0.00 0.00         0.00    0.00    0.00    0.00    0.00    0.00 0.00 0.00 0.00 0.00        0.00    0.00    0.00    0.00    0.00    0.00    0.00    0.00    0.00    0.00    0.00    0.00    0.00    0.00    0.00    0.00    0.00    0.00
  10   Radio Columbia              0.82          0        111.13       14.55     215,833.33 257,865.17 14,489.74 0.82 0.02            0       0       0       0       0     0     0     0     0     0       0       0       0       0       0       0     0     0     0     0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0
  11   Radio Monumental            1.72          0        111.93       30.69   3,057,833.24 530,731.22 29,822.39 1.72 1.53         1.19    0.76    0.37    0.12    0.02 0.00 0.00 0.00 0.00 0.00         0.00    0.00    0.00    0.00    0.00    0.00 0.00 0.00 0.00 0.00        0.00    0.00       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0
  12   Radio Reloj                 4.37          2   7.89 109.93       77.73   1,544,166.60 195,829.37 11,003.88 4.37 2.30         0.90    0.26    0.06    0.01    0.00 0.00 0.00 0.00 0.00 0.00         0.00    0.00    0.00    0.00       0       0     0     0     0     0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0
  13  Televisión                 75.25           3 199.82 104.55    1,339.27 51,235,769.74 256,411.70 14,408.07 75.25 49.56       31.30   18.63   10.90    6.37    4.50 1.77 0.89 0.40 0.11 -0.01       -0.01   -0.01   -0.01   -0.01   -0.01   -0.01 -0.01 -0.01 -0.01 -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01   -0.01
  14   Canal 6 Repretel          38.91           2 68.48  106.11      692.48 11,908,199.98 173,891.65      9,771.17 38.91 18.75    7.78    2.15    0.77    0.14    0.01 0.01 0.01 0.01 0.01 0.01         0.01    0.01    0.01    0.01    0.01    0.01 0.01 0.01 0.01 0.01        0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01    0.01
  15   Canal 7 Teletica          54.18           2 100.18 106.83      964.21 12,910,483.33 128,872.41      7,241.49 54.18 21.81    9.64    6.25    4.34    2.38    1.12 0.18 0.17 0.12 0.00 0.00         0.00       0       0       0       0       0     0     0     0     0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0
  16   Canal 11 Repretel         14.39           2 29.04  102.99      256.14 20,424,166.65 703,285.15 39,518.39 14.39 7.86         4.28    1.90    0.55    0.05    0.00 0.00 0.00 0.00 0.00 0.00         0.00    0.00    0.00    0.00    0.00    0.00     0     0     0     0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0
  17   Canal 13 Sinart             0.89          2   2.12 108.24       15.90   5,828,086.45 2,753,820.48 154,740.31 0.89 0.61      0.61    0.00    0.00    0.00    0.00 0.00 0.00 0.00        0     0       0       0       0       0       0       0     0     0     0     0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0
  18   Canal 42 Extra TV           0.00   #¡DIV/0!   0.00    n.d.       0.00     164,833.33         n.d.       n.d. 0.00      0       0       0       0       0       0     0     0     0     0     0       0       0       0       0       0       0     0     0     0     0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0       0
Página 10


                                                                                           100.0
            Escoja una variable para comparar
                                                                                            90.0
            Medios                              Kolbi           Claro         Movistar
            Total                                                                           80.0
             Períodicos Diarios
             Radio                                                                          70.0
             Televisión                                                            100.0
                                                                                            60.0
                                                                                                                                                           Kolbi
                                                                                            50.0
                                                                                                                                                           Claro
                                                                                            40.0                                                           Movistar

                                                                                            30.0

                                                                                            20.0

                                                                                            10.0

                                                                                             0.0
                                                                                                   Total      Períodicos Diarios    Radio     Televisión




            Escoja una variable para comparar
                                                                                           100.0
            Herramientas                                Kolbi      Movistar        Claro    90.0
            Noticias
            Publicidad                                                                      80.0
            Facebook
            Total                                                                  100.0    70.0

                                                                                            60.0
                                                                                                                                                           Kolbi
                                                                                            50.0
                                                                                                                                                           Movistar
                                                                                            40.0
                                                                                                                                                           Claro
                                                                                            30.0

                                                                                            20.0

                                                                                            10.0

                                                                                             0.0
                                                                                                   Noticias       Publicidad       Facebook     Total

Contenu connexe

En vedette

Feudalism, Victim analysis CDA
Feudalism, Victim analysis CDAFeudalism, Victim analysis CDA
Feudalism, Victim analysis CDAIrum Malik
 
Mille foglie
Mille foglieMille foglie
Mille fogliegenny98
 
ICGCM_33_Lu_MassiveSandstoneChannel
ICGCM_33_Lu_MassiveSandstoneChannelICGCM_33_Lu_MassiveSandstoneChannel
ICGCM_33_Lu_MassiveSandstoneChannelLuke Stull
 
Berezansky Vladimir inCOMPLIANCE (with cover) Jan 2017
Berezansky Vladimir inCOMPLIANCE (with cover) Jan 2017Berezansky Vladimir inCOMPLIANCE (with cover) Jan 2017
Berezansky Vladimir inCOMPLIANCE (with cover) Jan 2017Vladimir Berezansky
 

En vedette (7)

Bloque academico
Bloque academicoBloque academico
Bloque academico
 
Entreguerras
EntreguerrasEntreguerras
Entreguerras
 
Feudalism, Victim analysis CDA
Feudalism, Victim analysis CDAFeudalism, Victim analysis CDA
Feudalism, Victim analysis CDA
 
Mazorquito´s trabajo
Mazorquito´s trabajoMazorquito´s trabajo
Mazorquito´s trabajo
 
Mille foglie
Mille foglieMille foglie
Mille foglie
 
ICGCM_33_Lu_MassiveSandstoneChannel
ICGCM_33_Lu_MassiveSandstoneChannelICGCM_33_Lu_MassiveSandstoneChannel
ICGCM_33_Lu_MassiveSandstoneChannel
 
Berezansky Vladimir inCOMPLIANCE (with cover) Jan 2017
Berezansky Vladimir inCOMPLIANCE (with cover) Jan 2017Berezansky Vladimir inCOMPLIANCE (with cover) Jan 2017
Berezansky Vladimir inCOMPLIANCE (with cover) Jan 2017
 

Similaire à 3. taller colper sin resolver

Final de tercera prueva
Final  de tercera pruevaFinal  de tercera prueva
Final de tercera pruevateamfg
 
Tech report 24.05.2010
Tech report 24.05.2010Tech report 24.05.2010
Tech report 24.05.2010Angel Broking
 
Tech report 23 06 2010
Tech report 23 06 2010Tech report 23 06 2010
Tech report 23 06 2010Angel Broking
 
Technical Report - June 23, 2010
Technical Report - June 23, 2010Technical Report - June 23, 2010
Technical Report - June 23, 2010Angel Broking
 
Tech report 07.06.2010
Tech report 07.06.2010Tech report 07.06.2010
Tech report 07.06.2010Angel Broking
 
Horses for Courses: Deep Learning Beyond Niche Applications
Horses for Courses: Deep Learning Beyond Niche ApplicationsHorses for Courses: Deep Learning Beyond Niche Applications
Horses for Courses: Deep Learning Beyond Niche ApplicationsNikita Johnson
 
CLASIF 1
CLASIF 1CLASIF 1
CLASIF 1teamfg
 
Tech Report 26 03 2010
Tech Report 26 03 2010Tech Report 26 03 2010
Tech Report 26 03 2010Angel Broking
 
Tech report - 16 Apr 2010
Tech report - 16 Apr 2010Tech report - 16 Apr 2010
Tech report - 16 Apr 2010Angel Broking
 
Technical Report - July 21, 2010
Technical Report - July 21, 2010Technical Report - July 21, 2010
Technical Report - July 21, 2010Angel Broking
 
Tech report 10.06.2010
Tech report 10.06.2010Tech report 10.06.2010
Tech report 10.06.2010Angel Broking
 
Tech report 18.05.2010
Tech report 18.05.2010Tech report 18.05.2010
Tech report 18.05.2010Angel Broking
 
Tech report 13.05.2010
Tech report 13.05.2010Tech report 13.05.2010
Tech report 13.05.2010Angel Broking
 
Tablas normal chi cuadrado y t student 1-semana 6
Tablas normal chi cuadrado y t student 1-semana 6Tablas normal chi cuadrado y t student 1-semana 6
Tablas normal chi cuadrado y t student 1-semana 6Karla Diaz
 
Tech report 24 06 2010
Tech report 24 06 2010Tech report 24 06 2010
Tech report 24 06 2010Angel Broking
 
Kala azar jharkhand (2005-2011)
Kala azar jharkhand (2005-2011)Kala azar jharkhand (2005-2011)
Kala azar jharkhand (2005-2011)Prabir Chatterjee
 
Final de segunda preuva
Final  de segunda preuvaFinal  de segunda preuva
Final de segunda preuvateamfg
 

Similaire à 3. taller colper sin resolver (20)

FULL TIME SUPPORT QUOTAS MARCH 2011
FULL TIME SUPPORT QUOTAS MARCH 2011FULL TIME SUPPORT QUOTAS MARCH 2011
FULL TIME SUPPORT QUOTAS MARCH 2011
 
Final de tercera prueva
Final  de tercera pruevaFinal  de tercera prueva
Final de tercera prueva
 
Tech report 24.05.2010
Tech report 24.05.2010Tech report 24.05.2010
Tech report 24.05.2010
 
Tech report 23 06 2010
Tech report 23 06 2010Tech report 23 06 2010
Tech report 23 06 2010
 
Technical Report - June 23, 2010
Technical Report - June 23, 2010Technical Report - June 23, 2010
Technical Report - June 23, 2010
 
Tech report 07.06.2010
Tech report 07.06.2010Tech report 07.06.2010
Tech report 07.06.2010
 
Horses for Courses: Deep Learning Beyond Niche Applications
Horses for Courses: Deep Learning Beyond Niche ApplicationsHorses for Courses: Deep Learning Beyond Niche Applications
Horses for Courses: Deep Learning Beyond Niche Applications
 
CLASIF 1
CLASIF 1CLASIF 1
CLASIF 1
 
Tech Report 26 03 2010
Tech Report 26 03 2010Tech Report 26 03 2010
Tech Report 26 03 2010
 
Tech report - 16 Apr 2010
Tech report - 16 Apr 2010Tech report - 16 Apr 2010
Tech report - 16 Apr 2010
 
Technical Report - July 21, 2010
Technical Report - July 21, 2010Technical Report - July 21, 2010
Technical Report - July 21, 2010
 
Tech report 10.06.2010
Tech report 10.06.2010Tech report 10.06.2010
Tech report 10.06.2010
 
Tech report 18.05.2010
Tech report 18.05.2010Tech report 18.05.2010
Tech report 18.05.2010
 
Tech report 13.05.2010
Tech report 13.05.2010Tech report 13.05.2010
Tech report 13.05.2010
 
Tablas normal chi cuadrado y t student 1-semana 6
Tablas normal chi cuadrado y t student 1-semana 6Tablas normal chi cuadrado y t student 1-semana 6
Tablas normal chi cuadrado y t student 1-semana 6
 
Notas Fs111
Notas Fs111Notas Fs111
Notas Fs111
 
Tech report 24 06 2010
Tech report 24 06 2010Tech report 24 06 2010
Tech report 24 06 2010
 
Kala azar jharkhand (2005-2011)
Kala azar jharkhand (2005-2011)Kala azar jharkhand (2005-2011)
Kala azar jharkhand (2005-2011)
 
Final de segunda preuva
Final  de segunda preuvaFinal  de segunda preuva
Final de segunda preuva
 
Regression project
Regression projectRegression project
Regression project
 

Plus de Jose Fco. Correa

Los números también son sexy. sm day.final
Los números también son sexy. sm day.finalLos números también son sexy. sm day.final
Los números también son sexy. sm day.finalJose Fco. Correa
 
De la intuición a los datos. Innovacion medios e investigación de medios en cr
De la intuición a los datos. Innovacion medios e investigación de medios en crDe la intuición a los datos. Innovacion medios e investigación de medios en cr
De la intuición a los datos. Innovacion medios e investigación de medios en crJose Fco. Correa
 
Los numeros tambien son sexys. Benchmarking de fp. la unocinco.aeccc
Los numeros tambien son sexys. Benchmarking de fp. la unocinco.aecccLos numeros tambien son sexys. Benchmarking de fp. la unocinco.aeccc
Los numeros tambien son sexys. Benchmarking de fp. la unocinco.aecccJose Fco. Correa
 
1. benchmarking 360 (versión final)
1. benchmarking 360 (versión final)1. benchmarking 360 (versión final)
1. benchmarking 360 (versión final)Jose Fco. Correa
 
Taller. Premisa Dramatica 1
Taller. Premisa Dramatica 1Taller. Premisa Dramatica 1
Taller. Premisa Dramatica 1Jose Fco. Correa
 

Plus de Jose Fco. Correa (8)

Los números también son sexy. sm day.final
Los números también son sexy. sm day.finalLos números también son sexy. sm day.final
Los números también son sexy. sm day.final
 
De la intuición a los datos. Innovacion medios e investigación de medios en cr
De la intuición a los datos. Innovacion medios e investigación de medios en crDe la intuición a los datos. Innovacion medios e investigación de medios en cr
De la intuición a los datos. Innovacion medios e investigación de medios en cr
 
Los numeros tambien son sexys. Benchmarking de fp. la unocinco.aeccc
Los numeros tambien son sexys. Benchmarking de fp. la unocinco.aecccLos numeros tambien son sexys. Benchmarking de fp. la unocinco.aeccc
Los numeros tambien son sexys. Benchmarking de fp. la unocinco.aeccc
 
Filmina 30 y 39
Filmina 30 y 39Filmina 30 y 39
Filmina 30 y 39
 
1. benchmarking 360 (versión final)
1. benchmarking 360 (versión final)1. benchmarking 360 (versión final)
1. benchmarking 360 (versión final)
 
Taller. Premisa Dramatica 1
Taller. Premisa Dramatica 1Taller. Premisa Dramatica 1
Taller. Premisa Dramatica 1
 
Lado b, hoja 1
Lado b, hoja 1Lado b, hoja 1
Lado b, hoja 1
 
Oficio
OficioOficio
Oficio
 

Dernier

How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphNetziValdelomar1
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationMJDuyan
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and stepobaje godwin sunday
 

Dernier (20)

How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Presentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a ParagraphPresentation on the Basics of Writing. Writing a Paragraph
Presentation on the Basics of Writing. Writing a Paragraph
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive Education
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and step
 

3. taller colper sin resolver

  • 1. Página 1 Kolbi Multimedia Postbuy Set-Oct 2011 Top Medios Cobertura % Frecuencia Grx's Afinidad Cobertura # C. Acumulado CPP CPM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40+ 1 Total 98 67 6,553 100 1,751 610,652,586 93,185 5,236 98 98 98 98 98 97 97 97 97 96 96 96 95 95 94 94 93 93 92 91 91 90 89 88 87 87 86 85 84 83 82 81 80 79 78 77 76 75 74 73 2 Períodicos Diarios 79 14 1,134 104 1,401 211,193,765 186,228 10,464 79 75 71 66 62 58 54 50 47 44 41 37 34 32 29 27 25 23 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 6 5 4 4 4 3 3 Al Dia 26 5 119 106 456 11,313,000 95,415 5,362 26 21 17 13 11 9 7 6 4 3 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4 Diario Extra 37 11 402 108 661 45,437,500 112,932 6,346 37 36 34 31 28 26 24 22 21 19 18 16 15 13 11 10 9 8 7 5 4 3 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5 La Nación 29 16 465 106 520 124,297,500 267,452 15,028 29 29 29 29 28 27 26 24 22 19 17 15 13 12 11 10 10 9 9 9 8 8 8 8 8 7 7 7 6 5 5 4 3 2 1 1 0 0 0 0 6 La Prensa Libre 1 1 1 115 15 62,500 74,414 4,181 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 7 La República 2 0 115 27 19,961,265 5,443,081 305,853 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 8 La Teja 38 0 103 675 10,122,000 70,342 3,953 38 31 24 18 14 10 6 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 9 Radio 31 0 105 546 7,057,088 34,831 1,957 31 23 17 14 11 9 8 7 6 5 5 4 4 4 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 10 Radio Azul 99.9 1 0 107 21 132,000 86,250 4,846 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 11 Radio Columbia 7 0 111 127 1,271,679 11,498 646 7 7 6 6 6 5 5 5 4 4 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 0 0 12 Radio Dos 2 1 3 113 36 304,000 110,688 6,220 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 13 Radio Besame - Juntos 2 2 4 99 35 412,000 97,752 5,493 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 14 Radio 100.7 - Mil 2 8 13 107 28 529,666 41,598 2,337 2 2 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 15 Radio Monumental 2 5 11 113 41 1,200,379 108,474 6,095 2 2 2 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 16 Radio Musical 5 3 15 109 89 630,000 40,937 2,300 5 4 3 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 17 Radio Omega Stereo 3 4 13 110 61 856,943 67,372 3,786 3 2 2 2 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 18 Radio Reloj 4 2 7 111 74 180,000 24,548 1,379 4 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 19 Radio Sinfonola 6 2 12 114 99 242,000 20,416 1,147 6 3 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 20 Radio Best FM 1 2 2 105 21 290,000 128,834 7,239 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 21 Radio Disney 2 4 10 72 43 884,100 88,609 4,979 2 2 2 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 22 Radio IQ 0 1 0 108 3 124,320 625,792 35,164 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 23 Televisión 97 54 5,216 100 1,730 392,401,734 75,224 4,227 97 97 96 96 95 95 94 93 93 92 91 91 90 89 88 87 86 85 84 83 81 80 79 78 77 75 74 72 71 70 69 68 67 66 65 64 63 61 60 59 24 Canal 4 Repretel 5 2 9 99 82 2,731,688 320,424 18,005 5 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 25 Canal 6 Repretel 79 12 919 99 1,409 111,472,192 121,323 6,817 79 77 74 67 61 57 51 48 44 41 38 33 29 25 22 19 17 15 13 11 10 10 9 7 7 6 5 5 4 4 3 2 2 2 2 2 1 1 1 1 26 Canal 7 Teletica 92 44 4,075 101 1,637 189,387,694 46,478 2,612 92 92 90 89 87 87 86 85 84 82 82 81 79 78 77 75 74 73 71 70 69 69 67 66 65 63 62 62 60 59 58 57 55 53 52 52 51 50 48 47 27 Canal 11 Repretel 26 2 55 98 465 18,140,000 329,547 18,518 26 17 7 3 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 28 Canal 13 Sinart 13 9 110 107 224 66,800,356 609,205 34,232 13 11 9 7 6 6 5 5 5 3 2 2 2 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 29 Canal 33 Expert TV 0 #¡DIV/0! 0 n.d. 0 50,000 n.d. n.d. 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 30 Otro Canal de Cable 7 7 50 108 129 3,819,803 76,872 4,320 7 7 6 5 4 4 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Top Medios Cobertura % Frecuencia Grx's Afinidad Cobertura # C. Acumulado CPP CPM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40+ 1 Total 98 67 6,553 100 1,751 610,652,586 93,185 5,236 98 98 98 98 98 97 97 97 97 96 96 96 95 95 94 94 93 93 92 91 91 90 89 88 87 87 86 85 84 83 82 81 80 79 78 77 76 75 74 73 2 Períodicos Diarios 79 14 1,134 104 1,401 211,193,765 186,228 10,464 79 75 71 66 62 58 54 50 47 44 41 37 34 32 29 27 25 23 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 6 5 4 4 4 3 9 Radio 31 7 203 105 546 7,057,088 34,831 1,957 31 23 17 14 11 9 8 7 6 5 5 4 4 4 3 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 23 Televisión 97 54 5,216 100 1,730 392,401,734 75,224 4,227 97 97 96 96 95 95 94 93 93 92 91 91 90 89 88 87 86 85 84 83 81 80 79 78 77 75 74 72 71 70 69 68 67 66 65 64 63 61 60 59
  • 2. Kolbi Multimedia Postbuy Set-Oct 2011 Top Medio Cobertura % Frecuencia Grx's Afinidad Cobertura # C. Acumulado CPP CPM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40+ 1 Total 60 2 139 105 1,061 25,687,822 184,762 10,382 60 42 22 10 4 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 Períodicos Diarios 47 2 78 107 831 5,876,979 75,150 4,223 47 19 8 3 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 Al Dia 20 2 32 106 356 2,217,500 69,027 3,879 20 9 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4 Diario Extra 16 1 19 109 283 637,875 33,797 1,899 16 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5 La Nación 10 1 10 111 177 536,667 54,044 3,037 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 6 La Prensa Libre 1 2 2 115 15 684,938 455,682 25,605 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 7 La República 0 0 115 8 1,569,000 2,835,718 159,342 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 8 La Teja 15 0 106 271 231,000 15,180 853 15 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 9 Radio 3 0 110 51 790,833 241,435 13,567 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 10 Radio Columbia 0 0 112 5 32,500 120,834 6,790 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 11 Radio Monumental 1 0 111 14 262,500 302,427 16,994 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 12 Radio Reloj 2 1 2 109 33 495,833 231,848 13,028 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 13 Televisión 45 1 58 105 796 19,020,010 330,476 18,570 45 11 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 14 Canal 6 Repretel 21 1 25 104 377 8,507,233 339,527 19,078 21 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 15 Canal 7 Teletica 26 1 27 107 460 970,667 36,257 2,037 26 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 16 Canal 11 Repretel 3 1 3 101 52 5,683,333 1,929,920 108,444 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 17 Canal 13 Sinart 2 1 3 112 43 3,858,777 1,387,925 77,989 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Top Medio Cobertura % Frecuencia Grx's Afinidad Cobertura # C. Acumulado CPP CPM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40+ 1 Total 60 2 139 105 1,061 25,687,822 184,762 10,382 60 42 22 10 4 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 Períodicos Diarios 47 2 78 107 831 5,876,979 75,150 4,223 47 19 8 3 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 9 Radio 3 1 3 110 51 790,833 241,435 13,567 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 13 Televisión 45 1 58 105 796 19,020,010 330,476 18,570 45 11 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
  • 3. Página 3 Población de CR 4,301,712 Fanpage X Kolbi Movistar Claro Fuente / Fórmula Acceso a Fans 17,784 94,881 Fanpage Público b Usuarios de Facebook (Edades de 13+) 1,717,400 1,717,400 FB Público c Población de CR 3,666,914 3,666,914 INEC Público d Propoción FB / CR 46.8% 39.9% b/c Público e Universo del Multimedios 1,779,640 1,779,640 IBOPE Público f Reach o Cobertura en FB -MM 0.5% 5.3% a/e*d Público g Friends of Fans 2,212,508 11,860,125 Analitycs FB | a* h Privado | Estimado h Promedio de amigos por fan 124 g/a i 28 Days Page Engaged Users 5,758 Privado j Talking about This (week) 2,621 9,727 Fanpage Público k Talking about This (week %) 15% 10% a/j Público l 28 Days Total Reach 280,477 1,040,900 Privado | Estimado m Propagación (Talking 7 / Reach 28) 107 j/l Público ñ 28 Days Total Impressions 2,542,217 Incierta Privado o Frecuencia 9.1 N.D. l/ñ p Reach o Cobertura ajustada 7% 23% l/e*d Privado | Estimado
  • 4. Página 4 Cuadro Resumen Medio Total Valores Herramienta GRP's Reach % Reach # Frecuencia Logaritmo Noticias 1003 90.8 1.615 -2.3859667 Publicidad 2293 97.1 1.727 -3.54045945 Facebook 135 0.2 15 -0.002002 Total 3431 99.7 1.774 0.99733734 Fórmula del Reach total 1- exp ( suma( LN(1-D9/100) )) 3431 120 4,000 99.7 97.1 90.8 3,500 100 3,000 2293 80 2,500 GRPS 60 2,000 1003 1,500 40 1,000 15 1.774 1.727 1.615 20 135 500 0.2 0 0 Noticias Publicidad Facebook Total Reach % Reach # GRP's
  • 5. Página 5 Movistar Multimedia Postbuy Set-Oct 2011 Top Medios Cobertura % Frecuencia Grx's Afinidad Cobertura # C. Acumulado CPP CPM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40+ 1 Total 95.85 13 1,246.08 100.76 1,705.79 154,599,213.88 124,068.50 6,971.55 96 94 92 88 85 81 76 71 66 60 55 50 44 39 35 30 27 23 20 17 14 12 10 9 7 6 5 4 3 3 2 2 1 1 1 1 0 0 0 0 2 Períodicos Diarios 70.17 5 324.32 105.02 1,248.85 70,031,286.22 215,929.65 12,133.33 70 58 46 36 28 21 16 13 9 6 5 4 3 2 2 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 Al Dia 23.20 3 67.39 105.61 412.95 10,253,499.98 152,161.86 8,550.15 23 16 11 8 5 3 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4 Diario Extra 25.00 2 52.75 109.11 444.93 8,352,500.00 158,328.85 8,896.68 25 16 8 3 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5 La Nación 25.67 4 105.78 106.53 456.91 27,538,125.24 260,331.52 14,628.32 26 21 15 11 9 8 7 5 3 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 6 La República 1.48 2 3.08 115.18 26.37 16,340,161.00 5,312,597.69 298,520.91 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 7 La Teja 32.81 0 104.67 583.91 7,547,000.00 79,168.58 4,448.57 33 25 18 12 6 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 8 Revistas 0.13 0 115.18 2.38 1,823,885.00 13,617,669.87 765,192.38 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 9 Estrategia y Negocios 0.13 0 115.18 2.38 1,823,885.00 13,617,669.87 765,192.38 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 10 Radio 13.64 0 100.51 242.70 2,452,028.39 34,741.40 1,952.16 14 10 7 6 5 5 4 4 3 3 3 2 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 11 Radio Columbia 3.70 0 111.67 65.90 120,905.92 18,785.57 1,055.58 4 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 12 Radio Besame - Juntos 0.93 2 1.51 100.82 16.50 174,000.00 115,194.43 6,472.91 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 13 Radio 94.7 2.05 6 12.70 99.97 36.43 844,166.47 66,469.08 3,734.97 2 2 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 14 Radio Disney 2.23 3 7.05 73.34 39.73 416,000.00 59,017.23 3,316.25 2 2 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 15 Radio IQ 1.01 3 2.92 106.80 18.01 391,556.00 133,906.27 7,524.35 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 16 Radio La Mejor 99.1 4.92 8 39.96 111.07 87.60 505,400.00 12,647.71 710.69 5 4 3 3 3 3 3 3 3 2 2 2 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 17 Televisión 93.42 9 851.04 101.04 1,662.56 80,292,014.27 94,345.58 5,301.39 93 87 83 76 71 65 58 52 45 38 33 28 24 19 15 12 11 8 6 5 4 4 3 2 2 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 18 Canal 6 Repretel 52.45 3 139.89 98.55 933.35 16,320,014.29 116,659.16 6,555.21 52 36 24 12 7 4 2 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 19 Canal 7 Teletica 85.38 7 636.70 104.15 1,519.50 46,724,999.99 73,386.71 4,123.68 85 79 70 62 57 50 42 36 31 25 21 17 14 11 8 6 6 4 4 2 2 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 20 Canal 11 Repretel 26.18 3 73.56 98.75 465.89 17,046,999.99 231,744.40 13,021.98 26 20 12 8 4 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 21 Canal 29 VM Latino 0.45 2 0.89 72.77 7.93 200,000.00 224,312.30 12,604.36 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
  • 6. Página 6 Claro Multimedia Postbuy Set-Oct 2011 Top Medio Cobertura % Frecuencia Grx's Afinidad Cobertura # C. Acumulado CPP CPM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40+ 1 Total 94.8 15 1,416 101 1,687 72,232,596 51,023 2,867 95 93 89 83 78 72 67 63 58 53 49 45 42 39 37 35 33 31 30 28 26 25 23 21 20 18 17 16 15 13 12 11 10 8 8 7 6 5 4 4 2 Períodicos Diarios 54.2 2 106 106 965 23,629,350 223,279 12,546 54 30 13 5 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 Al Dia 9.2 1 9 107 163 1,261,500 137,386 7,720 9 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4 Diario Extra 19.7 2 30 109 351 5,011,500 168,007 9,441 20 8 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5 La Nación 20.4 2 32 107 363 10,415,000 322,850 18,141 20 9 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 6 La República 0.5 2 1 115 8 4,186,350 4,549,222 255,626 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 7 La Teja 23.5 0 106 418 2,755,000 81,901 4,602 24 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 8 Radio 19.3 0 104 344 3,669,800 69,248 3,891 19 12 7 5 3 2 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 9 Radio Azul 99.9 2.5 0 108 45 594,000 69,062 3,881 3 2 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 10 Radio Columbia Stereo 3.0 0 113 54 472,500 43,941 2,469 3 2 2 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 11 Radio Dos 1.4 0 113 24 181,000 83,575 4,696 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 12 Radio Besame - Juntos 1.7 2 4 99 31 382,000 100,988 5,675 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 13 Radio Monumental 1.0 2 2 115 18 100,000 51,637 2,902 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 14 Radio Musical 4.3 2 8 109 76 375,000 44,898 2,523 4 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 15 Radio Reloj 3.6 1 5 110 65 180,000 34,078 1,915 4 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 16 Radio 94.7 1.8 4 8 100 32 700,000 92,550 5,200 2 2 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 17 Radio 95 Cinco Jazz 0.3 2 1 99 6 122,500 205,739 11,561 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 18 Radio Disney 1.7 2 3 74 31 252,000 80,544 4,526 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 19 Radio IQ 0.6 1 1 107 11 310,800 372,462 20,929 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 20 Televisión 92.5 14 1,257 101 1,645 44,933,446 35,750 2,009 92 89 81 75 70 63 59 55 50 46 42 39 37 35 33 32 30 28 27 25 23 22 20 19 17 16 15 14 13 11 10 9 7 7 6 5 4 4 3 3 21 Canal 6 Repretel 44.9 3 132 101 800 9,766,500 73,892 4,152 45 33 22 15 10 4 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 22 Canal 7 Teletica 85.0 12 1,015 104 1,512 23,474,767 23,128 1,300 85 78 68 62 57 52 48 46 42 40 37 35 33 31 29 28 26 24 23 20 17 16 14 12 12 11 11 9 8 7 5 4 3 3 3 3 2 2 2 2 23 Canal 11 Repretel 11.2 2 25 105 199 4,400,000 177,143 9,954 11 6 5 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 24 Canal 29 VM Latino 3.0 2 5 66 54 1,600,000 324,050 18,209 3 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 25 Otro Canal de Cable 8.7 9 80 109 154 5,692,179 71,197 4,001 9 8 8 7 6 4 3 3 3 3 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0
  • 7. Página 7 Escoja una variable para comparar 100.0 Medios Kolbi Claro Movistar 90.0 Total Períodicos Diarios 80.0 Radio Televisión 100.0 70.0 60.0 Kolbi 50.0 Claro 40.0 Movistar 30.0 20.0 10.0 0.0 Total Períodicos Diarios Radio Televisión Escoja una variable para comparar 100.0 Herramientas Kolbi Movistar Claro 90.0 Noticias Publicidad 80.0 Facebook Total 100.0 70.0 60.0 Kolbi 50.0 Movistar 40.0 Claro 30.0 20.0 10.0 0.0 Noticias Publicidad Facebook Total
  • 8. Página 8 Movistar Multimedia Postbuy Set-Oct 2011 Top Medio Cobertura % Frecuencia Grx's Afinidad Cobertura # C. Acumulado CPP CPM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40+ 1 Total 83.1 7 546.62 103.50 1,477.99 101,556,549.88 185,790.74 10,439.79 83.07 76.57 67.02 56.51 46.83 38.70 32.17 26.78 22.23 18.29 14.86 11.92 9.51 7.61 6.15 5.03 4.15 3.44 2.86 2.39 2.02 1.71 1.45 1.22 1.00 0.80 0.62 0.46 0.33 0.23 0.16 0.11 0.08 0.06 0.05 0.04 0.03 0.02 0.01 0.00 2 Períodicos Diarios 72.8 6 403.55 104.83 1,294.89 63,472,639.16 157,286.28 8,838.10 72.74 60.61 49.12 39.63 32.54 27.28 22.79 18.88 15.39 12.28 9.64 7.57 6.05 4.95 4.12 3.44 2.87 2.40 2.03 1.73 1.49 1.27 1.06 0.85 0.65 0.47 0.33 0.22 0.14 0.09 0.06 0.04 0.03 0.02 0.01 0.00 0.00 0.00 0.00 0.00 3 Al Dia 25.8 4 94.37 105.15 458.25 4,218,358.98 44,698.28 2,511.65 25.74 18.88 13.04 9.85 8.22 7.03 5.59 3.66 1.72 0.49 0.06 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4 Diario Extra 31.4 4 110.75 108.71 558.35 3,208,500.00 28,971.71 1,627.95 31.37 24.04 18.61 14.44 10.65 6.83 3.36 1.13 0.23 0.02 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5 La Nación 25.8 5 125.52 107.03 458.88 16,513,292.80 131,563.36 7,392.70 25.79 20.54 15.87 12.60 10.59 9.35 8.41 7.39 6.04 4.37 2.67 1.30 0.46 0.10 0.01 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 6 La Prensa Libre 0.9 5 4.28 114.63 15.30 3,130,937.48 730,959.82 41,073.46 0.86 0.86 0.76 0.67 0.46 0.39 0.21 0.05 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 7 La República 1.5 0 115.18 26.69 35,772,549.90 3,047,124.66 171,221.40 1.49 1.48 1.42 1.35 1.26 1.06 0.83 0.65 0.51 0.42 0.36 0.30 0.23 0.16 0.10 0.05 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0 0 0 8 La Teja 30.2 0 104.59 537.63 629,000.00 11,056.53 621.28 30.21 17.01 7.80 1.86 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 9 Radio 5.8 0 110.53 102.41 3,834,666.56 362,373.21 20,362.16 5.76 3.04 1.25 0.39 0.11 0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 10 Radio Columbia 0.3 0 111.65 4.79 170,000.00 632,055.42 35,515.91 0.27 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 11 Radio Monumental 1.6 0 111.99 28.73 2,573,833.27 727,615.30 40,885.53 1.61 1.13 0.54 0.18 0.05 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 12 Radio Reloj 4.0 2 6.78 110.02 71.30 1,090,833.29 160,990.22 9,046.22 4.01 1.91 0.67 0.17 0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 13 Televisión 69.8 2 132.49 106.03 1,242.32 34,249,244.16 258,509.52 14,525.94 69.81 36.54 15.51 5.90 2.95 1.19 0.60 0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 14 Canal 6 Repretel 33.5 1 45.24 106.20 596.36 8,097,399.99 178,993.84 10,057.87 33.51 8.89 2.18 0.44 0.12 0.11 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 15 Canal 7 Teletica 47.5 1 69.38 108.57 846.04 10,961,150.00 157,998.42 8,878.11 47.54 15.00 4.52 1.37 0.78 0.19 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 16 Canal 11 Repretel 12.0 1 16.50 102.74 213.57 11,024,666.66 668,347.96 37,555.23 12.00 3.00 1.50 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 17 Canal 13 Sinart 1.1 1 1.38 109.46 19.51 4,166,027.51 3,022,204.26 169,821.10 1.09 0.28 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
  • 9. Página 9 Claro Multimedia Postbuy Set-Oct 2011 Top Medio Cobertura % Frecuencia Grx's Afinidad Cobertura # C. Acumulado CPP CPM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40+ 1 Total 84.15 9 762.29 103.19 1,497.59 145,755,790.06 191,207.69 10,744.18 84.15 78.50 70.92 63.01 55.59 48.83 42.93 37.56 32.88 28.79 25.18 21.97 19.17 16.79 14.82 13.21 11.90 10.82 9.90 9.09 8.34 7.61 6.88 6.14 5.41 4.71 4.06 3.49 2.99 2.57 2.21 1.91 1.66 1.45 1.26 1.09 0.94 0.80 0.66 0.54 2 Períodicos Diarios 70.42 8 547.99 105.25 1,253.23 89,702,187.15 163,693.64 9,198.13 70.42 58.49 50.32 44.30 38.64 33.67 29.45 25.88 22.65 19.66 16.99 14.76 13.02 11.69 10.66 9.82 9.09 8.43 7.80 7.16 6.47 5.74 4.98 4.25 3.59 3.03 2.58 2.22 1.93 1.69 1.49 1.31 1.15 1.00 0.86 0.72 0.59 0.46 0.35 0.26 3 Al Dia 20.37 2 49.82 106.06 362.56 1,820,499.98 36,543.01 2,053.39 20.37 12.12 7.92 5.42 2.94 0.94 0.12 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 4 Diario Extra 33.96 5 171.98 108.53 604.34 8,668,937.46 50,405.93 2,832.37 33.96 28.23 23.21 19.50 16.51 13.97 11.72 9.44 6.95 4.45 2.38 1.02 0.32 0.05 -0.02 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 -0.03 5 La Nación 28.91 10 282.06 106.48 514.46 40,117,099.88 142,229.23 7,992.02 28.91 27.75 25.36 22.09 18.89 16.32 14.38 12.90 11.75 10.84 10.12 9.54 9.05 8.59 8.12 7.63 7.13 6.61 6.05 5.39 4.59 3.66 2.68 1.77 1.03 0.52 0.22 0.07 0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 6 La Prensa Libre 0.86 5 4.51 114.63 15.30 3,656,499.97 809,880.37 45,508.10 0.86 0.86 0.76 0.67 0.46 0.42 0.29 0.12 0.01 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 -0.02 7 La República 1.49 0 115.18 26.59 35,304,149.86 2,768,359.10 155,557.25 1.49 1.43 1.40 1.33 1.25 1.19 1.11 0.89 0.61 0.43 0.35 0.31 0.27 0.22 0.16 0.10 0.05 0.02 0.00 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 8 La Teja 21.97 0 104.89 390.93 135,000.00 5,025.94 282.41 21.97 4.90 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 9 Radio 6.62 0 110.37 117.76 4,817,833.17 332,635.67 18,691.18 6.62 3.85 2.16 1.10 0.50 0.18 0.05 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 10 Radio Columbia 0.82 0 111.13 14.55 215,833.33 257,865.17 14,489.74 0.82 0.02 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 11 Radio Monumental 1.72 0 111.93 30.69 3,057,833.24 530,731.22 29,822.39 1.72 1.53 1.19 0.76 0.37 0.12 0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 12 Radio Reloj 4.37 2 7.89 109.93 77.73 1,544,166.60 195,829.37 11,003.88 4.37 2.30 0.90 0.26 0.06 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 13 Televisión 75.25 3 199.82 104.55 1,339.27 51,235,769.74 256,411.70 14,408.07 75.25 49.56 31.30 18.63 10.90 6.37 4.50 1.77 0.89 0.40 0.11 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 -0.01 14 Canal 6 Repretel 38.91 2 68.48 106.11 692.48 11,908,199.98 173,891.65 9,771.17 38.91 18.75 7.78 2.15 0.77 0.14 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 15 Canal 7 Teletica 54.18 2 100.18 106.83 964.21 12,910,483.33 128,872.41 7,241.49 54.18 21.81 9.64 6.25 4.34 2.38 1.12 0.18 0.17 0.12 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 16 Canal 11 Repretel 14.39 2 29.04 102.99 256.14 20,424,166.65 703,285.15 39,518.39 14.39 7.86 4.28 1.90 0.55 0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 17 Canal 13 Sinart 0.89 2 2.12 108.24 15.90 5,828,086.45 2,753,820.48 154,740.31 0.89 0.61 0.61 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 18 Canal 42 Extra TV 0.00 #¡DIV/0! 0.00 n.d. 0.00 164,833.33 n.d. n.d. 0.00 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
  • 10. Página 10 100.0 Escoja una variable para comparar 90.0 Medios Kolbi Claro Movistar Total 80.0 Períodicos Diarios Radio 70.0 Televisión 100.0 60.0 Kolbi 50.0 Claro 40.0 Movistar 30.0 20.0 10.0 0.0 Total Períodicos Diarios Radio Televisión Escoja una variable para comparar 100.0 Herramientas Kolbi Movistar Claro 90.0 Noticias Publicidad 80.0 Facebook Total 100.0 70.0 60.0 Kolbi 50.0 Movistar 40.0 Claro 30.0 20.0 10.0 0.0 Noticias Publicidad Facebook Total