Branding When You're New | Journalism Interactive Conference 2013 | journalisminteractive.com/2013/ PRESENTER: Lynn Walsh, Investigative Producer, WPTV Newschannel 5. Twitter: @lwalsh and Website: www.LynnKWalsh.com. DESCRIPTION: You know it's important to use Twitter and Facebook, but what about the other networks -- What about Google+ , your own website. And don't forget about traditional avenues too: biz cards, resumes, cover letters, etc. Which should you update every day, which can you update simultaneously?

1. Branding when You’re
Brand New
Lynn Walsh
Investigative Producer, WPTV
@LWalsh

2. Branding when You’re Brand New
Google Me…
What do you see?
Google Yourself…
What do you see?

3. Branding when You’re Brand New
Get your name out there
Twitter
LinkedIn
Facebook
Pinterest
YouTube
Your Own Website
Tumblr

4. Branding when You’re Brand New
Get your name out there
Google+
Flikr
Foursquare
Instagram
Vevo
Scribd

5. Branding when You’re Brand New
Consistency is Key
Your name
Your Default Pictures
Your Language
Your design
Includes colors, fonts, layout

6. Branding when You’re Brand New
Consistency is Key
What you Write & Share
Personal vs. Private
Consider having two accounts
Build and develop a niche
Take some time to think about this

7. Branding when You’re Brand New
What are
you going to
talk about?

8. Branding when You’re Brand New
Make it easy:
Twitter
Use Hashtags
Locally where you are
Topics you are covering
#journalism #reporting #news
#GenJ
Tweet to people involved in your
stories
Lists are your friends
Schedule Tweets

9. Branding when You’re Brand New
Make it easy:
Facebook
Include people in your posts
Companies, people, etc.
Add photos
Like pages
Pay attention to events

10. Branding when You’re Brand New
Make it easy:
Pinterest
Get a pinit extension for Firefox
You can share articles if you have
photos
Make it relevant to your work
Have some fun with yours too

11. Branding when You’re Brand New
Make it easy:
Instagram
Connect accounts
Use Hashtags
Follow people

12. Branding when You’re Brand New
Make it easy:
Google+
Join or start communities
Check out local spots
Check out the events
Make yourself a Google Authorship
page

13. Branding when You’re Brand
New
Connect with your community
Take a day and like Facebook
pages
Make Twitter Lists
Add people to Circles on
Google+
See what hashtags are popular
and use them

14. Branding when You’re Brand
New
Some New Sites to check out
Vine, http://vine.co/
Short videos that loop
GetGlue
Check-in and talk about TV shows