A Valuable Resource on How to Understand the Stimuli and Barriers of Customer Behaviour
•A fresh look at mobile payment adoption from a customer perspective
•Experience counts; identify the 3 key drivers that will drive mobile payment adoption
•How to classify customer payment personality and identify which ones are primed for adoption
11. 47%
66%
28%
0%
10%
20%
30%
40%
50%
60%
70%
General NS & EE High NS & EE Low
I want to be always first trying new products and cool brands (agree)
High-novelty personalities always
adopt first
High Novelty Low Novelty
x 2.4
General
Source: The 8 segments to overcome the online consumer - the author
12. 45%
27%
64%
0%
10%
20%
30%
40%
50%
60%
70%
General EE High EE Low
I rarely change my buying habits. (Agree)
Low-novelty personalities change
habits less
High Novelty Low Novelty
x 2.4
General
Source: The 8 segments to overcome the online consumer - the author