Marketing has changed and in a big way. It used to be that average was acceptable, expected. Now though it's a death sentence.

1. The Changing World Of
Marketing
and how it effects you

2. The Old Marketing Landscape
Average Products Dominated The Market

3. Limited
Time Only
10%
More
Act Now
New &
Improved

4. BUY!!!
BUY!!!
BUY!!!
BUY!!!

5. Now Nobody’s
Listening

6. TO0 MUCH
NOISE!!!

7. The Landscape Has Changed
Nobody Wants Average Anymore

8. Popular Pizza Downtown
Slice=$1
Slice=$5
case study
There’s no room for the $2.50 slice anymore!

9. Sorry Average Pizza Guy!

10. “What
does any
of this
have to do
with me?”

11. Does your
resume look
like this?

12. So do all of
these!
Pictured: Every HR Person in America

13. The Old Marketing Landscape
Average Products Dominated The Market

14. Goal
Oriented
One Month
Internship
Proficient
in Office
Fast
Learner

15. I Bet His Resume Looks
Like That Too

16. The Landscape Has Changed
Nobody Wants Average Anymore

17. Case Study

19. The Evolution Of
1956 1978 1999
Now with 13%
improved suction!
(Still 100% boring)

20. These Vaccums
Don’t Suck!

21. FORGET
THESE!!!!

22. LOOK AT
THIS!!!

23. Case Study

24. No Need For
New Ones
I Already Have
These

25. They've really revitalized the headphone market. They've created
headphones people want to own.
“
”

26. Look at the Sennheiser line. Here's a bunch of
well-engineered headphones,
but there's no lust there.
They're just headphones.....
“
”

27. “
Beats have great design.
Beats have a cool logo.
Beats are well-made.
”

28. “For someone who
wants to look cool,
THESE ARE A
GREAT THING”

29. NOT THESE

30. DEFINITELY NOT THESE
I literally
couldn’t be
more boring

31. I’m Frickin’
KOBE!
BUT THESE....THESE ARE COOL!

32. THE
LESSON

33. Forget The
Forgettable

34. Focus On
The Fringe

35. Targeted, Innovative, Remarkable
Products

36. Are The Only Ones That Get
Noticed

37. Thanks For
Reading!
Find Me Online
@JoeandTell
joe.gelman@me.com